📌 Core Information
🔹 Job Title: B2B & B2C, Marketing Manager
🔹 Company: AccorCorpo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, Paris, Dubai, Bangkok candidates considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies to enhance Accor One Living's (A1L) position as an industry leader in mixed-use branded residences.
- Managing B2C marketing efforts, including PR strategy and social media management, to target resident owners and UHNW individuals.
- Collaborating with internal teams and external agencies to build awareness, engage stakeholders, and drive growth for A1L.
- Leading strategic initiatives, managing multiple projects, and ensuring clear communication with various stakeholders.
ASSUMPTION: This role requires a strong background in real estate marketing and PR, with a digital-first mindset and proven ability to lead strategic initiatives.
📋 Key Responsibilities
✅ Developing and executing B2B marketing strategies to support and enhance A1L's position as an industry leader and first-choice mixed-use operator.
✅ Collaborating with development team's marketing leaders to build awareness and profile of A1L on internal channels and the Masterclass platform.
✅ Leading generation and relationship management/nurturing through targeted campaigns and content to attract and engage new developer partners and key stakeholders.
✅ Positioning A1L leaders within the industry via owned channels and earned media to establish thought leadership.
✅ Enhancing content for presentations, including case studies, white papers, and other materials.
✅ Planning and executing A1L's participation in high-touch events, industry conferences, and private showcases for key partners.
✅ Managing and maintaining key presentations, including pitch deck, industry presentations, and kick-off meeting materials.
✅ Extending the scope of corporate and brand agencies to position residential offerings and active projects through PR strategy.
✅ Managing social media content calendar and aligning with corporate and brand peers for regular A1L/residential content and posts on LinkedIn and Instagram.
✅ Collaborating with brand org's marketing and digital teams to build campaigns targeting resident owners and UHNW individuals, as well as dedicated ALL homeowners campaigns.
ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and strong communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 5-10 years of experience in real estate marketing and PR, with a focus on B2B and B2C marketing.
Required Skills:
- Proven ability to lead strategic initiatives and manage multiple projects.
- Experience in real estate marketing and PR, including social media management, content management, and digital marketing.
- Strong communication skills and the ability to prioritize and manage multiple projects with multiple stakeholders.
- Strategic planning and a digital-first mindset.
Preferred Skills:
- Events and partnerships management experience.
- PR management experience (agency or in-house).
ASSUMPTION: Candidates with a strong background in real estate marketing and PR, along with a digital-first mindset and proven ability to lead strategic initiatives, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a marketing manager role in Paris with 5-10 years of experience)
Benefits:
- Exclusive benefits specific to the sector and beyond.
- Strong recognition for daily commitment.
Working Hours: Full-time (40 hours per week), with flexibility for remote work in London, Paris, Dubai, or Bangkok.
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in Paris with 5-10 years of experience. Actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on mixed-use branded residences and real estate development.
Company Size: 10,001+ employees (Accor Group), with a global presence in 110 countries and over 5,600 hotels.
Founded: 1967 (Accor Group), with Accor One Living (A1L) being a more recent initiative focused on branded residences.
Company Description:
- AccorCorpo is a part of the Accor Group, a global leader in the hospitality industry with over 5,600 hotels and 10,000 restaurants across 110 countries.
- The Accor Group is committed to responsible hospitality, gathering more than 45 brands under its umbrella, including Fairmont, Raffles, Sofitel, Delano, and SLS.
- Accor One Living (A1L) is an industry-first mixed-use platform focused on the development and operation of branded residences, supporting real estate investors in unlocking value in mixed-use developments anchored by hotels and resorts.
Company Specialties:
- Accommodation and lodging
- Spas and wellness centers
- Conference venues and event planning
- Food and beverage services
- Real estate development and mixed-use projects
Company Website: Fairmont Hotels & Resorts
ASSUMPTION: AccorCorpo operates as a part of the Accor Group, focusing on real estate development and mixed-use projects through Accor One Living (A1L).
📊 Role Analysis
Career Level: Mid-level to senior marketing manager role, with the opportunity for growth within the Accor Group.
Reporting Structure: Reports directly to the Global Vice President, Brand Advisory Services, Accor One Living.
Work Arrangement: Full-time, on-site position in Paris, with flexibility for remote work in London, Paris, Dubai, or Bangkok for qualified candidates.
Growth Opportunities:
- Potential career progression within the Accor Group, including opportunities in other brands, regions, or functions.
- Expanding skills and expertise in real estate marketing, branded residences, and mixed-use developments.
- Gaining experience working with a global hospitality leader and its diverse portfolio of brands.
