📌 Core Information
🔹 Job Title: AVP/Director Retention - Marketing
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading player retention efforts at Junglee Games, a fast-growing tech-first gaming company.
- Maximizing player lifetime value through retention strategies, engagement programs, and lifecycle marketing initiatives.
- Collaborating cross-functionally with product and customer experience teams to align retention initiatives with broader company goals.
- Driving innovative and creative retention strategies that differentiate Junglee Games in the gaming industry.
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and continuous innovation.
📋 Key Responsibilities
✅ Proven experience (7+ years) in retention, customer lifecycle marketing, or CRM within gaming, tech, or a consumer-driven digital industry.
✅ Develop and implement data-driven retention strategies to improve player engagement, reduce churn, and maximize LTV.
✅ Leverage player data, behavioral analytics, and segmentation to create personalized retention campaigns and refine engagement strategies.
✅ Lead end-to-end lifecycle marketing initiatives, including onboarding, engagement, reactivation, and win-back campaigns.
✅ Work with product and content teams to enhance in-game features, offers, and content to drive continuous engagement.
✅ Develop initiatives to build strong player communities, enhance loyalty, and create deep brand connections.
✅ Oversee the planning, execution, and optimization of multi-channel retention campaigns across email, push notifications, in-game messaging, and social platforms.
✅ Partner with Product and Customer Experience teams to align retention initiatives with broader company goals.
✅ Drive innovative and creative retention strategies that differentiate Junglee Games in the gaming industry.
ASSUMPTION: This role requires strong analytical skills, expertise in player segmentation, cohort analysis, and personalization techniques to drive targeted engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7+ years in retention, customer lifecycle marketing, or CRM within gaming, tech, or a consumer-driven digital industry
Required Skills:
- Strong analytical skills to interpret complex player data, A/B test results, and performance metrics
- Expertise in player segmentation, cohort analysis, and personalization techniques
- Experience managing multi-channel marketing campaigns across email, push, SMS, and in-game messaging
- Deep understanding of player psychology, behavioral triggers, and gamification techniques
- Strong stakeholder management and cross-functional collaboration skills
- High resilience, influential skills, strategic mindset, and creativity
- Experience with marketing automation platforms, CRM tools, and analytics dashboards (a plus)
Preferred Skills:
- Fluency in Hindi and English
- Experience working in a fast-paced, dynamic gaming environment
ASSUMPTION: Candidates with experience in the gaming industry or a strong understanding of player behavior will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for a role of this level and location)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:30 AM - 6:30 PM IST, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2012 (as Junglee Games, now part of Flutter International)
Company Description:
- Junglee Games is a leader in the online skill gaming space with over 140 million users
- Part of the Flutter Entertainment Group, Junglee Games offers notable games like Howzat, Junglee Rummy, and Junglee Poker
- The company values innovation, data science, cutting-edge tech, and a values-driven culture
Company Specialties:
- Online gaming
- Skill-based games
- Gaming technology
Company Website: careers.flutterinternational.com
ASSUMPTION: As a large, international organization, Flutter International offers a wide range of opportunities and benefits for employees.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of retention specialists
Work Arrangement: On-site with flexibility for remote work
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a diverse and dynamic gaming environment with global reach
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Junglee Gurgaon
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Junglee Gurgaon is a bustling commercial hub with numerous amenities and entertainment options
- The office is located near major transportation links, making it easily accessible
- The region offers a mix of traditional Indian culture and modern urban lifestyle
Work Schedule: Standard working hours with flexibility for remote work
ASSUMPTION: The Junglee Gurgaon office provides a vibrant and engaging work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and creativity
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in retention, customer lifecycle marketing, or CRM within the gaming or tech industry
- Demonstrate a strong understanding of player psychology, behavioral triggers, and gamification techniques
- Showcase your ability to analyze complex data and drive targeted engagement campaigns
- Prepare examples of successful retention strategies you've implemented in previous roles
ATS Keywords: Retention, Customer Lifecycle Marketing, CRM, Data Analysis, Lifecycle Marketing, Player Segmentation, Cohort Analysis, Gamification, Stakeholder Management, Marketing Automation, Analytics
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's analytical skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM tools (e.g., Salesforce, Zoho CRM)
- Analytics dashboards (e.g., Google Analytics, Tableau)
- Email marketing tools (e.g., Mailchimp, SendGrid)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and data-driven
- Fast-paced and dynamic
- Focused on continuous innovation and improvement
Self-Assessment Questions:
- How do you prioritize customers and use data-driven decisions to drive impactful outcomes?
- How do you embrace ownership and collaborate effectively with cross-functional teams?
- How do you foster open dialogue, mutual growth, and a fearless yet responsible work ethic?
ASSUMPTION: Candidates who demonstrate a strong alignment with Junglee Games' company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a high-volume workload and tight deadlines
- Adapting to a fast-paced, dynamic gaming environment
- Collaborating effectively with cross-functional teams and stakeholders
- Developing and implementing innovative retention strategies in a competitive market
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, effective communication, and a creative approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Customer Retention Manager or Lifecycle Marketing Manager in other gaming or tech companies
- However, the specific focus on the gaming industry and player psychology sets it apart
- Career progression may involve moving into a leadership role within the marketing department or exploring other opportunities within the broader gaming industry
ASSUMPTION: While this role shares similarities with other retention-focused positions, the unique context of the gaming industry and player behavior requires a specific skill set and understanding.
📝 Sample Projects
- Developing and implementing a targeted retention campaign for high-value players
- Analyzing player data to identify trends and optimize engagement strategies
- Collaborating with product and content teams to enhance in-game features and offers
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Junglee Games?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic like within the marketing department?
- How does Junglee Games foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and its context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.flutterinternational.com
- Tailor your resume and cover letter to highlight your relevant experience in retention, customer lifecycle marketing, or CRM within the gaming or tech industry
- Prepare examples of successful retention strategies you've implemented in previous roles
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
