AVP-Programmatic Media

📌 Core Information

🔹 Job Title: AVP-Programmatic Media

🔹 Company: Z1 Tech

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading programmatic media buying initiatives across premium DSPs
• Driving scalable, ROI-driven performance marketing
• Managing and mentoring a high-performing media team
• Implementing best-in-class media buying processes and tools

ASSUMPTION: This role requires the ability to integrate strategic vision with operational excellence to drive media performance. The job involves not just leadership but also active participation in overseeing execution.

📋 Key Responsibilities

✅ Lead programmatic media strategy and execution across major digital platforms such as DV360, The Trade Desk, Xandr

✅ Manage large-scale media budgets ensuring maximized ROI

✅ Build and mentor a team comprising media buyers, analysts, and campaign managers

✅ Develop efficient processes and workflows for media buying and implementation

✅ Coordinate with cross-functional teams to align media strategies with business objectives

✅ Utilize audience segmentation and bidding strategies to enhance campaign performance

✅ Stay updated with industry trends and negotiate for premium media inventory

✅ Develop and maintain comprehensive reporting dashboards

ASSUMPTION: It is assumed that most processes and strategies are already in place, but innovation and improvement are expected from the new hire to maintain competitive edge.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Business, or related fields is likely beneficial

Experience: 10+ years in digital media buying, with at least 5 years specializing in programmatic advertising

Required Skills:

• Proficiency in digital media platforms like DV360, The Trade Desk, Xandr
• Strong analytical skills and a data-driven mindset
• Exceptional negotiation and communication skills

Preferred Skills:

• Background in agency, ad network, or performance marketing
• Leadership and mentorship experience in high-performing teams

ASSUMPTION: While specific educational qualifications are not detailed, expertise in digital media and programmatic advertising is critical to the role.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation aligned with industry standards can be expected

Benefits:

• Health and wellness benefits
• Career development opportunities
• Inclusive and dynamic work environment

Working Hours: Standard 40-hour workweek, with possible variations based on project needs

ASSUMPTION: Benefits are industry-standard and supportive of career growth, though specific details might vary and should be verified with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees, suggesting a mid-sized but highly innovative environment

Founded: 2014

Company Description:

• Pioneers in digital content innovation
• Focus on empowering businesses with future-proof solutions
• Products stream significant digital content to a wide audience

Company Specialties: Future-oriented media and advertising innovations

Company Website: https://z1tech.com

ASSUMPTION: The company's emphasis is on advancing technology and media, thus valuing continuous improvement and innovation.

📊 Role Analysis

Career Level: Senior management role, requiring strategic oversight and hands-on involvement

Reporting Structure: Likely reports directly to top-level executives

Work Arrangement: On-site to facilitate close collaboration with teams

Growth Opportunities:

• Potential to influence company strategy
• Opportunities for professional development and leadership
• Exposure to cutting-edge media technologies

ASSUMPTION: The role is integral to business growth and could provide considerable influence over strategic decisions.

🌍 Location & Work Environment

Office Type: Likely a modern office environment equipped for creative and tech-driven tasks

Office Location(s): Primarily based in Gurugram, Haryana

Geographic Context:

• Located in a booming tech and business hub
• Access to a wide range of amenities
• Strategic position for media and tech collaboration

Work Schedule: Likely follows a standard business week

ASSUMPTION: Based on location and company industry, the job environment would be dynamic and conducive to tech-driven innovation.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• One or more rounds of technical interviews
• Leadership and strategic vision assessment

Key Assessment Areas:

• Programmatic media proficiency
• Leadership and team management skills
• Strategic thinking and ROI optimization

Application Tips:

• Highlight experience with programmatic platforms
• Demonstrate strategic handling of large media budgets
• Showcase leadership experience and team-building track record

ATS Keywords: Programmatic Advertising, Media Buying, DSPs, Leadership, Analytical Skills

ASSUMPTION: The assessment will focus heavily on technical expertise and strategic acumen, considering the role's seniority and impact.

🛠️ Tools & Technologies

• DV360
• The Trade Desk
• Xandr
• Data analytics and reporting tools

ASSUMPTION: Familiarity with industry-standard programmatic buying platforms is crucial, with additional tools likely being part of the company's proprietary tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Diversity and inclusion
• Collaboration and teamwork

Work Style:

• Open to feedback and continuous learning
• Proactive and self-motivated
• Driven by results and efficiency

Self-Assessment Questions:

• Am I prepared to lead a dynamic media team?
• How do I handle large-scale budget management?
• Can I balance strategic oversight with hands-on involvement?

ASSUMPTION: Z1 Tech likely values a progressive and inclusive culture, encouraging forward-thinking and innovation in media solutions.

⚠️ Potential Challenges

• Managing large and complex media budgets
• Staying abreast of rapid industry changes
• Balancing strategic and operational demands
• Integrating new technologies into existing workflows

ASSUMPTION: The challenges involve mastering both high-level strategy and practical execution, reflecting the role's critical importance to the company.

📈 Similar Roles Comparison

• VP of Marketing: Broader focus, less emphasis on hands-on media buying
• Programmatic Media Director: More execution-focused, lower managerial scope
• Head of Digital Marketing: Comprehensive, includes SEO and social, not programmatic specific

ASSUMPTION: The AVP role uniquely combines strategic leadership with deep engagement in programmatic execution.

📝 Sample Projects

• Developing a multi-channel programmatic campaign strategy
• Implementing automated bidding strategies for media buying
• Building a cross-device audience targeting system

ASSUMPTION: Anticipated projects will significantly leverage tools for innovation in programmatic media and performance marketing.

❓ Key Questions to Ask During Interview

• How does the company support continuous learning and technology advancement?
• What are the primary performance indicators for success in this role?
• How does the company integrate diversity and inclusion within team operations?
• What are the expectations for strategic innovations in media planning?
• Can you describe the typical career progression from this role?

ASSUMPTION: Questions should align with strategic leadership, media trends, and company culture fostering innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Z1 Tech careers page
• Ensure your resume highlights relevant programmatic media experience
• Prepare a cover letter emphasizing strategic and leadership achievements
• Be ready to discuss past projects and their impacts
• Follow company updates for potential interview insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.