Asst. Manager/Manager, Marketing (Social Media & Content)

📌 Core Information

🔹 Job Title: Assistant Manager/Manager, Marketing (Social Media & Content)

🔹 Company: DrinkPrime

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a video-led content strategy for DrinkPrime’s social media to enhance brand recall, recognition, and engagement.
• End-to-end creative ideation, script writing, and content creation for Instagram and YouTube.
• Collaborating with cross-functional teams to ensure consistency in brand voice and messaging.
• Monitoring, analyzing, and reporting social media performance to optimize future efforts.
• Staying updated on trends, audience behavior, and innovations to keep DrinkPrime at the forefront of content marketing.

ASSUMPTION: This role requires a strong creative mindset, excellent project management skills, and a deep curiosity for customer-focused insights. A background in agency coordination, influencer marketing, or community building would be a plus.

📋 Key Responsibilities

✅ Assist in developing a video-led content strategy for DrinkPrime’s social media to enhance brand recall, recognition, and engagement.

✅ End-to-end creative ideation, script writing, and content creation for Instagram and YouTube, ensuring consistent brand messaging and alignment to business objectives.

✅ Collaborate with brand strategists, producers, designers, freelancers, and external agencies to bring ideas to life.

✅ Monitor, analyze, and report social media performance using insights, analytics tools, and industry benchmarks to optimize future efforts.

✅ Collaborate cross-functionally with customer-facing teams to ensure consistency in brand voice and messaging.

✅ Stay updated on trends, audience behavior, and innovations to keep DrinkPrime at the forefront of content marketing.

ASSUMPTION: This role involves working with an in-house team of brand managers and content creators as part of the Brand Marketing team.

🎯 Required Qualifications

Education: MBA in Marketing or a relevant field preferred.

Experience: 3+ years of experience managing social media and creating content for a brand/influencer, with a proven track record.

Required Skills:

• Strong creative ideation with the ability to conceptualize engaging content and brand campaigns.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• Proven experience in social media management and content creation.
• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience in agency coordination, influencer marketing, or community building.
• Familiarity with video production and script writing.
• Knowledge of industry benchmarks and best practices.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative ideas and successful social media campaigns will have an advantage.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Health insurance and other employee welfare benefits.
• Opportunities for professional growth and development.
• Flexible work hours and a dynamic work environment.

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks.

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on providing access to clean, safe, and healthy drinking water.

Company Size: 201-500 employees, with a startup-like culture that values innovation and creativity.

Founded: 2016, with a mission to provide access to clean, safe, and healthy drinking water for millions of people across India.

Company Description:

• DrinkPrime is a tech-first, subscription-based water purifier solution that aims to make safe drinking water accessible and affordable to every household in India.
• The company uses smart, tech-enabled water purifiers designed to address the water quality challenges unique to Indian households.
• DrinkPrime is committed to transforming how people experience clean water and has already helped over 3 lakh households across 9 cities in India.

Company Specialties:

• Drinking Water
• Home Delivery
• Retail
• E-commerce
• Hyper Local
• Internet of Things
• Consumer IoT
• Water Purification

Company Website: drinkprime.in

ASSUMPTION: DrinkPrime is a mission-driven company that values innovation, creativity, and a customer-centric approach. Candidates who align with these values will thrive in the company's dynamic work environment.

📊 Role Analysis

Career Level: Mid-level (Assistant Manager/Manager)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Brand Marketing team.

Work Arrangement: Full-time, on-site, with flexible hours and the possibility of remote work for certain tasks.

Growth Opportunities:

• Potential career progression to Senior Manager or Director-level roles within the Marketing department.
• Opportunities to lead cross-functional projects and collaborate with other departments.
• Chance to work on innovative marketing campaigns and contribute to DrinkPrime's mission.

ASSUMPTION: This role offers significant growth opportunities for candidates who demonstrate strong performance, leadership, and a strategic mindset.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a startup-like culture.

Office Location(s): Bangalore, with potential for remote work or work-from-home arrangements for certain tasks.

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and vibrant culture.
• The city offers a mix of urban and suburban living, with numerous parks, gardens, and recreational facilities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks.

ASSUMPTION: Bangalore offers a dynamic work environment with a diverse talent pool and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Freshteam portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to evaluate skills and experience.
• Case study or project presentation to demonstrate creative thinking and problem-solving abilities.
• Final round with the Head of Marketing or another senior leader to discuss career growth and expectations.

Key Assessment Areas:

• Creative ideation and content creation skills.
• Project management and organizational skills.
• Analytical and data-driven mindset.
• Communication and collaboration skills.
• Alignment with DrinkPrime's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of successful social media campaigns or content you've created to showcase your creativity and impact.
• Demonstrate your understanding of DrinkPrime's mission and how your skills and experience align with the company's goals.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.

ATS Keywords: Social Media, Content Creation, Creative Ideation, Project Management, Brand Strategy, Analytics, Collaboration, Video Production, Script Writing, Trend Analysis, Influencer Marketing, Community Building

ASSUMPTION: DrinkPrime uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media platforms: Instagram, YouTube, Facebook, Twitter, etc.
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Analytics tools: Google Analytics, Hootsuite Insights, Sprout Social, etc.
• Project management tools: Asana, Trello, Jira, etc.

ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: DrinkPrime values creativity and encourages employees to think outside the box.
• Customer-centricity: The company prioritizes understanding and addressing the needs of its customers.
• Collaboration: DrinkPrime fosters a collaborative work environment where employees support and learn from one another.
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions.

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement.
• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Flexible and adaptable, with a willingness to take on new challenges and learn from failures.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and taking on new challenges?
• Do you share DrinkPrime's commitment to innovation, customer-centricity, and integrity?

ASSUMPTION: Candidates who align with DrinkPrime's values and work style will be more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines.
• Adapting to a fast-paced and dynamic work environment with changing priorities.
• Working with cross-functional teams and managing stakeholder expectations.
• Keeping up with industry trends and best practices in social media and content marketing.

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on creative ideation and content creation.
• In the consumer services industry, DrinkPrime's focus on innovation and technology sets it apart from traditional competitors.
• Career progression in this role could lead to senior marketing positions or other leadership roles within the company.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field and the broader consumer services industry.

📝 Sample Projects

• Developing a social media campaign to launch a new product or service.
• Creating a series of engaging videos to showcase DrinkPrime's brand story and mission.
• Analyzing social media performance data to identify trends and optimize content strategy.

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they might encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for DrinkPrime?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does DrinkPrime support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DrinkPrime measure the success of its social media and content marketing efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to DrinkPrime's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.