- Job Title: AU Media Relations Specialist
- Company: MYOB
- Location: Melbourne, Australia
- Job Type: Permanent
- Category: Media Relations, Public Relations
- Date Posted: May 19, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
MYOB is a leading business management platform in Australia and New Zealand, helping businesses start, survive, and succeed. The AU Media Relations Specialist role is a fantastic opportunity to join their high-performing team and play a pivotal role in crafting and communicating MYOB's story. This role involves implementing PR strategies, influencing media narratives, and engaging with key collaborators to elevate the brand's presence.
ASSUMPTION: This role requires a strong understanding of the Australian media landscape and established relationships with local media outlets and influencers.
📋 Key Responsibilities
- Develop and execute PR strategies to enhance MYOB's brand presence in Australia.
- Build and maintain strong relationships with key media outlets, journalists, and influencers.
- Create and pitch compelling news stories, press releases, and thought leadership content.
- Monitor and analyze media coverage to evaluate the effectiveness of PR campaigns.
- Collaborate with internal teams to gather information and create engaging content.
- Manage media inquiries and act as a spokesperson for MYOB when required.
- Plan and execute events, press conferences, and media briefings.
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or press conferences.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
- Experience: Proven experience (2-5 years) in media relations, public relations, or a similar role, preferably within the tech industry.
- Required Skills:
- Outstanding communication skills, both verbal and written.
- Proven ability to influence, pitch news, and deliver presentations.
- Skilled in project and collaborator management.
- Ability to prioritize and work to deadlines in a fast-paced organization.
- Quick learner with the ability to adapt and articulate technical product findings.
- Comprehensive grasp of essential collaborator needs with a proactive approach.
- Ability to build dedication for PR initiatives amongst leadership and audiences.
- Outstanding attention to detail and deadline management.
- Positive and proactive attitude.
Preferred Skills:
- Experience working with a media database or similar tool.
- Familiarity with the Australian media landscape and local media outlets.
- Existing relationships with key journalists and influencers.
ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: AU$80,000 - AU$100,000 per annum (based on industry standards for a mid-level PR role in Melbourne).
- Benefits:
- Flexible work environment (Flexperience).
- Financial assistance to set up a home office.
- Wellbeing support through partnership with Smiling Mind.
- Learning opportunities, including conferences, in-house training, LinkedIn Learning, and study assistance.
- Generous leave options, including up to an additional four weeks of purchased leave and various types of leave (e.g., parental, domestic violence, transgender, volunteer, study).
- Communities built around 'Wellness', 'Belonging', and the 'Planet'.
- Access to best-in-class discounts and vouchers from leading retailers.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PR role in Melbourne. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Business management software and services.
- Company Size: 1,001-5,000 employees.
- Founded: 1991.
- Company Description: MYOB is a leading business management platform designed to unleash the potential of businesses across Australia and New Zealand. Their roots are in finance and accounting software, but today they offer a wide range of solutions to help businesses start, survive, and succeed.
- Company Specialties: Business management, business software, business services, enterprise ERP solutions, payroll, CRM, inventory management, financial services, accounting, and employee management.
ASSUMPTION: MYOB's large size and extensive range of services may present unique challenges and opportunities for the AU Media Relations Specialist.
📊 Role Analysis
- Career Level: Mid-level.
- Reporting Structure: This role reports directly to the Head of Media Relations.
- Work Arrangement: Hybrid (on-site with flexible work arrangements).
- Growth Opportunities: Potential career progression into senior PR roles or management positions within the communications team.
ASSUMPTION: The hybrid work arrangement may require occasional on-site presence for team meetings, brainstorming sessions, or events.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with flexible work areas.
- Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU.
- Geographic Context: Melbourne is Australia's second-largest city, known for its vibrant culture, arts, and sports scene. It offers a high standard of living and is home to numerous tech companies and startups.
- Work Schedule: Standard business hours with flexibility for event coverage or media deadlines.
ASSUMPTION: The AU Media Relations Specialist may need to work outside of standard business hours to manage media inquiries or attend events.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → In-person or virtual interview → Offer.
- Key Assessment Areas: Communication skills, media relations experience, understanding of the Australian media landscape, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of MYOB's business and the Australian media landscape.
- Prepare examples of successful PR campaigns or media relations initiatives you've led.
ASSUMPTION: MYOB's interview process may include case studies or scenario-based questions to assess your problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Media databases (e.g., Muck Rack, Agility PR Solutions, or similar).
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, or similar).
- CRM software (e.g., Salesforce, HubSpot, or similar).
ASSUMPTION: Familiarity with media databases and project management tools is essential for this role.
👔 Cultural Fit Considerations
- Company Values: Everyone's business. Be bold. Be different. Be you.
- Work Style: Collaborative, innovative, and agile. MYOB values diversity, inclusion, and work-life balance.
- Self-Assessment Questions:
- How do you align with MYOB's company values, and how have you demonstrated them in previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with shifting priorities?
- How do you balance maintaining a strong work ethic with a focus on self-care and work-life balance?
ASSUMPTION: MYOB's culture emphasizes diversity, inclusion, and work-life balance, making it an attractive option for candidates seeking a supportive and flexible work environment.
⚠️ Potential Challenges
- Managing media inquiries and crises in real-time.
- Balancing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in the media landscape and industry trends.
- Building and maintaining strong relationships with key media outlets and influencers.
ASSUMPTION: The AU Media Relations Specialist must be proactive, adaptable, and resilient to overcome these challenges effectively.
📈 Similar Roles Comparison
- Role Comparison: AU Media Relations Specialist vs. Global PR Manager.
- The AU Media Relations Specialist focuses on the Australian market, while the Global PR Manager oversees international PR efforts.
- The AU Media Relations Specialist role may have more direct contact with media outlets and journalists, while the Global PR Manager may focus more on strategic planning and collaboration with regional PR teams.
- Industry-Specific Context: The tech industry is highly competitive and fast-paced, with constant innovation and change. Successful PR strategies must adapt to these changes and capitalize on new trends and opportunities.
- Career Path Comparison: The AU Media Relations Specialist role can serve as a stepping stone to senior PR roles, such as Head of Media Relations or Director of Communications, or transition into a more specialized PR role, such as tech PR or corporate communications.
ASSUMPTION: The AU Media Relations Specialist role offers a unique opportunity to gain experience in media relations and build a strong foundation for a successful career in PR.
📝 Sample Projects
- Developing and executing a media relations campaign to launch a new MYOB product or service.
- Managing media inquiries and crises related to industry trends, regulatory changes, or company announcements.
- Planning and executing events, such as press conferences, product launches, or industry forums.
- Creating and pitching thought leadership content to position MYOB executives as industry experts.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the AU Media Relations Specialist may face in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the AU media relations team currently, and how can this role address them?
- How does this role collaborate with other teams within MYOB, such as marketing, product, or sales?
- What opportunities exist for professional development and growth within the communications team?
- How does MYOB support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- What is the company's approach to crisis communication, and how does this role fit into that strategy?
ASSUMPTION: These interview questions help applicants better understand the role's responsibilities, the team's dynamics, and the company's culture and values.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://jobs.lever.co/myob-2/66e2d7e2-c90c-40c2-8198-1e16814da503).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful PR campaigns or media relations initiatives you've led.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
