AUS Digital Marketing Manager

📌 Core Information

🔹 Job Title: AUS Digital Marketing Manager

🔹 Company: Reward Gateway

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full Time, Hybrid (Office twice a week)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel growth campaigns
• Managing paid search campaigns and ABM strategies
• Optimizing marketing automation platforms and email nurture programs
• Leading SEO strategy and improving organic acquisition
• Analyzing performance, generating insights, and driving channel optimization

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Growth & Demand Generation: Develop and execute multi-channel growth campaigns, manage paid search campaigns, and work closely with sales to create ABM campaigns for key accounts.

✅ Marketing Automation & Operations: Own and optimize marketing automation platforms, build and manage email nurture programs, maintain lead scoring models, and ensure data hygiene processes.

✅ SEO & Digital Marketing: Lead SEO strategy, including keyword research, on-page optimization, and collaborate with the APAC Content Manager on content planning. Analyze website and content performance, and partner with product marketing and content to align campaigns with personas and funnel stages.

✅ Analytics & Optimization: Report on campaign performance, pipeline contribution, and ROI. Use tools like Google Analytics, CRM dashboards, and attribution tools to generate insights to support ongoing channel optimization. Run A/B tests and continuously optimize messaging, targeting, and channel mix.

ASSUMPTION: This role involves a high degree of cross-functional collaboration with sales, content, and product marketing teams to ensure alignment and maximize impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of B2B SaaS marketing experience, with a particular focus on growth and automation

Required Skills:

• Hands-on experience with marketing automation tools (ideally HubSpot and Braze)
• Proven success running paid campaigns (Google Ads, LinkedIn, display, etc.)
• Deep understanding of the full funnel - from lead gen to nurture to customer expansion
• Solid grasp of SEO fundamentals and tools (Ahrefs, SEMrush, Google Search Console)
• Strong analytical mindset - comfortable in spreadsheets, dashboards, and attribution models
• Excellent project management skills and ability to work cross-functionally

Preferred Skills:

• Experience with ABM tools (ideally 6sense)

ASSUMPTION: Candidates with experience in the HR Tech or employee engagement industry may have an advantage, but relevant experience in other B2B SaaS environments will also be considered.

💰 Compensation & Benefits

Salary Range: AUD 150,000 - 165,000 per year

Benefits:

• Flexible, hybrid working arrangement
• Opportunity to work in a fast-growing, global SaaS environment
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home some days

ASSUMPTION: The salary range provided is based on industry standards for similar roles in Sydney, Australia. The benefits package may include health insurance, retirement plans, and other perks common to companies of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Reward Gateway is a global leader in benefits and employee engagement, helping businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Company Size: Reward Gateway has 1,001-5,000 employees globally, with a presence in multiple countries, including Australia, the UK, and the US.

Founded: 2006, with a mission to "Make the World a Better Place to Work" and "Enrich Connections, For Good".

Company Description:

• Guided by their shared missions, Reward Gateway is committed to transforming workplaces and improving people's daily lives.
• The company offers a range of employee benefits, recognition, and well-being solutions to help businesses create engaging work environments.
• Reward Gateway fosters an entrepreneurial spirit, innovation, and respect, with a culture that pushes boundaries and encourages imagination.

Company Specialties:

• Employee engagement solutions
• Employee communications
• Employee benefits
• Employee discounts
• Employee wellbeing
• HR Tech

Company Website: https://www.rewardgateway.com/

ASSUMPTION: Reward Gateway's global presence and focus on employee engagement make it an attractive employer for candidates interested in international career opportunities and making a positive impact on workplaces worldwide.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the AUS Marketing Director.

Reporting Structure: The AUS Digital Marketing Manager will work closely with the AUS Marketing Director, Head of Sales, APAC Content Manager, and other relevant stakeholders across sales, content, and product marketing teams.

Work Arrangement: This is a hybrid role, requiring employees to be present in the Sydney office at least twice a week. The rest of the time, employees have the flexibility to work from home or any other suitable location.

