AVP Digital Acquisition

📌 Core Information

🔹 Job Title: AVP Digital Acquisition

🔹 Company: Citi

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working with large and complex data sets to evaluate, recommend, and support business strategies
• Identifying and compiling data sets using various tools to predict, improve, and measure key business outcomes
• Documenting data requirements, collection, processing, cleaning, and performing exploratory data analysis
• Collaborating with cross-functional teams to address business questions with innovative data-driven solutions
• Assessing risk and demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets

ASSUMPTION: This role requires a high level of expertise in data analysis and interpretation, as well as strong communication and interpersonal skills to work effectively with various teams.

📋 Key Responsibilities

✅ Incumbents work with large and complex data sets to evaluate, recommend, and support the implementation of business strategies

✅ Identifies and compiles data sets using a variety of tools (e.g., SQL, Access) to help predict, improve, and measure the success of key business to business outcomes

✅ Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques

✅ Incumbents in this role may often be referred to as Data Scientists

✅ Specialization in marketing, risk, digital, and AML fields possible

✅ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency.

ASSUMPTION: The role involves a significant amount of data manipulation, analysis, and interpretation, as well as strong communication skills to convey findings to non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's/University degree or equivalent experience

Experience: 8-12 years of experience in a quantitative field, preferably in the financial or credit card industry

Required Skills:

• Advanced analytic ability and problem-solving skills to proactively address business questions with innovative data-driven solutions
• Ability to retrieve and manipulate data using tools such as SQL and Access
• Excellent communication and interpersonal skills, with the ability to build partnerships with cross-functional teams
• Organized, detail-oriented, flexible, and adaptive to a matrix work environment
• Willingness to learn and a can-do attitude

Preferred Skills:

• Experience in a specialized analytics role within the financial services industry
• Familiarity with statistical modeling and data visualization techniques
• Knowledge of the banking or financial services industry

ASSUMPTION: While not explicitly stated, a strong background in data analysis and a solid understanding of the financial services industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior-level data analytics role in Bangalore)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts
• Opportunities for professional development and career growth within the organization
• Dynamic and inclusive work environment with a diverse team

Working Hours: Full-time position with standard banking hours (Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level data analytics role in Bangalore. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Citi is a global bank with over 200 years of experience, offering a wide range of financial services to clients worldwide.

Company Size: 10,001+ employees. As a large organization, Citi offers numerous opportunities for career growth and development.

Founded: 1812. Citi has a rich history and a strong reputation in the financial services industry.

Company Description:

• Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
• The company's core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of its clients.
• Citi is committed to privacy and has implemented robust measures to protect the confidentiality and integrity of client information.

Company Specialties:

• Banking
• Commercial Banking
• Investment Banking
• Wealth Management
• Credit Cards
• Capital Markets
• Equity and Fixed Income Research
• Consumer Lending
• Cash Management
• Transaction Services

Company Website: http://www.citigroup.com

ASSUMPTION: Citi's extensive global presence and diverse range of financial services make it an attractive employer for individuals seeking a challenging and rewarding career in the financial services industry.

📊 Role Analysis

Career Level: Senior-level role with significant impact on project size, geography, and overall business objectives.

Reporting Structure: The AVP Digital Acquisition role may report directly to the Head of Digital Acquisition or a similar senior-level position within the organization.

Work Arrangement: On-site, full-time position with standard banking hours and flexibility for project demands.

Growth Opportunities:

• Potential for career progression within the data analytics or digital acquisition functions
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Access to professional development resources and training programs

ASSUMPTION: The AVP Digital Acquisition role offers significant growth potential for the right candidate, with opportunities to develop expertise in data analysis, digital acquisition strategies, and leadership skills.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Standard banking hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for project demands.

ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving abilities
• Cultural fit and alignment with Citi's values

Application Tips:

• Highlight relevant data analysis and problem-solving experiences in your resume
• Prepare for behavioral interview questions that focus on your ability to work with complex data sets and collaborate with cross-functional teams
• Demonstrate your understanding of the financial services industry and Citi's business

ATS Keywords: Data Analysis, SQL, Data Visualization, Risk Assessment, Problem Solving, Team Leadership, Data Cleaning, Exploratory Data Analysis, Communication, Interpersonal Skills, Detail Oriented, Flexible, Adaptive, Innovative Solutions

ASSUMPTION: Citi's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their expertise in data analysis and interpretation, as well as their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• SQL
• Access
• Statistical modeling software (e.g., R, Python)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Microsoft Project, Asana)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects assigned. However, a strong foundation in data analysis and manipulation using tools such as SQL and Access is essential.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Responsible
• Respectful
• Collaborative
• Inclusive

Work Style:

• Data-driven decision-making
• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Strong commitment to ethical conduct and compliance

Self-Assessment Questions:

• Do you have a proven track record of using data to drive business decisions and improve outcomes?
• Are you comfortable working in a dynamic and collaborative team environment, with a focus on continuous learning and improvement?
• Do you have a strong commitment to ethical conduct and compliance, with a focus on safeguarding client information and assets?

ASSUMPTION: Citi's values and work style emphasize a data-driven, collaborative, and inclusive approach to business. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Working with large and complex data sets may require significant time and effort to clean, manipulate, and analyze
• The role may involve tight deadlines and pressure to deliver results quickly
• Citi's global presence and diverse range of financial services may require candidates to adapt to a fast-paced and ever-changing work environment
• Bangalore's competitive job market may present challenges in finding suitable housing and navigating the city

ASSUMPTION: The AVP Digital Acquisition role presents both opportunities and challenges, with a focus on data analysis, collaboration, and adaptability. Candidates should be prepared to navigate a dynamic and fast-paced work environment, with a strong commitment to ethical conduct and compliance.

📈 Similar Roles Comparison

• Compared to other senior-level data analytics roles, the AVP Digital Acquisition position offers a unique focus on digital acquisition strategies and their impact on business outcomes
• Within the financial services industry, Citi's global presence and diverse range of financial services provide a unique opportunity to work on high-impact projects with a global reach
• Career progression in this role may lead to opportunities in data analytics, digital acquisition, or other related functions within the organization

ASSUMPTION: The AVP Digital Acquisition role offers a unique combination of data analysis, digital acquisition strategies, and global impact. Candidates should consider their career goals and interests when comparing this role to other senior-level data analytics positions within the financial services industry.

📝 Sample Projects

• Developing predictive models to identify high-value digital acquisition channels and optimize marketing spend
• Analyzing customer data to segment the market and tailor digital acquisition strategies to specific customer segments
• Evaluating the effectiveness of digital acquisition campaigns and optimizing strategies based on performance data

ASSUMPTION: The AVP Digital Acquisition role offers a wide range of projects focused on data analysis, digital acquisition strategies, and business impact. Candidates should be prepared to work on high-impact projects with a global reach and a strong focus on data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital acquisition function?
• How does this role contribute to the overall business objectives of the organization, and what are the key performance indicators for success?
• What opportunities are there for professional development and career growth within the data analytics or digital acquisition functions?
• How does Citi support work-life balance for employees in this role?
• What are the most challenging aspects of working in a senior-level data analytics role within the financial services industry?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the organization. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Citi careers portal
• Tailor your resume to highlight relevant data analysis and problem-solving experiences, as well as any experience working with complex data sets or digital acquisition strategies
• Prepare a cover letter that demonstrates your understanding of the role, the team, and the organization, and explains how your skills and experience make you a strong fit for the position
• If applicable, prepare examples of your work or a portfolio showcasing your data analysis and visualization skills
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.