Associated Marketing Director

📌 Core Information

🔹 Job Title: Associated Marketing Director

🔹 Company: Bristol Myers Squibb

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and tactics for MM CELMoD brands in China
• Maximizing business opportunities through comprehensive market knowledge and stakeholder engagement
• Collaborating with global teams to localize brand strategy and optimize marketing efforts
• Managing brand team members and facilitating value selling within allocated budgets

ASSUMPTION: This role requires a deep understanding of the MM market and unmet needs from healthcare professionals, as well as experience in leading brand teams and executing marketing tactics.

📋 Key Responsibilities

✅ Lead preparation for China launch of MM CELMoD brands with comprehensive prelaunch plan

✅ Maximize business opportunity through comprehensive CI knowledge and deep understanding of market trends, unmet needs from HCPs and other key stakeholders

✅ Lead China strategy optimization and implement marketing strategy and tactics

✅ Facilitate value selling within allocated budget

✅ Lead brand team members on tactics execution

✅ Work closely with WW MM-CELMoDs team to localize brand strategy, identify business opportunity and TL engagement

ASSUMPTION: The role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role within the pharmaceutical industry

Required Skills:

• Proven track record in brand management and marketing strategy
• Deep understanding of the MM market and unmet needs from healthcare professionals
• Excellent collaboration and stakeholder engagement skills
• Strong budget management and value selling skills
• Fluency in English and Mandarin Chinese

Preferred Skills:

• Experience working with global teams
• Knowledge of market research and data analysis techniques
• Familiarity with the Chinese pharmaceutical market

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the MM market will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Director role in Shanghai, the estimated salary range is ¥500,000 - ¥800,000 per year (approximately $75,000 - $120,000 USD).

Benefits:

• Competitive benefits package
• Flexibility and work-life balance
• Opportunities for professional growth and development

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM, with a 1.5-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on biotechnology, innovation, and healthcare.

Company Size: With over 10,000 employees, Bristol Myers Squibb is a large organization that offers numerous opportunities for career growth and development.

Founded: Bristol Myers Squibb was founded in 1887 and has since grown into a global leader in biopharmaceuticals.

Company Description:

• Bristol Myers Squibb is dedicated to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
• The company fosters a culture of innovation, collaboration, and diversity, providing employees with unique and meaningful career opportunities.
• Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions.

Company Specialties:

• Biotechnology
• Innovation
• Great place to work
• Pharmaceuticals
• Research and development

Company Website: http://www.bms.com

ASSUMPTION: Bristol Myers Squibb's commitment to innovation and improving patients' lives creates an exciting and dynamic work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring significant experience and expertise in marketing and brand management.

Reporting Structure: The Associated Marketing Director reports directly to the Marketing Director for MM CELMoD brands in China.

Work Arrangement: This is an on-site position, with the requirement to work from the Shanghai office.

Growth Opportunities:

• Potential to advance to a Marketing Director or other senior leadership roles within the company
• Opportunities to work on high-impact projects and collaborate with global teams
• Access to professional development and training programs

ASSUMPTION: The growth opportunities in this role are substantial, given the company's size and global presence.

🌍 Location & Work Environment

Office Type: Bristol Myers Squibb's Shanghai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1717号南京西路, 17楼, 上海, 上海 200040, CN

Geographic Context:

• Shanghai is a major commercial hub and the most populous city in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure, providing numerous opportunities for leisure and entertainment.
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:30 PM, with a 1.5-hour lunch break. Overtime may be required occasionally to meet project deadlines.

ASSUMPTION: The work environment at Bristol Myers Squibb's Shanghai office is collaborative, innovative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Marketing Director for MM CELMoD brands in China

Key Assessment Areas:

• Marketing strategy and brand management skills
• Understanding of the MM market and unmet needs from healthcare professionals
• Collaboration and stakeholder engagement skills
• Budget management and value selling skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
• Research Bristol Myers Squibb and the MM market to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategy, brand management, MM market, unmet needs, healthcare professionals, collaboration, stakeholder engagement, budget management, value selling

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Transforming patients' lives through science
• Innovation
• Collaboration
• Accountability
• Inclusion
• Integrity

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Focus on results and driving business impact
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a proven track record in brand management and marketing strategy?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have a strong understanding of the MM market and unmet needs from healthcare professionals?

ASSUMPTION: Candidates who align with Bristol Myers Squibb's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team and facilitating value selling within allocated budgets may require strong leadership and negotiation skills
• Working in the Chinese pharmaceutical market may present unique cultural and regulatory challenges
• Balancing global strategy with local market needs may require strong collaboration and communication skills
• Occasional travel may be required to attend meetings or conferences

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in its focus on the MM market and collaboration with global teams to localize brand strategy
• Industry-specific context: The Chinese pharmaceutical market is highly regulated and competitive, requiring a deep understanding of local market trends and unmet needs
• Career path comparison: This role offers opportunities for advancement to a Marketing Director or other senior leadership roles within the company

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the MM market will be most competitive for this role.

📝 Sample Projects

• Developing and executing a comprehensive prelaunch plan for MM CELMoD brands in China
• Conducting market research to identify unmet needs from healthcare professionals and other key stakeholders
• Optimizing marketing strategy and tactics based on market trends and stakeholder needs

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of market research and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does the company support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 90 days?
• How does the company approach collaboration and stakeholder engagement in the marketing function?
• What are the most challenging aspects of working in the Chinese pharmaceutical market, and how does the company address them?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.bms.com/careers/job/137469040778-associated-marketing-director-shanghai-cn
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
• Research Bristol Myers Squibb and the MM market to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.