AVP-Programmatic Media

📌 Core Information

🔹 Job Title: AVP-Programmatic Media

🔹 Company: Z1 Tech

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Technology, Information, and Internet

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading programmatic media buying initiatives across premium DSPs and key platforms.
• Driving scalable, ROI-driven performance marketing.
• Managing and mentoring a high-performing team of media buyers, analysts, and campaign managers.
• Collaborating with internal teams to align paid media strategies with growth objectives.

ASSUMPTION: This role likely involves strategic leadership requiring intimate knowledge of digital and programmatic advertising, emphasizing high-level decision-making and inter-departmental collaboration.

📋 Key Responsibilities

✅ Lead programmatic media strategy and execution across multiple DSPs/SSPs including DV360, The Trade Desk, and Xandr.

✅ Manage large-scale media budgets ensuring ROI-driven optimizations.

✅ Build and scale a high-performing media team.

✅ Develop and implement efficient media buying processes and automation tools.

✅ Collaborate with internal teams to align media strategies with objectives.

✅ Leverage advanced audience segmentation and bidding strategies.

✅ Stay updated with industry trends and negotiate with platforms for the best rates and premium inventory.

✅ Build robust reporting frameworks for tracking performance and efficiency.

ASSUMPTION: Involves high-level negotiation and operational oversight, requiring a deep understanding of digital advertising ecosystems and market dynamics.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in digital media buying, with at least 5 years in programmatic advertising.

Required Skills:

• Expertise in major DSPs (DV360, The Trade Desk, Xandr).
• Strong analytical and data-driven mindset.
• Strong leadership and cross-functional collaboration skills.

Preferred Skills:

• Agency, ad network, or performance marketing background.
• Experience managing high-budget media spends across diverse industries.

ASSUMPTION: The focus on programmatic expertise and leadership implies the need for advanced technical skills and experience in similar domains.

💰 Compensation & Benefits

Salary Range: Not specified; industry benchmarks can be referenced for high-level roles.

Benefits:

• Comprehensive healthcare coverage
• Training and development opportunities
• Performance-based bonuses

Working Hours: 40 hours per week, likely standard business hours.

ASSUMPTION: Compensation likely aligns with industry standards for senior leadership roles in programmatic media buying.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet; part of a fast-evolving sector.

Company Size: 51-200 employees, allowing for potential direct influence in strategy and company culture.

Founded: 2014, indicating a relatively young company.

Company Description:

• Innovative technology solutions provider.
• Specializes in digital content consumption.
• Operates with a global reach.

Company Specialties:

• Future-proof business solutions
• Digital advertising innovations
• Global media streaming services

Company Website: https://z1tech.com

ASSUMPTION: Z1 Tech is positioned as a leading-edge company, ideal for individuals seeking to innovate within a digital ecosystem.

📊 Role Analysis

Career Level: Senior executive level, focusing on strategic direction and team leadership.

Reporting Structure: Likely reports to senior executives or C-level management given the AVP title.

Work Arrangement: On-site, fostering closer team collaboration and strategic oversight.

Growth Opportunities:

• Opportunity to make significant strategic impacts.
• Potential to lead and scale influential media initiatives.
• Access to cutting-edge technology and tools.

ASSUMPTION: Growth will be tied to performance in implementing robust media strategies and achieving measurable business results.

🌍 Location & Work Environment

Office Type: Corporate office environment.

Office Location(s): 271, Phase 4, Udyog Vihar, Sector 18, Gurugram, Haryana 122022, IN

Geographic Context:

• Proximity to tech and business hubs.
• Access to a skilled workforce and market opportunities.
• A robust infrastructure supporting corporate operations.

Work Schedule: Likely follows a standard business week; flexibility details are not specified.

ASSUMPTION: An on-site role likely emphasizes collaboration and real-time decision-making in a dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Resume screening for relevant experience and skills.
• Initial HR interview to discuss role expectations and company fit.
• Technical interview to assess experience with media strategies and tools.

Key Assessment Areas:

• Strategic thinking and leadership competencies
• Technical expertise in programmatic advertising
• Collaboration and negotiation skills

Application Tips:

• Highlight leadership experience in your resume.
• Showcase specific examples of successful media initiatives.
• Demonstrate adaptability to industry trends.

ATS Keywords: Programmatic Advertising, Media Buying, Leadership, Analytical Skills

ASSUMPTION: The recruitment process likely mirrors industry standards for senior roles, with a focus on validating strategic fit and technical prowess.

🛠️ Tools & Technologies

• DV360
• The Trade Desk
• Xandr

ASSUMPTION: Proficiency with these DSPs is crucial for managing high-budget campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven
• Results-oriented
• Collaboration-focused

Work Style:

• Proactive leadership and visionary thinking
• Strong communication and interdisciplinary engagement
• Agility in adapting to and leading changes

Self-Assessment Questions:

• Do I excel in leading large, strategic media buying projects?
• Can I mentor and scale a dynamic team effectively?
• Am I comfortable with high-level negotiations and planning?

ASSUMPTION: The company culture likely emphasizes agility, innovation, and results, essential for thriving in this role.

⚠️ Potential Challenges

• Balancing high-budget management with ROI expectations.
• Maintaining cutting-edge media strategies amidst rapidly evolving technology trends.
• Navigating platform negotiations to secure premium inventory efficiently.
• Managing cross-functional alignment with business growth objectives.

ASSUMPTION: Given the strategic nature, a significant challenge will involve integrating comprehensive media strategies that align with both short-term and long-term business goals.

📈 Similar Roles Comparison

• Higher focus on team management compared to media directors.
• Requires a balance of technical and strategic proficiency.
• Offers greater influence over company-wide media messaging strategies.

ASSUMPTION: Given the AVP title, the role is similar to senior management positions that combine technical expertise with strategic oversight.

📝 Sample Projects

• Developing a unified programmatic strategy across multi-channel platforms.
• Implementing an advanced ROI measurement system for media spends.
• Scaling a high-performing programmatic media team.

ASSUMPTION: Sample projects would likely include initiatives that demonstrate leadership in media innovation, efficiency, and market impact.

❓ Key Questions to Ask During Interview

• How does the team currently measure success in programmatic campaigns?
• What are the company’s growth objectives related to programmatic media?
• What technologies and tools are prioritized for media operations?
• How often do team members collaborate with other departments?
• What are the expected short-term and long-term goals for this role?

ASSUMPTION: Effective questions will focus on understanding the strategic goals, tools, and collaborative processes that define success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in programmatic advertising.
• Prepare a portfolio of past successful campaigns if applicable.
• Try to align your application with the company’s strategic media objectives.
• Be ready to discuss your vision for media strategy during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.