📌 Core Information
🔹 Job Title: AVP, Marketing
🔹 Company: First American Equipment Finance
🔹 Location: Rochester, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing push communications strategies targeting C-suite executives of middle market companies
- Creating and maintaining the company's unique brand and thought leadership content
- Collaborating with sales leadership to achieve team goals and develop go-to-market strategies
- Managing relationships with external association leaders and internal stakeholders
- Working in a highly empowered team environment that rewards innovation, hard work, and excellence
ASSUMPTION: This role requires a high degree of responsibility and authority, with broad latitude for creative control and strategy development.
📋 Key Responsibilities
✅ Lead push communications strategy targeting C-suite executives of middle market companies
✅ Develop and maintain the company's unique brand and thought leadership content
✅ Collaborate with sales leadership to achieve team goals and develop go-to-market strategies
✅ Manage relationships with external association leaders and internal stakeholders
✅ Reinforce the value of marketing and inspire the sales team to adopt marketing campaigns and outputs
✅ Reinforce outcomes using data to support individual goals and team vision
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor’s degree preferred, or equivalent combination of education, training, and experience
Experience: At least 3 years of marketing experience
Required Skills:
- Strong attention to detail and content writing/copyediting skills
- Ability to independently set strategy and execute on ideas
- Ability to manage and grow relationships with external association leaders
- Ability to work collaboratively with a sales team and build group consensus
- Confident speaking/presentation skills
- Ability to reinforce the value of marketing and inspire the sales team to adopt marketing campaigns
Preferred Skills:
- Experience with InDesign, Salesforce, event management, and B2B marketing
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year
Benefits:
- 401(k) match
- Free on-site gym
- Paid parental leave
- Subsidized childcare
- Flexible hybrid schedule
Working Hours: Full-time (40 hours per week), with a flexible hybrid schedule allowing for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles with similar experience levels in the Rochester, NY area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically equipment finance
Company Size: 201-500 employees, with a highly empowered team environment that values excellence and innovation
Founded: 1994, with headquarters in Victor, New York
Company Description:
- First American Equipment Finance is a wholly-owned subsidiary of City National Bank, an RBC Company
- Ranked among the largest equipment finance companies in the United States
- Provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country
- Recognized as a top workplace in New York, the US, and for millennials by various organizations
Company Specialties:
- Leasing
- Equipment finance
- Commercial lending
- Purchasing cards
- Commercial finance
- Financing
- Technology financing
- Vendor financing
Company Website: www.faef.com
ASSUMPTION: First American Equipment Finance is a well-established company with a strong reputation in the financial services industry, offering a competitive benefits package and a positive work environment.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the sales leadership of the vertical team and works collaboratively with internal stakeholders
Work Arrangement: Hybrid, with a flexible schedule allowing for remote work
Growth Opportunities:
- Potential to advance to a more senior marketing role within the company
- Opportunities to gain experience in various aspects of marketing, including strategy, content creation, and campaign execution
- Chance to work with a diverse range of internal and external stakeholders, expanding professional networks
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a dynamic and innovative work environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a state-of-the-art headquarters in Victor, New York
Office Location(s): 211 High Point Dr, Victor, New York 14564, US
Geographic Context:
- Rochester, New York, is located in the Finger Lakes region of the state
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Rochester has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with a flexible hybrid schedule allowing for remote work
ASSUMPTION: The Rochester, NY area offers a high quality of life, with affordable housing, a strong job market, and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the sales leadership team
- Final interview with the company's executive leadership team
Key Assessment Areas:
- Marketing strategy and campaign development
- Content creation and copyediting skills
- Collaboration and communication abilities
- Problem-solving and critical thinking skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your content writing and campaign development work to showcase during the interview
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, content writing, copyediting, relationship management, collaboration, presentation skills, data analysis, B2B marketing, InDesign, Salesforce, event management
ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- InDesign
- Salesforce
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Event management software (e.g., Cvent, Eventbrite)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Camaraderie
- Action orientation
- Empowerment
Work Style:
- Collaborative
- Dynamic
- Innovative
- Results-driven
- Empowered
Self-Assessment Questions:
- Do you thrive in a highly empowered team environment that rewards innovation and excellence?
- Are you comfortable working collaboratively with a sales team and building group consensus?
- Do you have a can-do attitude and enjoy working in an environment that values action orientation?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.
⚠️ Potential Challenges
- Managing relationships with external association leaders and internal stakeholders may require strong communication and diplomatic skills
- Developing and executing strategic campaigns may involve tight deadlines and high-pressure situations
- Working in a highly empowered team environment may require adaptability and a willingness to take on new challenges
- The Rochester, NY area may experience harsh winter weather conditions, which could impact commuting and work arrangements
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position, but with a greater emphasis on strategy development and collaboration with sales leadership
- In the financial services industry, marketing roles often require a strong understanding of the target audience and the ability to develop tailored campaigns
- Career paths for marketing professionals in this industry may include advancement to senior marketing roles, or transition to other areas of the business, such as sales or product management
ASSUMPTION: Applicants should research similar roles in the industry to gain a better understanding of the market and potential career paths.
📝 Sample Projects
- Developing a push communications strategy targeting C-suite executives of middle market companies
- Creating thought leadership content, such as blog posts, whitepapers, or webinars, to establish the company's unique brand
- Executing strategic campaigns, such as email marketing, social media, or event management, to drive business growth
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to develop and execute effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the overall strategy?
- How does the sales leadership team collaborate with marketing to achieve team goals and develop go-to-market strategies?
- What is the company's culture like, and how does this role contribute to maintaining a highly empowered team environment?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy lifestyle?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your content writing and campaign development work to showcase during the interview
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
