Asstistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: John Hancock Life Insurance Company (U.S.A.)

🔹 Location: Boston, Massachusetts

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Contributing to product launches and campaigns across various media channels
• Evaluating campaign success using analytics
• Managing relationships with creative and compliance teams
• Collaborating with cross-functional teams to gather feedback and refine marketing tools and programs

ASSUMPTION: This role requires a strong understanding of marketing principles, proficiency in digital marketing tools, and excellent project management skills. Familiarity with the life insurance industry is a plus but not required.

📋 Key Responsibilities

✅ Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products

✅ Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services, and partners

✅ Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences

✅ Utilizes generative AI to create personalized content and develop data-driven strategies for specific customer segments

✅ Evaluates campaign success using analytics relative to competitor activities and current market conditions

✅ Helps manage the relationships with creative, editorial, digital, and compliance teams within the area

✅ Engages with colleagues across Distribution, Product Management, New Business, and Inforce to gather feedback on marketing tools and programs

✅ Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms

✅ Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation, and job tracking within the internal management system (Work Zone)

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities and meet demanding deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field of study

Experience: A minimum of 3-5 years of experience in marketing, preferably in the life insurance or financial services industry

Required Skills:

• Proficient in email marketing (Marketo) and social media platforms (Live Social)
• Excellent project management skills
• Exceptional written and verbal communication skills
• Strong writing and copy-editing abilities
• Proficient with Microsoft Office, specifically Microsoft PowerPoint, Excel, and Word

Preferred Skills:

• Knowledge using generative AI tools to drive business growth and innovation

ASSUMPTION: Candidates with a background in marketing and relevant experience in the life insurance or financial services industry are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $71,550.00 USD - $119,250.00 USD

Benefits:

• Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
• Adoption/surrogacy and wellness benefits, and employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• Generous paid time off program, including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the Boston area. The actual salary may vary depending on local market conditions, geography, and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance. Manulife is a leading international financial services group that helps people make their decisions easier and lives better. They operate as Manulife across their offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.

Company Size: 10,001+ employees. As a large organization, Manulife offers numerous opportunities for career growth and development.

Founded: 1845. Manulife was founded in Canada and has since expanded globally, providing a rich history and established reputation in the financial services industry.

Company Description:

• Manulife is a global financial services company with a strong presence in Asia, Canada, and the United States
• They offer a wide range of products and services, including life insurance, wealth management, and asset management
• Manulife is committed to helping customers make better decisions for their financial well-being

Company Specialties:

• Life insurance
• Wealth management
• Asset management

Company Website: www.manulife.com

ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Mid-level. The Assistant Marketing Manager role is a mid-level position that reports to the Marketing Manager or Director of Marketing.

Reporting Structure: This role may oversee junior marketing associates or coordinators and collaborate with various cross-functional teams, such as product management, distribution, new business, and inforce teams.

Work Arrangement: Hybrid. Employees in this role will work a combination of on-site and remote hours, with the specific arrangement determined by the company or manager.

Growth Opportunities:

• Progression to a Marketing Manager or Director role within the marketing department
• Expansion into other areas of the business, such as product management or sales
• Opportunities to work on international projects or assignments

ASSUMPTION: The Assistant Marketing Manager role offers a unique opportunity to gain experience in various aspects of marketing and contribute to the success of John Hancock's life insurance products.

🌍 Location & Work Environment

Office Type: Hybrid. Employees in this role will work a combination of on-site and remote hours, with the specific arrangement determined by the company or manager.

Office Location(s): Boston, Massachusetts

Geographic Context:

• Boston is a major city in the northeastern United States, known for its rich history, cultural attractions, and strong financial industry
• The cost of living in Boston is higher than the national average, with a higher cost of housing in particular
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The standard workweek for this role is Monday through Friday, with core hours typically between 9:00 AM and 5:00 PM. However, the specific work schedule may vary depending on the company's policies and the needs of the role.

ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their personal and professional lives while still maintaining a strong connection to the company and its culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager or HR representative
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing knowledge and experience
• Project management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Manulife's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Manulife and John Hancock to show your enthusiasm for the company and the role

ATS Keywords: Marketing, Product Launch, Campaign Management, Analytics, Email Marketing, Social Media, Digital Advertising, Generative AI, Project Management, Compliance, Collaboration, Cross-Functional Teams

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing knowledge, skills, and cultural fit, as well as their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketo
• LiveSocial
• Microsoft Office Suite (PowerPoint, Excel, Word)
• Generative AI tools (e.g., Copy.ai, Frase, or similar)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not required. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client-centric
• Reliability
• Innovation
• One Manulife

Work Style:

• Collaborative
• Data-driven
• Agile
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a strong commitment to integrity and ethical business practices?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a proven track record of delivering results and driving business growth?
• Are you able to work effectively with cross-functional teams and stakeholders at all levels?

ASSUMPTION: Candidates who align strongly with Manulife's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working on multiple projects simultaneously and meeting tight deadlines
• The role may involve managing relationships with external vendors and partners, which can be challenging at times
• The hybrid work arrangement may present unique communication and collaboration challenges
• The cost of living in Boston may be higher than in other regions, which could impact the overall compensation package

ASSUMPTION: The potential challenges listed above can be mitigated with strong project management skills, effective communication, and a willingness to adapt to changing circumstances.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on product launches and campaign execution
• In the life insurance industry, marketing roles often require a strong understanding of financial products and services, as well as the ability to communicate complex information effectively to customers
• Career progression in marketing typically involves moving into senior marketing roles, such as Marketing Director or Vice President of Marketing, or transitioning into related fields, such as product management or sales

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and contribute to the success of John Hancock's life insurance products while also providing a strong foundation for future career growth and development.

📝 Sample Projects

• Developing and executing a product launch campaign for a new life insurance product, including creating marketing materials, coordinating with cross-functional teams, and measuring campaign success
• Conducting market research to identify customer segments and develop targeted marketing strategies to improve customer acquisition and retention
• Managing the day-to-day operations of the marketing department, including project tracking, compliance review, and material creation

ASSUMPTION: The sample projects listed above provide a snapshot of the types of responsibilities and initiatives the Assistant Marketing Manager may be involved in, but the specific projects and priorities may vary depending on the company's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and product launches for John Hancock's life insurance products, and how this role contributes to their success?
• How does the marketing team collaborate with other departments, such as product management and distribution, to ensure our marketing efforts align with the company's overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Manulife support the professional development and career growth of its marketing employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for the interview process by researching Manulife and John Hancock and practicing common interview questions and your responses
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.