ASSUMPTION: This role offers growth opportunities within the Accor Group, allowing candidates to expand their skills and expertise in real estate marketing and hospitality.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with a focus on employee well-being and engagement.
Office Location(s): Paris, Île-de-France, France (with flexibility for remote work in London, Paris, Dubai, or Bangkok).
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and a thriving business ecosystem.
- AccorCorpo's office is centrally located, offering easy access to public transportation and amenities.
- The company encourages a work-life balance, with flexible hours and remote work options for qualified candidates.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work in London, Paris, Dubai, or Bangkok.
ASSUMPTION: The work environment at AccorCorpo is collaborative and engaging, with a focus on employee well-being and growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and/or team members
- Final interview with the Global Vice President, Brand Advisory Services, Accor One Living
- Background check and offer extension
Key Assessment Areas:
- Real estate marketing and PR experience
- Strategic planning and initiative leadership
- Communication skills and stakeholder management
- Digital marketing and social media management experience
- Cultural fit and alignment with Accor Group values
Application Tips:
- Tailor your resume and cover letter to highlight your real estate marketing and PR experience, as well as your strategic planning and leadership skills.
- Prepare examples of your past initiatives, campaigns, and achievements to discuss during the interview.
- Research Accor Group and Accor One Living to demonstrate your understanding of the company and its mission.
ATS Keywords: Real Estate Marketing, PR Management, Social Media Management, Content Management, Digital Marketing, Strategic Planning, Clear Communication, Project Management, B2B Marketing, B2C Marketing, Hospitality Industry, Mixed-Use Developments, Branded Residences
ASSUMPTION: The application process for AccorCorpo is thorough and competitive, with a focus on assessing candidates' real estate marketing and PR experience, strategic planning skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design and presentation software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals, with a focus on project management, design, and social media management.
👔 Cultural Fit Considerations
Company Values:
- Responsible Hospitality
- Innovation and Challenging the Status Quo
- Collaboration and Empowerment
- Integrity and Respect
- Excellence and Quality
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Customer-centric and committed to exceptional experiences
Self-Assessment Questions:
- Do you align with Accor Group's commitment to responsible hospitality and sustainable practices?
- Are you comfortable working in a collaborative, team-oriented environment, with a focus on execution and results?
- Do you thrive in a dynamic, adaptable work environment, and are you responsive to change?
- Are you committed to delivering exceptional experiences for customers, colleagues, and the planet?
ASSUMPTION: AccorCorpo values candidates who align with their commitment to responsible hospitality, collaboration, and exceptional experiences.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and prioritization.
- Working in a global organization may present cultural and time zone differences that require adaptability and effective communication.
- Balancing B2B and B2C marketing responsibilities may necessitate strategic prioritization and resource allocation.
- Keeping up with industry trends and best practices in real estate marketing and PR may require continuous learning and development.
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, strategic prioritization, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to traditional hospitality marketing roles, this position focuses more on real estate development and mixed-use projects, requiring a unique blend of marketing and PR skills.
- Industry-specific context: The real estate industry is dynamic and competitive, with a strong focus on innovation and thought leadership.
- Career path comparison: This role offers growth opportunities within the Accor Group, with potential career progression in real estate marketing, branded residences, and mixed-use developments.
ASSUMPTION: This role is unique in its focus on real estate development and mixed-use projects, requiring a specific blend of marketing and PR skills and offering growth opportunities within the Accor Group.
📝 Sample Projects
- Developing and executing a targeted B2B marketing campaign to attract new developer partners and key stakeholders for Accor One Living.
- Managing A1L's participation in high-touch events, industry conferences, and private showcases for key partners, including logistics, presentation materials, and follow-up activities.
- Collaborating with brand org's marketing and digital teams to build campaigns targeting resident owners and UHNW individuals, including content creation, social media management, and email marketing.
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the B2B & B2C, Marketing Manager role at AccorCorpo.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Accor One Living, and how this role fits into the broader organizational context?
- How does AccorCorpo support the growth and development of its employees, particularly in relation to this role and the broader Accor Group?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does AccorCorpo approach collaboration and communication with external agencies and partners, particularly in relation to PR and marketing efforts?
- What are the most rewarding aspects of working at AccorCorpo, and what challenges might I face in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorCorpo job listing
- Tailor your resume and cover letter to highlight your real estate marketing and PR experience, as well as your strategic planning and leadership skills.
- Prepare examples of your past initiatives, campaigns, and achievements to discuss during the interview.
- Research Accor Group and Accor One Living to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
