📌 Core Information
🔹 Job Title: Associate, Social Media & Content, Singapore
🔹 Company: Klook
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Klook Singapore's social media channels and blog
- Analyzing growth metrics and providing actionable insights to improve online presence
- Monitoring social media trends and competitive landscape to share best practices
- Collaborating with the team to brainstorm marketing ideas and initiatives
- Building and maintaining relationships with KOLs and content creators
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and analytics. Previous experience in social media marketing or a related field is essential for success in this position.
📋 Key Responsibilities
✅ Create written and visual content for Klook Singapore's social media channels and blog to enhance online presence
✅ Conduct regular analysis of Klook Singapore-owned channels to track and improve growth metrics by providing actionable insights
✅ Conduct social media monitoring around brand sentiment and reputation
✅ Assist in the overall strategy, execution, and review of social media marketing efforts for Klook Singapore
✅ Monitor social media trends as well as the competitive landscape to proactively share learnings and best practices with the broader team
✅ Brainstorm marketing ideas and create initiatives to increase sessions and revenue
✅ Assist in maintaining relationships with KOLs and content creators to increase media touchpoints and brand impact
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work independently and collaboratively with the team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ year of solid experience in social media marketing or related fields
Required Skills:
- Excellent command of English, both verbal and written communication
- Experience in producing branded content for social media that delivers results
- Experience in social media management and analytics applications like Meta Business Suite, Iconosquare, etc
- An extrovert with well-developed interpersonal, team-building, and relationship management skills
- A start-up attitude - highly collaborative with an entrepreneurial, roll-up your sleeves mindset. Not afraid to work independently when required
Preferred Skills:
- Basic knowledge of photo and video editing skills
ASSUMPTION: Candidates with experience in social media marketing or a related field, strong communication skills, and a collaborative mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: SGD 3,500 - 5,000 per month (Estimated, based on industry standards for entry-level marketing roles in Singapore)
Benefits:
- Medical, dental, and vision insurance
- Retirement benefits
- Employee discounts on Klook experiences and services
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (Flexible, with the possibility of remote work)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and experiences platform
Company Size: Medium (1,001-5,000 employees)
Founded: 2014
Company Description:
- Klook is Asia's leading travel and experiences platform, curating the most joyful experiences for users to satisfy their curiosity for adventure and experiences at home and around the world
- With its website and app, users can experience a world of joy, from attractions, tours to local transportation and stays
- Klook is guided by its six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One
Company Specialties:
- ecommerce
- travel tech
- local experiences
- technology
- experiences
- marketing
- business development
- software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook is a dynamic and growing company in the travel and experiences industry, with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager for Singapore
Work Arrangement: Full-time, on-site role with the possibility of remote work
Growth Opportunities:
- Potential to grow within the marketing team as the company expands its presence in Singapore and the region
- Opportunities to work on cross-functional projects and collaborate with other teams
- Chance to develop skills in content creation, social media management, and analytics
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a start-up culture
Office Location(s): 71 Robinson Road, #06-03, Singapore 068895
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and vibrant food scene
- The office is located in the Central Business District, with easy access to public transportation and amenities
- The work environment is fast-paced, collaborative, and dynamic, with a strong focus on teamwork and innovation
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (Flexible, with the possibility of remote work)
ASSUMPTION: The work environment at Klook is collaborative, innovative, and fast-paced, with a strong focus on teamwork and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager for Singapore
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Analytical skills and ability to track and improve growth metrics
- Collaboration and teamwork skills
- Cultural fit and alignment with Klook's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing and content creation
- Prepare examples of your previous work and be ready to discuss your thought process and strategy behind them
- Research Klook's mission, values, and recent projects to demonstrate your understanding of the company and its culture
ATS Keywords: Social Media Marketing, Content Creation, Analytics, Brand Management, Interpersonal Skills, Team Building, Relationship Management, Photo Editing, Video Editing
ASSUMPTION: The application process at Klook is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Meta Business Suite
- Iconosquare
- Google Analytics
- Canva
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with social media management and analytics tools, as well as basic photo and video editing software, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Innovative and entrepreneurial
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate your commitment to putting customers first in your work?
- Can you share an example of a time when you pushed boundaries or took a creative approach to a challenge?
- How do you balance collaboration and independent work in your current or previous roles?
ASSUMPTION: Klook values candidates who are aligned with its core values and have a collaborative, innovative, and data-driven work style.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Keeping up with the fast-paced and ever-changing social media landscape
- Adapting to a dynamic and growing company with a start-up culture
- Working in a multicultural environment with diverse perspectives and communication styles
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Content Creator position, but with a stronger focus on analytics and strategy
- Unlike other marketing roles, this position requires a strong understanding of social media platforms and content creation, as well as analytical skills
- Career progression in this role could lead to a Social Media Manager or Marketing Specialist position
ASSUMPTION: This role is unique in its blend of content creation, analytics, and strategy, making it an attractive opportunity for candidates interested in a well-rounded marketing role.
📝 Sample Projects
- Creating a social media campaign to promote a new Klook experience or destination
- Analyzing the performance of a social media channel and developing a strategy to improve engagement and growth
- Collaborating with the content team to create a blog post series on local travel tips and trends
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Klook Singapore?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klook support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, growing company like Klook?
- How does Klook measure the success of its social media and content marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://klook.wd3.myworkdayjobs.com/KlookCareers/job/Singapore/Associate--Social-Media---Content--Singapore_R-4552
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing and content creation
- Prepare examples of your previous work and be ready to discuss your thought process and strategy behind them
- Research Klook's mission, values, and recent projects to demonstrate your understanding of the company and its culture
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
