🔹 Job Title: Audience Growth Manager (all genders)
🔹 Company: Highsnobiety
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data analysis and collaboration with various teams to drive audience growth and revenue.
✅ Act as the in-house technical SEO specialist, leading best practices across editorial, shop, and technical SEO implementation
✅ Translate performance data into actionable insights that drive traffic, engagement, and revenue across content and commerce
✅ Collaborate with key stakeholders to optimize acquisition and retention strategies
✅ Build and maintain easy-to-understand reporting frameworks for internal stakeholders, measuring key KPIs tied to content and audience development
✅ Keep the company ahead of the curve by monitoring SEO trends, algorithm updates, and changes in search behavior
✅ Ensure content strategy aligns with broader business goals, supporting both brand growth and monetisation efforts
✅ Take ownership of ASO (App Store Optimization), including managing app store descriptions, keyword research, and performance monitoring
✅ Identify new growth opportunities such as AI, emerging content formats, structured data enhancements, or platform-specific distribution strategies
✅ Support affiliate and monetisation strategies through SEO-driven content recommendations and link optimization
✅ Work with external SEO consultants or agencies when required, managing briefs, budgets, and performance evaluations
ASSUMPTION: The role requires a high degree of independence and originality, with a focus on driving results through data-driven decisions.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in audience development, SEO, or digital strategy, ideally in publishing, e-commerce, or content-focused environments
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong analytical mindset and be comfortable working with data to drive strategic decisions.
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexible hybrid working policy
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Berlin. Final compensation will be determined based on the candidate's qualifications and experience.
Industry: Highsnobiety operates at the intersection of publishing, advertising, media, and digital content, focusing on fashion, culture, and the new luxury mindset.
Company Size: Medium-sized company with 201-500 employees, offering a motivating, international, and diverse work atmosphere.
Founded: 2005, with a history of shaping culture and uniting community, content, and commerce.
Company Description:
Company Specialties:
Company Website: http://company.highsnobiety.com/jobs/
ASSUMPTION: Highsnobiety's unique position in the market allows it to shape culture and influence its audience, providing opportunities for growth and innovation.
Career Level: Mid-level to senior role, with opportunities for growth and impact on the company's audience development strategies.
Reporting Structure: This role reports directly to the Head of Growth and collaborates with various teams, including editorial, commerce, marketing, and product.
Work Arrangement: Hybrid work arrangement with a flexible, results-driven approach to work hours.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's audience development strategies.
Office Type: Modern, bright, and spacious design headquarters located close to U Kurfürstenstraße, with a focus on employee well-being and sustainability.
Office Location(s): Genthiner Straße 32 - 34, Berlin, Germany
Geographic Context:
Work Schedule: Flexible hybrid working policy, with the option to work remotely for up to 5 weeks per year.
ASSUMPTION: The office environment at Highsnobiety fosters creativity, collaboration, and employee well-being, with a strong focus on sustainability and diversity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, Audience Development, Digital Strategy, Technical SEO, Google Analytics, Search Console, Data Analysis, App Store Optimization, Affiliate Marketing, E-Commerce, Content Monetization, Cross-Functional Communication, Audience Behavior, Digital Growth, Content Strategy, Performance Measurement
ASSUMPTION: Highsnobiety's application process is designed to assess candidates' technical skills, data-driven mindset, and cultural fit within the company.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the digital marketing and SEO fields.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Highsnobiety values cultural pioneers who can drive results through data-driven decisions and collaborate effectively with cross-functional teams.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to succeed in this role.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional SEO positions, with a strong focus on data-driven audience development and cultural influence.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Audience Growth Manager may undertake to drive audience growth and revenue.
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and alignment with the candidate's personal and professional goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.