📌 Core Information
🔹 Job Title: Audience Growth and Insights Lead
🔹 Company: Changing Lives Productions LLC
🔹 Location: Burbank, California
🔹 Job Type: On-site
🔹 Category: Media & Entertainment
🔹 Date Posted: May 17, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Burbank, CA)
🚀 Job Overview
Key aspects of this role include:
- Acting as a growth hacker to identify and execute new revenue and view growth strategies across YouTube, Facebook, and other platforms
- Balancing creative thinking and data-driven approaches to drive innovative growth strategies
- Collaborating with cross-functional teams to communicate key insights and participate in content ideation
- Analyzing audience retention and competitive research to identify new opportunities
ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making and continuous testing and optimization.
📋 Key Responsibilities
✅ Identify innovative strategies to grow revenue, views, and audience across platforms
✅ Own the full process of implementing, testing, measuring, and optimizing growth strategies
✅ Run A/B tests across thumbnails, titles, intros, creative formats, and report back actionable learnings
✅ Pull and interpret data to uncover actionable insights that drive decisions, not just report numbers
✅ Share weekly and monthly insights, explaining the "why" behind performance
✅ Analyze audience retention to identify key engagement and drop-off points, highlighting viewer behavior patterns
✅ Conduct competitive research to identify new strategies and opportunities
✅ Bring forward evolving platform best practices, updates, and trends to accelerate growth
✅ Participate in content ideation, bringing both creative and data perspectives
✅ Communicate key insights across teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative to drive growth strategies.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or a related discipline) or equivalent experience
Experience: 5+ years of experience in audience development, growth hacking, social marketing, or social insights within media, entertainment, or digital content
Required Skills:
- Proven track record of using data and creative growth strategies to drive measurable growth
- Deep knowledge of YouTube, Facebook, TikTok, Instagram, and platform-specific best practices
- Expert-level skills in YouTube and Facebook Analytics, comfortable independently pulling and interpreting data
- Strong Excel/Google Sheets skills (VLOOKUP, INDEX MATCH, pivot tables, data visualization)
Preferred Skills:
- Experience in YouTube SEO/optimization, Photoshop, and/or paid media
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience and a strong portfolio of past projects may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level roles in media and entertainment in the Los Angeles area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and perks
Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Changing Lives Productions is the video production company of Dhar Mann Studios, aimed at creating positive scripted content for the social media generation
- The company focuses on inspirational and motivational content focused on life, business, and relationships, receiving over 1 billion views monthly
- Led by Dhar Mann, a mission-driven entrepreneur with a global audience of over 124 million social media followers
Company Specialties:
- Video production
- Content creation
- Social media strategy
- Data analysis and insights
Company Website: https://www.dharmann.com/
ASSUMPTION: Changing Lives Productions is a growing company with a strong focus on data-driven decision making and continuous innovation.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: Reports to the Head of Audience Development & Insights
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to learn and develop skills in data analysis, audience development, and content strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand and diversify its content offerings.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): Burbank, California
Geographic Context:
- Burbank is a city in Los Angeles County, California, located about 12 miles northwest of downtown Los Angeles
- The city is known for its vibrant arts and culture scene, as well as its proximity to popular attractions like Universal Studios Hollywood and the Walt Disney Studios
- Burbank offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The work environment at Changing Lives Productions is fast-paced, creative, and collaborative, with a strong emphasis on data-driven decision making and continuous innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the company's leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Creative problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your past experience with data-driven growth strategies and A/B testing
- Include specific examples of how you've used data to drive decision-making in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare a portfolio showcasing your past projects and achievements
ATS Keywords: Audience development, growth hacking, social marketing, social insights, data analysis, A/B testing, YouTube, Facebook, TikTok, Instagram, Excel, Google Sheets
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on data analysis and creative problem-solving skills.
🛠️ Tools & Technologies
- YouTube Analytics
- Facebook Analytics
- Excel/Google Sheets
- Photoshop (bonus)
- Paid media platforms (bonus)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, with a focus on data analysis and interpretation skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision making
- Collaboration
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Creative and collaborative
- Data-driven and analytical
- Results-oriented and focused on growth
Self-Assessment Questions:
- How have you used data to drive growth in previous roles?
- Can you describe a time when you identified a new opportunity through competitive research?
- How do you approach A/B testing, and can you provide an example of a successful test you've run?
ASSUMPTION: Cultural fit is essential for success in this role, with a strong emphasis on data-driven decision making, collaboration, and continuous innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires strong adaptability and initiative
- Managing multiple projects and priorities simultaneously
- Dealing with the pressure of driving measurable growth and meeting performance targets
- Navigating a competitive landscape and staying up-to-date with evolving platform best practices
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong self-motivation, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on data-driven growth strategies and A/B testing to drive measurable results
- Industry-specific context: The role is focused on audience development and growth within the media and entertainment industry, with a strong emphasis on data analysis and interpretation skills
- Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company expands
ASSUMPTION: This role is unique in its focus on data-driven growth strategies and A/B testing, with significant opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive A/B testing strategy to optimize video thumbnails and titles
- Analyzing audience retention data to identify key engagement and drop-off points, and developing targeted strategies to improve viewer retention
- Conducting competitive research to identify new opportunities and trends in the media and entertainment industry
ASSUMPTION: These sample projects illustrate the data-driven and creative nature of the role, with a focus on continuous testing, optimization, and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company and this role in the next 12-24 months?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare a portfolio showcasing your past projects and achievements
- Follow up with the hiring manager one week after submission to confirm receipt of your application
- Prepare for phone or video screens and in-person or virtual interviews by researching the company and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
