B&W Affiliate Marketing Manager

📌 Core Information

🔹 Job Title: B&W Affiliate Marketing Manager

🔹 Company: Unilever

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with local terms)

🚀 Job Overview

Key aspects of this role include:

• Driving growth in dCommerce for total B&W Vietnam through Digitally Influenced Purchases
• Managing affiliate and live selling models, content creation, and deployment
• Optimizing content and media performance across consumer journey-driven strategy
• Collaborating with cross-functional teams to deliver monthly GMV targets and thematic campaigns

ASSUMPTION: This role requires a strong understanding of digital commerce, affiliate marketing, and live selling strategies to drive growth and meet targets.

📋 Key Responsibilities

✅ Act as content champion to send requirements about dCom content to brand lead for creation and deployment

✅ Fully manage affiliate and live selling models, from searching and managing MCNs to content execution and delivery

✅ Create and control calendar for LSA, VSA, PSA, and all shopping events to deliver target ambition

✅ Co-work with media performance PIC to ensure live optimization for content adjustment and budget management

✅ Co-work with CBD and CSP to create and deploy thematic campaigns for Mega, SBD, Brand Day

✅ Take charge of full e2e tiktokshop model

ASSUMPTION: This role involves a high level of collaboration and stakeholder management to ensure smooth content creation, deployment, and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in dCom content leadership in any category/industry

Required Skills:

• Hands-on experience in affiliate marketing, dealing with MCNs, and KOLs/KOCs for GMV creation and deployment
• Experience in media performance review and optimization
• Strong influencing, project management, and stakeholder management skills
• Fluency in Vietnamese (mandatory)

Preferred Skills:

• Background from commercial team of Pureplay Skills
• Experience with dCom performance & optimization with budget management skill

ASSUMPTION: Proficiency in the Vietnamese language is crucial for this role due to its mandatory requirement for local terms.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Ho Chi Minh City, Vietnam: VND 1,200,000,000 - VND 1,800,000,000 per year

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic work environment with a global leader in consumer goods

Working Hours: Full-time, with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Ho Chi Minh City, Vietnam.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically in the Beauty & Personal Care category

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment

Founded: 1872, with a rich history and strong brand portfolio

Company Description:

• Unilever is a global leader in consumer goods, with a portfolio of over 400 brands ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products
• The company is committed to sustainability and promoting business as a force for good, with a purpose-led approach to business
• Unilever offers a supportive and inclusive work environment, with opportunities for professional growth and development

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Brand Lead and collaborates with cross-functional teams, including Content, Media Performance, CBD, and CSP

Work Arrangement: Full-time, on-site role with local terms, requiring mandatory Vietnamese language proficiency

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and campaigns
• Chance to gain experience in a global consumer goods company and learn from industry experts

ASSUMPTION: This role offers numerous growth opportunities for the right candidate, with a chance to make a significant impact on the company's digital commerce strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative work environment with on-site and remote work options

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling city with a rich cultural heritage and a thriving business environment
• The city offers numerous opportunities for personal and professional growth, with a diverse range of industries and companies
• Ho Chi Minh City is a hub for consumer goods and retail, with a strong focus on digital commerce and innovation

Work Schedule: Full-time, with flexible working hours and remote work options available

ASSUMPTION: Ho Chi Minh City's dynamic business environment and cultural richness provide an ideal setting for this role, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Digital commerce and affiliate marketing expertise
• Content creation and management skills
• Media performance optimization and budget management
• Stakeholder management and collaboration
• Language proficiency in Vietnamese

Application Tips:

• Highlight relevant experience and achievements in digital commerce and affiliate marketing
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills

ATS Keywords: Affiliate Marketing, Digital Commerce, Content Management, Media Performance, Budget Management, Project Management, Stakeholder Management, Influencing Skills, Live Selling, Campaign Creation, Optimization, MCN Management, KOL Management, Event Management, Data Analysis, Performance Review

ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital commerce and affiliate marketing expertise.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Media performance and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Responsibility
• Entrepreneurship
• Open Innovation
• Performance
• Trust

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Focused on delivering results and driving growth
• Committed to sustainability and promoting business as a force for good

Self-Assessment Questions:

• Do you share Unilever's commitment to sustainability and promoting business as a force for good?
• Are you comfortable working in a dynamic, collaborative environment with a global team?
• Do you have strong problem-solving, communication, and stakeholder management skills?

ASSUMPTION: Unilever values diversity, inclusion, and collaboration, seeking candidates who align with their mission and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring smooth content creation, deployment, and optimization
• Keeping up with the fast-paced nature of digital commerce and affiliate marketing
• Adapting to a dynamic work environment with a global team
• Meeting monthly GMV targets and delivering high-impact campaigns

ASSUMPTION: This role presents numerous challenges and opportunities for growth, with a focus on driving digital commerce success for B&W Vietnam.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth in dCommerce for B&W Vietnam through affiliate marketing and live selling strategies
• Similar roles in the industry may focus on different categories, brands, or regions, but share a common goal of driving digital commerce success
• Career progression in this role may involve taking on more responsibilities, advancing within the marketing department, or exploring opportunities in related fields

ASSUMPTION: This role offers a unique opportunity to drive digital commerce growth for B&W Vietnam, with numerous growth and development opportunities for the right candidate.

📝 Sample Projects

• Managing a high-impact affiliate marketing campaign to drive GMV growth for a key brand
• Optimizing media performance and budget allocation for a live selling event to maximize ROI
• Collaborating with cross-functional teams to create and deploy a thematic campaign for a major event or promotion

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, with a focus on driving digital commerce success for B&W Vietnam.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to the overall digital commerce strategy for B&W Vietnam?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Unilever support the professional growth and development of its employees in this role?
• What are the key challenges and opportunities facing the digital commerce team in the coming year?

ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as provide insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
• Research Unilever's mission, values, and culture to demonstrate your fit for the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.