📌 Core Information
🔹 Job Title: AVP, Marketing/Product Marketing (Go-to-Market)
🔹 Company: LPL Financial
🔹 Location: San Diego, California, United States
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) strategies and product launches for LPL Business Solutions (LBS) products
- Collaborating with cross-functional teams to create product marketing guides and integrate launches into marketing experiences
- Managing multiple products and adapting to a changing business environment
- Proven track record of driving measurable results through marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Lead the development and execution of go-to-market plans and product launches for LBS products
✅ Create guides that articulate product value to enable marketing team members and support sales enablement
✅ Define, test, and execute campaign elements for launches across internal and external channels and partners
✅ Collaborate with channel partners to integrate product launches into marketing experiences
✅ Produce a product marketing roadmap that identifies and tracks in-market activity per product
✅ Work closely with the Vice President of Advisor Growth Marketing to create growth journeys and integrate across marketing experiences
ASSUMPTION: This role involves managing multiple projects simultaneously and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of product marketing experience with a successful track record of developing and executing GTM strategies and product launch campaigns that drive measurable results
Required Skills:
- Proven experience in product marketing strategy, research, writing, and brand development
- Experience executing campaigns, measuring, and analyzing campaign performance
- Excellent verbal and written communication skills, including marketing/creative, editing, and proofing
- Strong collaboration and project management skills, including managing time-sensitive, complex projects with cross-functional teams
Preferred Skills:
- Financial services industry experience
ASSUMPTION: Candidates with experience in subscription services or managing GTM for small business clients may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $103,463 - $172,438/year
Benefits:
- 401K matching
- Health benefits
- Employee stock options
- Paid time off
- Volunteer time off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer, serving independent financial advisors and financial institutions.
Company Size: 5,001-10,000 employees. LPL Financial offers a large organization with extensive resources and opportunities for growth.
Founded: 1989. LPL Financial has a long history in the financial services industry and has established itself as a trusted provider of financial advice and services.
Company Description:
- LPL Financial is committed to taking care of its advisors so they can take care of their clients
- The company offers an integrated platform of cutting-edge technology, brokerage, and investment advisor services
- LPL Financial supports workplace equality, community focus, and offers competitive benefits and total rewards packages
Company Specialties:
- Independent Broker/Dealer
- Institution Services
- RIA
- Independent Advisors
- Custom Clearing Services
Company Website: LPL Financial
ASSUMPTION: LPL Financial's large size and extensive resources may provide applicants with more opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the management level, requiring strategic thinking, leadership, and the ability to manage multiple projects simultaneously.
Reporting Structure: The Assistant Vice President will report directly to the Vice President of Advisor Growth Marketing and collaborate with cross-functional teams, including product marketing, digital, content strategy, creative, agencies, and sales.
Work Arrangement: This is an on-site position, with the primary office location in San Diego, California. However, the role may require occasional travel to other LPL Financial offices or client locations.
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to gain experience in a large, established financial services company with a strong brand and reputation
ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the company's needs, and the overall business environment.
🌍 Location & Work Environment
Office Type: LPL Financial's San Diego office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 4707 Executive Drive, San Diego, CA 92121-1968, US
Geographic Context:
- San Diego is a large, coastal city in Southern California with a diverse population and a thriving economy
- The city offers a range of housing options, cultural attractions, and outdoor recreation opportunities
- San Diego has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on the candidate's role and responsibilities.
ASSUMPTION: The work environment and schedule may be subject to change based on business needs, company policies, and the candidate's specific role and responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members
- Background check and reference checks
Key Assessment Areas:
- Product marketing expertise and experience
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Be prepared to discuss your experience with go-to-market strategies, product launches, and campaign execution
- Research LPL Financial and be ready to explain why you are a good fit for the company and this role
ATS Keywords: Product Marketing, Go-to-Market, Campaign Execution, Marketing Strategy, Product Launch, Financial Services
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's HR policies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Act with integrity
- Collaborate and win together
- Innovate and adapt
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful go-to-market strategies and product launches?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong communication and presentation skills, with the ability to articulate complex ideas clearly and concisely?
ASSUMPTION: LPL Financial values candidates who are proactive, results-driven, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Managing multiple products and projects simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Occasional travel may be required, which could disrupt personal or family schedules
ASSUMPTION: The potential challenges of this role may vary depending on the candidate's personal circumstances and preferences.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Director of Product Marketing, but with a focus on go-to-market strategies and product launches for LPL Business Solutions products
- Unlike other product marketing roles, this position requires experience in the financial services industry and managing GTM for subscription services to small business clients
- Career path comparison: This role may lead to advancement opportunities within the marketing department or other areas of the organization, depending on the candidate's performance and the company's needs
ASSUMPTION: The specific details of this role may vary depending on the company's organizational structure and the candidate's unique qualifications and experiences.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new LPL Business Solutions product, including audience research, messaging, positioning, and personas
- Collaborating with cross-functional teams to create a product marketing roadmap and integrate product launches into marketing experiences
- Analyzing campaign performance data and optimizing go-to-market strategies to improve results
ASSUMPTION: The specific projects assigned to the candidate may vary depending on the company's needs and the candidate's unique qualifications and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market strategy for an LPL Business Solutions product, and how this role would contribute to its development and execution?
- How does this role collaborate with other marketing teams, such as digital, content strategy, and creative, to ensure consistent and effective product launches?
- What are the key performance indicators (KPIs) used to measure the success of go-to-market strategies and product launches, and how would this role be responsible for tracking and optimizing them?
- How does LPL Financial support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the department or other areas of the organization?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's unique qualifications and experiences, as well as the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on go-to-market strategies, product launches, and campaign execution
- Prepare for your interview by researching LPL Financial and being ready to discuss your fit for the company and this role
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
