📌 Core Information
🔹 Job Title: Associate - Social Media Strategy
🔹 Company: VaynerMedia LLC
🔹 Location: Gurugram, India
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing end-to-end customer experience strategies
- Creating innovative brand, social, content, and influencer strategies
- Analyzing data and research to uncover consumer insights
- Collaborating with creative teams and clients to bring consumer insights to life
- Presenting strategic rationale and crafting compelling stories through decks
ASSUMPTION: This role requires a strong understanding of social media trends, consumer behavior, and marketing fundamentals. Candidates should be comfortable working in a fast-paced, startup-like environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Manage and drive strategy expertise while collaborating with the local team and learning from global experts
✅ Provide insights and recommendations based on evolving conversations
✅ Represent the community's voice across multiple channels
✅ Synergize well with the creative team and be deeply rooted in the purpose of 'customer first'
ASSUMPTION: The role involves continuous learning and adaptation, as social media trends and consumer behaviors evolve rapidly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 0-2 years of experience in social media strategy, marketing, or a related role
Required Skills:
- Proven experience in social media strategy and community management
- Strong understanding of marketing fundamentals and consumer behavior
- Ability to analyze data and research to uncover consumer insights
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with social media listening tools
- Familiarity with the Indian social media landscape
- Knowledge of additional languages (e.g., Hindi)
ASSUMPTION: Candidates with relevant internship experience or projects demonstrating their skills in social media strategy may also be considered.
💰 Compensation & Benefits
Salary Range: INR 4-6 lakhs per annum (Estimated based on industry standards for entry-level to mid-level roles in Gurugram)
Benefits:
- Health insurance
- Retirement benefits
- Employee development opportunities
- Fun and collaborative work environment
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work for specific tasks
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 1,001-5,000 employees (Global), 250+ employees in APAC
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency
- Focuses on driving relevance for clients and delivering impactful business results
- Recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards
Company Specialties:
- Creative strategy
- Strategy insights
- Media buying and planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia's global presence and diverse client base offer opportunities for growth and learning.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years)
Reporting Structure: Reports to the local team and collaborates with global experts
Work Arrangement: On-site, full-time, with flexible hours and remote work possibilities
Growth Opportunities:
- Learning from global experts and collaborating with diverse teams
- Potential to work on high-profile client campaigns
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, global agency environment and work with big brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Gurugram
Office Location(s): Gurugram, India
Geographic Context:
- Gurugram is a major IT hub and a significant business district near Delhi
- Offers a mix of urban and suburban living with numerous amenities
- Well-connected by road, rail, and metro to Delhi and other nearby cities
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work for specific tasks
ASSUMPTION: The work environment is fast-paced, collaborative, and startup-like, with a focus on solving business problems and breaking rules to try new things.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Understanding of social media trends and consumer behavior
- Ability to analyze data and research to uncover insights
- Communication and presentation skills
- Cultural fit and alignment with VaynerMedia's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media strategy experience and skills
- Include specific examples of your work and the results you've achieved
- Showcase your understanding of the Indian social media landscape and consumer behavior
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Social Media Strategy, Community Management, Consumer Insights, Marketing Fundamentals, Data Analysis, Brand Strategy, Content Strategy, Influencer Strategies, Creative Collaboration, Qualitative Research, Quantitative Research, Strategic Rationale, Presentation Skills, Storytelling
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Social media listening tools (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Collaboration
- Continuous learning
- Innovation
- Customer-first approach
Work Style:
- Fast-paced and startup-like environment
- Collaborative and team-oriented
- Focus on solving business problems and breaking rules
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you demonstrate empathy in your work, especially when dealing with consumer insights?
- Can you provide an example of a time when you collaborated with a team to develop an innovative social media strategy?
- How do you stay up-to-date with the latest social media trends and consumer behavior?
ASSUMPTION: Candidates who align with VaynerMedia's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced, startup-like work environment
- Adapting to the diverse and global nature of the client base
- Managing multiple projects and deadlines simultaneously
- Developing and maintaining a deep understanding of the Indian social media landscape
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing or advertising roles, this position focuses specifically on social media strategy and community management
- Requires a strong understanding of consumer behavior and data analysis to uncover insights
- Offers opportunities for career growth and learning within a global agency environment
ASSUMPTION: This role is well-suited for candidates with a passion for social media and a desire to drive relevance for clients in a fast-paced, collaborative environment.
📝 Sample Projects
- Developing a social media strategy for a new product launch in the Indian market
- Analyzing consumer behavior on different social media platforms to inform content strategy
- Collaborating with a creative team to develop an influencer marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for VaynerMedia's clients in India?
- Can you describe a typical day or week in this role?
- How does VaynerMedia support the professional development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does VaynerMedia approach work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media strategy experience and skills
- Prepare for the interview by researching VaynerMedia's clients, values, and work style
- Follow up with the hiring manager within a week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
