Asstistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: John Hancock Life Insurance Company (U.S.A.)

🔹 Location: Boston, Massachusetts

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Contributing to product launches and campaigns across various media channels
• Evaluating campaign success using analytics
• Managing relationships with creative and compliance teams
• Collaborating with cross-functional teams to gather feedback on marketing tools and programs

ASSUMPTION: This role requires a strong background in marketing, preferably with experience in the life insurance industry. Proficiency in email marketing and social media platforms is essential for success in this position.

📋 Key Responsibilities

✅ Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products

✅ Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services, and partners

✅ Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences

✅ Evaluates campaign success using analytics relative to competitor activities and current market conditions

✅ Helps manage relationships with creative, editorial, digital, and compliance teams within the area

✅ Engages with colleagues across Distribution, Product Management, New Business, and Inforce to gather feedback on marketing tools and programs

✅ Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms

✅ Helps manage day-to-day marketing projects and operational processes such as compliance review, material creation, and job tracking within the internal management system (Work Zone)

ASSUMPTION: This role requires strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines. Excellent written and verbal communication skills are also crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field of study

Experience: A minimum of 3-5 years of experience in marketing, preferably in the life insurance industry

Required Skills:

• Proficient in email marketing (Marketo) and social media platforms (Live Social)
• Exceptional project management skills
• Strong written and verbal communication skills
• Strong writing and copy-editing abilities
• Knowledge of using Generative AI tools to drive business growth and innovation, a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel, and Word

Preferred Skills:

• Familiarity with the life insurance and financial services industry

ASSUMPTION: Candidates with a background in marketing and relevant experience in the life insurance industry are strongly encouraged to apply. Proficiency in email marketing and social media platforms is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $71,550.00 USD - $119,250.00 USD

Benefits:

• Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
• Adoption/surrogacy and wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the life insurance industry in the Boston, MA area. Actual salary may vary depending on local market conditions, geography, and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1887 (as a predecessor company)

Company Description:

• Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
• With global headquarters in Toronto, Canada, Manulife operates as Manulife across its offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
• Manulife has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.

Company Specialties:

• Life insurance
• Health insurance
• Retirement solutions
• Investment products

Company Website: www.manulife.com

ASSUMPTION: Manulife is a well-established and reputable financial services group with a strong global presence. This role offers an excellent opportunity to gain experience in the life insurance industry and contribute to the company's ongoing success.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement within the marketing department or the broader organization

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Potential advancement to a Marketing Manager role
• Expansion of responsibilities based on performance and company needs
• Opportunities to work on high-visibility projects and campaigns

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing within the life insurance industry and contribute to the company's ongoing success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 200 Bloor St E, Toronto, Ontario, Canada; 223 Wai Yip St, Kwun Tong, Hong Kong; 51 Bras Basah Rd, Singapore, Singapore 189554; 250 Bloor St E, Toronto, ON M4W 1E6, Canada; Jalan Jenderal Sudirman, Lombok Barat, West Nusa Tenggara 83311, Indonesia; 25 Water St S, Kitchener, ON N2G 4Z4, Canada; 1235 N Service Rd W, Oakville, ON L6M 2W2, Canada; 500 King St N, Waterloo, ON N2L, Canada

Geographic Context:

• Boston, Massachusetts, is a major hub for the life insurance industry
• The city offers a high cost of living but also provides excellent opportunities for career growth and development
• Boston is known for its rich history, cultural attractions, and vibrant neighborhoods

Work Schedule: Flexible work schedule with a hybrid work arrangement, allowing for a combination of on-site and remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for maximum productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Marketing knowledge and experience
• Project management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Research Manulife and John Hancock to demonstrate your understanding of the company and its products
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Marketing, Assistant Marketing Manager, Product Launches, Campaign Management, Email Marketing, Social Media, Digital Advertising, A/B Testing, Analytics, Compliance, Team Collaboration, Market Evaluation

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing knowledge, experience, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of the life insurance industry and a passion for driving marketing campaigns and product launches.

🛠️ Tools & Technologies

• Marketo
• Live Social
• Microsoft Office (PowerPoint, Excel, Word)
• Generative AI tools (e.g., Copy.ai, Jasper.ai)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Manulife's core values, particularly integrity, respect, and excellence?
• Are you comfortable working in a hybrid work environment, balancing on-site collaboration and remote flexibility?
• Do you thrive in a fast-paced, dynamic work environment, and are you able to effectively manage multiple priorities and meet demanding deadlines?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Manulife's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple priorities and meeting demanding deadlines in a fast-paced work environment
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to changes in the life insurance industry and regulatory landscape
• Balancing on-site collaboration and remote work in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist role, but with additional responsibilities and a broader scope of influence
• In the life insurance industry, this role is comparable to a Marketing Manager role at a smaller company or a Marketing Coordinator role at a larger company
• Career path comparison: This role can lead to advancement to a Marketing Manager or Marketing Director position within the marketing department or the broader organization

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing within the life insurance industry and contribute to the company's ongoing success.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote a new life insurance product
• Collaborating with the creative team to design and implement a social media advertising campaign to increase brand awareness
• Conducting market research and analysis to evaluate the success of a product launch and identify areas for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy and initiative required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing department and the company's overall strategy?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• What opportunities are there for professional development and growth within the marketing department or the broader organization?
• How does the company support work-life balance, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Research Manulife and John Hancock to demonstrate your understanding of the company and its products
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.