AVP, Belk Marketing

📌 Core Information

🔹 Job Title: AVP, Belk Marketing

🔹 Company: Synchrony

🔹 Location: Kansas City, Kansas, United States

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives focused on profitable account acquisition
• Driving profitable portfolio growth through strategic marketing
• Partnering with internal and external teams to develop multi-channel solutions
• Managing promotional and credit marketing offers

ASSUMPTION: The role centers on strategic marketing and consumer engagement, leveraging cross-functional collaboration to optimize marketing channels.

📋 Key Responsibilities

✅ Partner with Synchrony, Belk, and agency partners to create in-store, direct, and digital marketing solutions

✅ Manage and communicate loyalty program campaigns

✅ Develop tools and programs for credit acquisition and usage awareness

✅ Create marketing strategies based on industry trends and prior campaign performance

ASSUMPTION: Responsibilities are focused on enhancing customer engagement and facilitating cross-channel marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Minimum of 5 years in marketing or customer analytics within financial services

Required Skills:

• Marketing strategy development
• Project management
• Consumer marketing experience

Preferred Skills:

• MBA or graduate degree
• Experience with CRM and MRM systems

ASSUMPTION: The qualifications emphasize a blend of strategic marketing and analytical skills in a financial context.

💰 Compensation & Benefits

Salary Range: $90,000 - $155,000 per year with the potential for an annual bonus

Benefits:

• Flexible work arrangements
• Opportunities for career advancement
• Comprehensive health and wellness programs

Working Hours: 40 hours per week with options for flex-time

ASSUMPTION: Benefits and compensation are competitive, aimed at attracting experienced professionals in financial services.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - a sector vital for personal and business financial management solutions

Company Size: 10,001+ employees, offering substantial resources and diverse project opportunities

Founded: Not Specified

Company Description:

• Consumer financing for essential and everyday needs
• Partnership with numerous businesses to offer flexible credit options
• Commitment to financial wellness and informed decision-making

Company Specialties:

• Financial services
• Promotional financing
• Online banking

Company Website: https://www.synchrony.com

ASSUMPTION: Synchrony is positioned as a leader in financial services with a focus on innovative consumer finance solutions.

📊 Role Analysis

Career Level: Mid-level management, overseeing strategic marketing initiatives

Reporting Structure: Reports to senior marketing or portfolio management executives

Work Arrangement: Hybrid, with occasional office visits for collaboration and meetings

Growth Opportunities:

• Professional development in consumer marketing
• Cross-functional leadership experience
• Advancement potential within a large financial institution

ASSUMPTION: The role offers dynamic career growth aligned with strategic marketing leadership.

🌍 Location & Work Environment

Office Type: Professional corporate office

Office Location(s): Kansas City, Kansas

Geographic Context:

• Central location with accessibility to major transportation networks
• Thriving economic center with a diverse workforce
• Strong community focus in a collaborative work environment

Work Schedule: Regular office hours with flexibility for remote work arrangements

ASSUMPTION: The work environment is designed to support both collaborative and independent work styles.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• Screening interview with HR
• Technical interview with team leaders

Key Assessment Areas:

• Marketing strategy proficiency
• Analytical and problem-solving skills
• Leadership and team collaboration abilities

Application Tips:

• Highlight experience with multi-channel marketing
• Demonstrate analytical skills with specific examples
• Prepare for discussions on industry trends and innovations

ATS Keywords: Marketing, Analytics, Financial Services, CRM, Consumer Engagement

ASSUMPTION: The process focuses on assessing both strategic insight and hands-on marketing experiences.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) tools
• Marketing Resource Management (MRM) systems
• Digital analytics software

ASSUMPTION: Modern marketing technologies are utilized to enhance campaign effectiveness and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Innovation and customer-centricity
• Collaborative teamwork

Work Style:

• Dynamic and adaptive to change
• Focus on relationship-building and communication
• Value-driven and ethical in marketing practices

Self-Assessment Questions:

• Am I adaptable to a hybrid work model?
• Do I possess a strong analytical mindset?
• Can I effectively collaborate with cross-functional teams?

ASSUMPTION: The company culture fosters an inclusive environment that values innovation and team dynamics.

⚠️ Potential Challenges

• Navigating complex regulatory environments
• Balancing multi-channel marketing strategies
• Continuously innovating in a competitive market
• Ensuring client alignment with marketing objectives

ASSUMPTION: Challenges may arise from the need to align diverse marketing goals with compliance and innovation requirements.

📈 Similar Roles Comparison

• Similar roles may require advanced digital marketing experience
• Other positions might focus more on technical aspects than strategic partnerships
• Comparative roles could offer different innovation scopes in marketing solutions

ASSUMPTION: Unique aspects of this role are the emphasis on comprehensive strategy and leadership within a financial context.

📝 Sample Projects

• Implementation of a cross-channel loyalty program
• Development of a targeted digital marketing campaign
• Execution of a consumer engagement initiative based on industry trends

ASSUMPTION: Projects are designed to harness marketing strategies for effective consumer engagement and portfolio expansion.

❓ Key Questions to Ask During Interview

• What are the key success metrics for this role?
• How does the company balance innovation with compliance?
• Can you describe a typical day in this position?
• How is feedback integrated into strategic marketing decisions?
• What are the future growth prospects for this role?

ASSUMPTION: These questions are aimed at understanding expectations, workplace dynamics, and future opportunities in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to reflect relevant marketing and strategic experience
• Prepare for discussions on multi-channel marketing strategies
• Expect a background check and drug test as part of the process
• Engage with networking opportunities within the company’s Diversity Networks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.