📌 Core Information
🔹 Job Title: Associate - Social Media Strategy
🔹 Company: VaynerMedia
🔹 Location: Gurugram, India
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and driving strategy expertise for social media platforms
- Collaborating with local and global teams to create innovative strategies
- Providing insights and recommendations based on evolving consumer conversations
- Representing the community's voice across multiple channels
ASSUMPTION: This role requires a strong understanding of social media trends and consumer behavior to create effective strategies that resonate with audiences.
📋 Key Responsibilities
✅ Develop and implement end-to-end customer experience strategies, including customer research, strategy, vision, and design
✅ Create brand, social, content, and influencer strategies that drive results
✅ Analyze data and research to uncover consumer insights and inform strategic approaches
✅ Collaborate with creative teams and clients to bring consumer insights to life and inform a strategic approach
✅ Articulate effective strategic rationale and logic flow to form a compelling story
✅ Craft decks to detail ideas and insights, and sell strategic recommendations
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in social media strategy, marketing, or a related role
Required Skills:
- Proven experience in social media strategy and community management
- Strong understanding of marketing fundamentals and consumer behavior
- Excellent data analysis and research skills
- Ability to read and internalize social media comments and differentiate behaviors across platforms
- Strong communication and presentation skills
Preferred Skills:
- Experience with social media listening and analytics tools
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, having experience with social media listening and analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 4-6 LPA (Estimated based on industry standards for the role and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large-sized company with a global presence)
Founded: 2009 (16 years ago)
Company Description:
- VaynerMedia is a contemporary global creative and media agency specializing in driving relevance for clients
- Founded by Gary Vaynerchuk in 2009, the company has offices in multiple countries and has been recognized for its work at prestigious awards shows
- VaynerMedia is part of the VaynerX family of companies
Company Specialties:
- Creative strategy
- Strategy insights
- Media buying and planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia's large size and global presence offer opportunities for career growth and exposure to diverse projects and clients.
📊 Role Analysis
Career Level: Entry-level to mid-level (Associate position)
Reporting Structure: Reports directly to the local team and collaborates with global experts
Work Arrangement: On-site with flexible working hours and remote work options available
Growth Opportunities:
- Exposure to global teams and clients
- Potential to work on high-profile campaigns and projects
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as exposure to diverse projects and clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a start-up-like environment
Office Location(s): Gurugram, India
Geographic Context:
- Gurugram is a major IT hub and offers a vibrant work environment with numerous tech companies and start-ups
- The city is well-connected by road, rail, and air, making it easily accessible from other major cities in India
- Gurugram offers a mix of urban and suburban living, with numerous residential options, shopping centers, and entertainment venues
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available
ASSUMPTION: The work environment at VaynerMedia is fast-paced and collaborative, with a strong emphasis on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Understanding of social media trends and consumer behavior
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of social media strategies you've developed or contributed to in the past
- Research VaynerMedia's clients and industry to demonstrate your understanding of the company and its work
ATS Keywords: Social Media Strategy, Community Management, Customer Experience, Brand Strategy, Content Strategy, Influencer Strategies, Data Analysis, Consumer Insights, Marketing Fundamentals, Social Listening, Qualitative Research, Quantitative Research, Strategic Rationale, Creative Collaboration, Deck Crafting
ASSUMPTION: The interview process at VaynerMedia is designed to assess candidates' strategic thinking, creativity, and cultural fit, as well as their understanding of social media trends and consumer behavior.
🛠️ Tools & Technologies
- Social media listening and analytics tools (e.g., Hootsuite, Sprout Social, Brand24)
- Presentation software (e.g., PowerPoint, Google Slides)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with social media listening and analytics tools, as well as presentation and data analysis software, is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Creativity
- Collaboration
- Entrepreneurship
- Growth
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous learning
- Data-driven and strategic
Self-Assessment Questions:
- Do you have a deep understanding of social media trends and consumer behavior?
- Are you able to think strategically and develop creative solutions to business problems?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams?
- Are you passionate about learning and continuous growth?
ASSUMPTION: Candidates who are strategic thinkers, creative problem-solvers, and strong communicators with a passion for social media and consumer behavior will be a good fit for this role and company culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic work environment
- Managing multiple projects and clients simultaneously
- Adapting to the unique needs and preferences of diverse clients and teams
- Balancing strategic thinking with tactical execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Junior Social Media Strategist or Social Media Coordinator position, but with a greater emphasis on strategic thinking and collaboration with global teams
- Unlike other roles in the industry, this position offers the opportunity to work with a diverse range of clients and projects, as well as exposure to global teams and expertise
- Career progression in this role could lead to positions such as Senior Social Media Strategist, Social Media Manager, or even Creative Director
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse projects and clients, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content themes, post types, and engagement tactics
- Analyzing social media data to uncover consumer insights and inform brand strategy
- Collaborating with creative teams to develop social media campaigns that align with overall brand objectives and consumer preferences
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the importance of data analysis and consumer insights in informing social media strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a social media strategy project, from inception to execution?
- How does the local team collaborate with global experts to develop and implement social media strategies?
- What are the most challenging aspects of working with diverse clients and teams, and how can I best prepare for these challenges?
- How does VaynerMedia support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of social media strategies, and how are these tracked and reported?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of social media strategies you've developed or contributed to in the past
- Research VaynerMedia's clients and industry to demonstrate your understanding of the company and its work
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
