Associated Marketing Manager CPW ADR&BG Associated Marketing Manager CPW ADR&BG

📌 Core Information

🔹 Job Title: Associated Marketing Manager CPW ADR&BG

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Belgrade, Serbia

🔹 Job Type: Temporary (1 year)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing regional and SEE marketing plans for the Adriatic and Bulgaria markets
• Developing local marketing strategies and tactics
• Managing communication with distributors and internal stakeholders
• Overseeing new product initiatives and launches
• Collaborating with agencies and internal teams to execute marketing campaigns

ASSUMPTION: This role requires a proactive and detail-oriented individual with strong analytical and communication skills, as well as experience in marketing, preferably in the FMCG industry.

📋 Key Responsibilities

✅ Gain a comprehensive understanding of the local market environment, including micro and macro prospects, competition, and trade dynamics

✅ Monitor market and category data, including pricing, and conduct market visits

✅ Ensure alignment of ICP1 and Pre-plans at the ADB level with the SEE Long Term Plan, focusing on ADB Plan Makers

✅ Develop and support strategic and tactical plans at the local level, ensuring alignment with regional and global CPW brand plans

✅ Take responsibility for creating and presenting the local marketing strategy (ICP1) to Distributors

✅ Engage with Distributors’ commercial teams in regular monthly meetings to facilitate the implementation of local initiatives

✅ Manage the communication of CPW Marketing and Brand Plans to internal stakeholders (e.g. NiM)

✅ Oversee portfolio management by tracking portfolio and brand development and proposing necessary actions

✅ Identify and exploit new product initiatives by analyzing market and consumer research data, coordinating new launches from initiation to shelf placement

✅ Lead and supervise artwork and packaging design development from the brief to the industrial production

✅ Lead local brand communication planning and execution, sharing best practices with the Regional team and proposing actions for business improvement

✅ Prepare marketing campaigns briefs (media briefs, creative, influencer briefs, etc.), supervise the process in collaboration with agencies and internal stakeholders, ensuring all necessary approvals are obtained

✅ Collaborate with the media agency to develop actionable media strategies and plans

✅ Ensure compliance with local and EU regulations throughout all communications, both in creative content and media

✅ Develop key visuals for POS Materials in alignment with respective Global brand guidelines

✅ Communicate and coordinate with BTL agencies for all consumer promotional activities

✅ Plan and control the budget, ensuring accurate monthly follow-up on PR, PO, and GR processes for the respective brand

✅ Prepare regular monthly Nielsen market analyses for respective brands and present findings to internal and external stakeholders, including Distributors

✅ Manage Consumer Engagement platforms in collaboration with E-Business leads, focusing on website performance and e-content creation

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a proactive approach to work.

🎯 Required Qualifications

Education: University degree in Marketing, Business Management, or a related field

Experience: At least 3 years of relevant marketing experience, preferably in FMCG

Required Skills:

• Advanced knowledge of English language, both written and spoken
• Strong analytical skills and attention to detail
• Excellent communication skills, with confidence in giving presentations
• Proactive approach with strong project management skills
• Ability to work well under pressure and manage multiple tasks

Preferred Skills:

• Experience in the FMCG industry
• Knowledge of the local market (Adriatic and Bulgaria)
• Familiarity with Nielsen data and market analysis tools

ASSUMPTION: Candidates with relevant experience in marketing, strong analytical and communication skills, and a proactive approach to work will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in Serbia)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Nestlé products
• Training and development opportunities
• Flexible working hours

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Serbia. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees (Global Fortune 500 company)

Founded: 1866 (Switzerland)

Company Description:

• World’s largest food and beverage company
• Driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
• Serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: www.nestle.com

ASSUMPTION: Nestlé is a well-established, global company with a strong presence in the food and beverage industry. Working for Nestlé offers opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager CPW SEE

Work Arrangement: On-site, full-time (40 hours per week) with occasional overtime

Growth Opportunities:

• Potential career progression within the Marketing department
• Opportunities to work on diverse brands and categories
• possibility to gain international experience within the Nestlé group

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader Nestlé group.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with collaborative workspaces

Office Location(s): Belgrade, Serbia

Geographic Context:

• Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million
• Serbia is a landlocked country in Southeast Europe, with a moderate continental climate
• The cost of living in Belgrade is relatively low compared to other European capitals

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 1-hour lunch break

ASSUMPTION: Belgrade offers a pleasant work-life balance, with a low cost of living and a vibrant cultural scene. The office environment is modern and collaborative, promoting productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the relevant department head or HR representative
• Background check and offer

Key Assessment Areas:

• Relevant marketing experience
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit with the Nestlé values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work well under pressure
• Research Nestlé’s company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing, FMCG, Brand Management, Campaign Management, Consumer Research, Market Analysis, Project Management, Communication, English

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant marketing experience and skills. Demonstrating a strong cultural fit with Nestlé’s values is also essential for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation tools (e.g. HubSpot, Marketo)
• Social media management platforms (e.g. Hootsuite, Buffer)
• Project management tools (e.g. Asana, Trello)
• Data analysis tools (e.g. Excel, Google Analytics)
• CRM software (e.g. Salesforce, HubSpot CRM)

ASSUMPTION: Proficiency in Microsoft Office Suite, Google Workspace, and marketing automation tools is essential for this role. Familiarity with project management and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you demonstrate respect for others in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple tasks and deadlines?

ASSUMPTION: Candidates who demonstrate a strong fit with Nestlé’s values and work style will be most successful in this role. Self-assessment questions can help applicants evaluate their cultural fit and prepare for the interview.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously
• Working with cross-functional teams and external agencies
• Adapting to changes in market dynamics and consumer behavior
• Meeting tight deadlines and project milestones
• Balancing strategic planning and tactical execution

ASSUMPTION: This role presents various challenges, including managing multiple brands and campaigns, working with cross-functional teams, and adapting to market changes. Strong project management skills and the ability to multitask are essential for success.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on specific segments of the portfolio and requires a strong understanding of the local market environment
• This role offers the opportunity to work on a wide range of brands and categories, providing diverse learning experiences
• Career progression in this role may lead to international opportunities within the Nestlé group

ASSUMPTION: This role offers unique opportunities for career growth and development within the Nestlé group, with a focus on specific segments of the portfolio and the potential for international progression.

📝 Sample Projects

• Developing a local marketing strategy for a specific brand in the Adriatic market
• Managing the launch of a new product in the Bulgarian market
• Executing a consumer engagement campaign for a portfolio of brands in the region

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Associated Marketing Manager CPW ADR&BG may undertake, focusing on specific segments of the portfolio and local market execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the CPW category?
• What opportunities are there for professional development and growth within the Marketing department and the broader Nestlé group?
• How does the company support work-life balance for its employees?
• What is the company’s approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work well under pressure
• Research Nestlé’s company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.