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expansion into other regions or global marketing roles
• Cross-functional career growth opportunities within Reward Gateway's diverse business units

ASSUMPTION: Given Reward Gateway's global presence and focus on employee growth, there are ample opportunities for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Reward Gateway's Sydney office is located in Australia Square Plaza, with a modern, collaborative work environment.

Office Location(s): Sydney, Australia

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant multicultural lifestyle, beautiful beaches, and numerous attractions.
• The city has a subtropical climate, with mild winters and warm summers, making it an enjoyable place to live and work year-round.
• Sydney is a major global hub for business, finance, and technology, providing ample networking and professional development opportunities.

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM, and the option to work from home some days.

ASSUMPTION: Sydney's diverse culture, strong economy, and high quality of life make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Telephone interview with the Senior Talent Acquisition Partner, APAC
• First stage interview with the AUS Marketing Director and Head of Sales
• Take-home presentation task
• Final stage interview with the AUS Marketing Director and APAC Managing Director

Key Assessment Areas:

• Strategic thinking and campaign planning
• Data-driven decision making and analytical skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Reward Gateway's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership, and adaptability
• Research Reward Gateway's mission, values, and company culture to demonstrate your enthusiasm and alignment

ATS Keywords: B2B SaaS marketing, growth, automation, paid campaigns, SEO, analytics, project management, cross-functional collaboration

ASSUMPTION: Reward Gateway's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, global environment.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM)
• Braze (customer engagement platform)
• Google Ads (paid search advertising)
• LinkedIn Ads (paid social advertising)
• SEMrush or Ahrefs (SEO tools)
• Google Analytics (web analytics)
• Attribution tools (e.g., AppsFlyer, Adjust)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial. Reward Gateway provides training and support to help employees develop their skills and expertise.

👔 Cultural Fit Considerations

Company Values:

• Be comfortable. Be you.
• We hire BETTER.
• We are committed to ensuring an inclusive and accessible recruitment process for all candidates.

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and entrepreneurial
• Adaptable and resilient

Self-Assessment Questions:

• How do you embody Reward Gateway's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or strategy?
• How do you approach cross-functional collaboration and stakeholder management in a dynamic, fast-paced environment?

ASSUMPTION: Reward Gateway places a strong emphasis on cultural fit and values-driven behavior, seeking candidates who align with their mission and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic planning with hands-on execution and optimization
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced, global work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position places a greater emphasis on growth and demand generation, with a focus on paid search and ABM strategies.
• In the HR Tech and employee engagement industry, this role requires a strong understanding of B2B marketing and a focus on driving customer acquisition and retention.
• Career progression in this role could lead to senior marketing positions, global marketing roles, or cross-functional opportunities within Reward Gateway's diverse business units.

ASSUMPTION: Candidates with experience in B2B SaaS marketing, particularly in the HR Tech or employee engagement industry, will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a multi-channel growth campaign to drive lead generation and customer acquisition
• Optimizing paid search campaigns to improve ROI and maximize performance
• Collaborating with the APAC Content Manager to create and optimize landing pages and CTAs to improve conversion rates

ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, showcasing the candidate's ability to develop, execute, and optimize marketing campaigns to drive business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Reward Gateway support the professional development and growth of its employees, particularly in marketing roles?
• Can you provide an example of a successful marketing campaign that Reward Gateway has executed, and what made it so effective?
• How does Reward Gateway approach ABM strategies, and what are the key priorities for this role in driving ABM success?
• What are the key performance indicators (KPIs) and metrics used to measure the success of marketing campaigns, and how are these tracked and reported?

ASSUMPTION: Asking these questions demonstrates the candidate's curiosity, strategic thinking, and commitment to driving success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the telephone interview by researching Reward Gateway's mission, values, and company culture
• Complete the take-home presentation task, demonstrating your strategic thinking and campaign planning skills
• Follow up with the Senior Talent Acquisition Partner, APAC, after the final stage interview to express your enthusiasm and reiterate your fit for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.