📌 Core Information
🔹 Job Title: B&W PH Influencer Lead
🔹 Company: Unilever
🔹 Location: Taguig City, Taguig, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading influencer marketing strategy and brand plans
- Managing critical 1:1 endorsement relationships with key influencers
- Overseeing campaign execution and ensuring deliverables are met on time and within budget
- Collaborating with influencers, agencies, and other stakeholders
- Analyzing campaign performance metrics and generating actionable insights
ASSUMPTION: This role requires a strategic mindset, strong relationship management skills, and a deep understanding of the influencer marketing landscape within the beauty industry.
📋 Key Responsibilities
✅ Lead influencer marketing strategy, brand plans, and agency management
✅ Cultivate and manage critical 1:1 endorsement relationships with key influencers
✅ Oversee campaign execution, tracking progress, and ensuring deliverables are met on time and within budget
✅ Collaborate closely with chosen influencer marketing agency, providing strategic direction, overseeing campaign execution, and ensuring alignment with brand objectives
✅ Track campaign performance metrics, analyze data to measure ROI, and generate actionable insights to optimize future influencer collaborations
✅ Ensure feedback loop with global marketing organizations to drive replicable successes and learning loop
✅ Passionate about social and influence industries with an eye to test new strategies, ways of working, and content formats
✅ Manage and brief an influencer agency
✅ Understand local market landscape and work closely with PR to navigate effectively
✅ Leverage knowledge of diverse beauty needs and react to the cultural landscape
ASSUMPION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder relationship management. It requires a strong understanding of the influencer marketing ecosystem and the ability to adapt to a dynamic industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry
Required Skills:
- Proven experience in influencer marketing, campaign management, and relationship building
- Strong communication, negotiation, and presentation skills
- Analytical mindset with a data-driven approach to decision-making
- Familiarity with influencer marketing platforms, analytics tools, and CRM systems
- Understanding of paid media models and how to drive engaged reach at scale
- Ability to collaborate with other demand squad members to choreograph earned, owned, and paid content to drive impact
Preferred Skills:
- Experience collaborating with and overseeing external influencer marketing agencies
- Familiarity with negotiating influencer contracts, usage rights, and campaign deliverables
- Proficiency in using data analysis tools to track campaign performance and generate actionable insights
ASSUMPTION: Candidates should have a proven track record in influencer marketing, with a strong understanding of the beauty industry and the ability to build and maintain strong relationships with key influencers.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - 2,500,000 per year (industry standard for mid-senior level roles in the Philippines)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts on Unilever products
- Flexible working arrangements
- Learning and development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for mid-senior level roles in the influencer marketing field in the Philippines. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty & Wellbeing
Company Size: 10,001+ employees (global presence with a large local workforce in the Philippines)
Founded: 1872 (with a significant presence in the Philippines since the 1930s)
Company Description:
- Unilever is a multinational consumer goods company that produces and distributes a wide range of products, including beauty and personal care brands like Dove, Axe, and Sunsilk
- The company is committed to sustainability, with a goal to achieve net-zero emissions by 2039 and to achieve a positive impact on society and the environment
- Unilever has a strong presence in the Philippines, with a diverse portfolio of brands and a significant local workforce
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: www.unilever.com
ASSUMPTION: Unilever is a well-established multinational company with a strong presence in the Philippines, offering a diverse range of career opportunities and a commitment to sustainability and positive impact.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director or a similar senior marketing leader within the organization
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential career progression within the marketing department or into other functional areas within the organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization with a strong presence in the Philippines.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with collaborative workspaces and amenities
Office Location(s): Bonifacio Stopover Corporate Center, 26th Street, BGC, Taguig City, Philippines
Geographic Context:
- The office is located in the Bonifacio Global City (BGC) district of Taguig, a bustling commercial and residential area with numerous dining, entertainment, and shopping options
- The location offers easy access to public transportation, including the BGC Bus Station and nearby MRT stations
- The area is known for its vibrant nightlife, upscale dining, and high-end retail options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break
ASSUMPTION: The office location offers a dynamic work environment with easy access to amenities and public transportation, fostering a productive and enjoyable work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal
- Phone or video screening with the HR department
- Behavioral and situational interviews with the hiring manager and/or other team members
- Final round interviews, which may include case studies or presentations
- Background and reference checks
Key Assessment Areas:
- In-depth knowledge of the influencer marketing landscape and trends
- Proven experience in campaign management and stakeholder relationship management
- Strong communication, negotiation, and presentation skills
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Unilever's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the influencer marketing landscape and trends in the beauty industry
- Showcase your ability to manage relationships and collaborate effectively with stakeholders
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
ATS Keywords: Influencer Marketing, Campaign Management, Relationship Building, Agency Management, Contract Negotiation, Data Analysis, Strategic Thinking, Trend Awareness, Passion for Beauty, Communication Skills, Analytical Mindset, Budget Management, Performance Measurement, Creative Eye, Negotiation, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's industry knowledge, relevant experience, and cultural fit.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Analytics tools (e.g., Google Analytics, SocialBlade, HypeAuditor)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose is to make sustainable living commonplace
- We Lead the way towards a sustainable future
- Our Performance drives our continued success
- We Respect each other and our stakeholders
- We Responsibility ensures we create a positive impact
Work Style:
- Collaborative and inclusive work environment
- Focus on innovation, big and small, to make our business win and grow
- Encouraging curiosity, challenging ideas, and disrupting processes
- Promoting diversity, equity, and inclusion
Self-Assessment Questions:
- How do your personal values align with Unilever's company values?
- Can you provide an example of a time when you successfully managed a complex influencer relationship or campaign?
- How do you stay up-to-date with the latest trends and best practices in the influencer marketing landscape?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Unilever's values and provide concrete examples of their experience and skills in the influencer marketing field.
⚠️ Potential Challenges
- Managing a diverse roster of influencers with varying needs, expectations, and availability
- Navigating the dynamic influencer marketing landscape and adapting to emerging trends and platforms
- Balancing the need for authenticity and creativity with brand guidelines and campaign objectives
- Ensuring compliance with advertising regulations, usage rights, and fair compensation for influencers
- Managing budget constraints and maximizing campaign reach and impact within available resources
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to adapt and thrive in a dynamic and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the beauty industry and the requirement for a deep understanding of the local influencer marketing landscape
- Industry-specific context: The beauty industry is highly competitive and fast-paced, with a strong emphasis on innovation and staying ahead of trends
- Career path comparison: This role offers opportunities for professional growth and development within a large, multinational organization with a strong presence in the Philippines
ASSUMPTION: Candidates should be prepared to discuss how their experience and skills make them a strong fit for this role and how they plan to contribute to the company's success in the beauty industry.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch, including event planning, influencer selection, and campaign execution
- Managing a long-term influencer partnership for a well-established brand, focusing on maintaining authenticity, relevance, and high-quality content
- Collaborating with an influencer marketing agency to optimize campaign performance, negotiate better terms, and ensure alignment with brand objectives
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements and the impact they made on campaign performance and brand awareness.
❓ Key Questions to Ask During Interview
- Can you describe the influencer marketing landscape in the Philippines and how you stay up-to-date with trends and best practices?
- How do you approach building and maintaining strong relationships with key influencers in the beauty industry?
- Can you provide an example of a time when you had to adapt to a significant change in the influencer marketing landscape or a campaign's direction?
- How do you ensure brand safety and compliance with advertising regulations when working with influencers?
- Can you discuss your experience with budget management and maximizing campaign reach and impact within available resources?
ASSUMPTION: Candidates should be prepared to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
- Research the company and the beauty industry to demonstrate your understanding of the market and trends
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
