📌 Core Information
🔹 Job Title: Associate, Social & Content
🔹 Company: Klook
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Full-Time
🔹 Category: Travel & Hospitality
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing growth marketing strategies for destinations and products
- Executing marketing strategies through various channels to achieve KPIs
- Promoting projects on social media platforms
- Collaborating with internal teams to optimize product offerings
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop growth marketing strategies based on consumer trends and product analysis
✅ Execute marketing strategies through various channels to achieve stage-wise ROI, GMV, and new customer growth targets
✅ Conduct project post-mortems and provide feedback
✅ Promote projects on social media platforms
✅ Collaborate with internal product teams to optimize product lines and iterations
✅ Support key account (KA) projects and quarterly campaigns
ASSUMPTION: This role involves a mix of strategic planning, execution, and collaboration with various teams to drive growth and success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 1 year of experience in content marketing, brand marketing, advertising, or a related field, with a focus on Xiaohongshu (RED)
Required Skills:
- Proven experience in content marketing, brand marketing, or advertising
- Strong analytical skills and data-driven mindset
- Familiarity with SWOT analysis and other strategic planning tools
- Excellent English communication skills
Preferred Skills:
- Experience in the travel industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the travel industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shenzhen, the estimated salary range is ¥25,000 - ¥40,000 per month. This is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Performance-based bonuses
- Employee discounts on Klook services
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel & Hospitality, with a focus on experiences and activities
Company Size: Medium-sized (1,001-5,000 employees), offering a mix of startup-like agility and established resources
Founded: 2014, with a mission to inspire and enable moments of joy through travel and experiences
Company Description:
- Asia's leading travel and experiences platform
- Curates joyful experiences, from attractions and tours to local transportation and stays
- Operates in over 2,700 destinations worldwide
Company Specialties:
- eCommerce
- Travel tech
- Local experiences
- Technology
- Marketing
- Business development
- Software engineering
Company Website: www.klook.com
ASSUMPTION: Klook's focus on experiences and activities sets it apart from traditional travel agencies, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, such as Product and Business Development
Work Arrangement: On-site, with a flexible work-from-home policy for specific projects or needs
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Associate or Manager roles
- Expansion into new markets or product lines
- Cross-functional collaboration with other departments, such as Product or Business Development
ASSUMPTION: Klook's rapid growth and expansion present numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Shenzhen, with additional offices in Hong Kong, Singapore, Taiwan, and other global locations
Geographic Context:
- Shenzhen is a major city in southern China, known for its technology industry and proximity to Hong Kong
- The city offers a mix of urban and natural environments, with numerous attractions and experiences for residents and visitors
- Klook's Shenzhen office is located in the Futian District, a bustling commercial area with easy access to public transportation
Work Schedule: Standard working hours with flexibility for project demands, and occasional overtime as needed
ASSUMPTION: Shenzhen's vibrant tech industry and urban environment provide ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with Klook's values
Application Tips:
- Highlight relevant experience and achievements in content marketing, brand marketing, or advertising
- Demonstrate strong analytical skills and data-driven decision-making abilities
- Showcase familiarity with social media trends and platforms, particularly Xiaohongshu (RED)
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Content Marketing, Brand Marketing, Advertising, Data Analysis, Social Media, Marketing Strategy, SWOT Analysis, Travel Industry Knowledge, English Proficiency
ASSUMPTION: Klook's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Social media platforms (Xiaohongshu, WeChat, Weibo, etc.)
- Marketing analytics tools (Google Analytics, social media analytics, etc.)
- Project management tools (Asana, Trello, etc.)
- Collaboration tools (Slack, Microsoft Office, etc.)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Klook's values in your daily work?
- Describe a time when you pushed boundaries to achieve a marketing goal.
- How do you approach data analysis and interpretation to inform your marketing strategies?
ASSUMPTION: Klook values candidates who are passionate about travel, customer-focused, and committed to pushing boundaries and driving results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
- Navigating the unique cultural and business landscape of the Greater Bay Area
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on growth marketing strategies and data-driven decision making
- Klook's unique focus on experiences and activities sets it apart from traditional travel agencies
- This role offers opportunities for growth and advancement within the marketing department and across the organization
ASSUMPTION: Candidates should consider their fit for Klook's unique business model and growth-focused approach to marketing.
📝 Sample Projects
- Developing a growth marketing strategy for a new destination, such as Tokyo or Paris
- Executing a social media campaign to promote a limited-time offer on Klook's platform
- Conducting a SWOT analysis to assess the competitive landscape for a specific product or destination
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on driving growth and results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Klook support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Klook approach collaboration and communication with cross-functional teams?
- What are the most challenging aspects of working in the Greater Bay Area, and how does Klook address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their ability to navigate the unique challenges of the Greater Bay Area.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Klook Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to showcase your abilities
- Follow up with the Klook HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
