📌 Core Information
🔹 Job Title: B2B & B2C, Marketing Manager
🔹 Company: AccorCorpo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with consideration for candidates in London, Paris, Dubai, Bangkok)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies to enhance Accor One Living's position as an industry leader.
- Managing B2C marketing efforts, including PR strategy and social media management.
- Collaborating with internal teams and external partners to build awareness and engage stakeholders.
- Creating and maintaining high-quality content for various channels and platforms.
- Planning and executing events and conferences to showcase Accor One Living's offerings.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Developing and executing B2B marketing strategies to support and enhance Accor One Living's position as an industry leader and first choice mixed-use operator.
✅ Collaborating with Development team's marketing leaders to build awareness and profile of Accor One Living on internal channels, Masterclass platform.
✅ Leading generation and relationship management/nurturing through targeted campaigns and content to attract and engage new developer partners and key stakeholders.
✅ Positioning Accor One Living leaders within the industry via owned channels and earned media.
✅ Enhancing content for presentations, including Case Studies, White papers, etc.
✅ Planning and executing Accor One Living's participation in high-touch (internal & external) events, industry conferences, and private showcases for key partners.
✅ Managing and maintaining key presentations, including pitch deck, industry presentations, and kick-off meeting materials.
✅ Extending the scope of corporate and brand agencies to position residential offerings and active projects.
✅ Managing content calendar and aligning with Corporate and Brand peers for regular Accor One Living/Residential content and posts (LinkedIn & IG).
✅ Collaborating with Brand Org's Mkt & Digital teams to build campaigns to target resident owners and UHNW and dedicated Accor One Living homeowners campaigns.
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to adapt content and messaging for different audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience in real estate marketing & PR, social media management, events & partnerships management, content management/creation, digital marketing/media management, and strategic planning.
Required Skills:
- Proven ability to lead strategic initiatives.
- PR management (agency or in-house).
- Clear communicator.
- Ability to prioritize and manage multiple projects with multiple stakeholders.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the real estate or hospitality industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in the hospitality industry in Paris)
Benefits:
- Competitive employee benefits package.
- Exclusive benefits specific to the sector and beyond.
- Strong recognition for daily commitment.
Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for event attendance and stakeholder communication.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees (global hospitality leader with an unmatched brand portfolio, including Fairmont, Raffles, Sofitel, Delano, SLS, etc.)
Founded: Accor was founded in 1967 and has since grown into a global hospitality leader with a presence in over 110 countries.
Company Description:
- Accor is a global hospitality leader with an unmatched brand portfolio, offering unique experiences in more than 4,900 hotels, resorts, and residences across 110 countries.
- The company operates in 110 countries with 280,000 rooms and employs 440,000 people worldwide.
- Accor's portfolio includes luxury brands such as Raffles, Fairmont, Sofitel, and Pullman, as well as midscale and economy brands like Mercure, Novotel, and ibis.
Company Specialties:
- Accommodation and lodging.
- Spas and wellness facilities.
- Conference venues and event spaces.
- Food & Beverage and restaurants.
Company Website: https://www.accor.com/
ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to grow within the organization.
Reporting Structure: The role reports directly to the Global Vice President, Brand Advisory Services, Accor One Living.
Work Arrangement: On-site, with consideration for candidates in London, Paris, Dubai, and Bangkok.
Growth Opportunities:
- Potential to work on high-profile projects and events within the global hospitality industry.
- Opportunities to collaborate with diverse teams and stakeholders across the organization.
- Possibility to develop expertise in both B2B and B2C marketing strategies within the hospitality sector.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and global industry, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity.
Office Location(s): Paris, Île-de-France, France (with consideration for candidates in London, Paris, Dubai, and Bangkok)
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and a thriving business environment.
- The Île-de-France region is home to numerous international corporations and offers excellent opportunities for professional growth and development.
- Accor's global presence provides opportunities for international travel and collaboration with colleagues from diverse cultural backgrounds.
Work Schedule: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for event attendance and stakeholder communication.
ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities, with the added benefit of Accor's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or relevant team members.
- Final interview with the Global Vice President, Brand Advisory Services, Accor One Living.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cultural fit and alignment with Accor's values.
- Technical skills in marketing, PR, and digital media management.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Accor's brand portfolio and understand their unique selling points to demonstrate your enthusiasm for the company and its offerings.
ATS Keywords: Real Estate Marketing, PR Management, Social Media Management, Events Management, Content Management, Digital Marketing, Strategic Planning, Clear Communication, Hospitality Industry, B2B Marketing, B2C Marketing
ASSUMPTION: Accor's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Social media management platforms (e.g., Hootsuite, Buffer).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Recognizing and valuing the individuality and diversity of our colleagues and guests.
- Integrity: Acting with honesty and fairness in all aspects of our work.
- Commitment: Being passionate about what we do and striving for excellence in all our endeavors.
Work Style:
- Collaborative and team-oriented, with a focus on collective success.
- Dynamic and fast-paced, with a focus on innovation and continuous improvement.
- Results-driven, with a strong emphasis on achieving objectives and delivering results.
Self-Assessment Questions:
- Do you align with Accor's core values of respect, integrity, and commitment?
- Are you comfortable working in a dynamic, fast-paced environment with a focus on innovation and continuous improvement?
- Do you thrive in a collaborative, team-oriented work environment with a focus on collective success?
ASSUMPTION: Accor's culture emphasizes respect, integrity, and commitment, with a focus on collective success and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
- Working in a global organization may involve collaborating with colleagues from diverse cultural backgrounds, requiring cultural sensitivity and adaptability.
- The dynamic and fast-paced nature of the hospitality industry may present challenges in maintaining work-life balance.
- Competition for talent within the hospitality industry may make it challenging to attract and retain top talent.
ASSUMPTION: These challenges can be mitigated through strong organizational skills, cultural sensitivity, adaptability, and a focus on work-life balance.
📈 Similar Roles Comparison
- This role is unique in its focus on both B2B and B2C marketing strategies within the hospitality industry.
- Compared to other marketing roles in the hospitality industry, this position offers a broader scope of responsibilities and the opportunity to work on high-profile projects and events.
- Career progression in this role may lead to opportunities in global marketing or leadership positions within the hospitality industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in both B2B and B2C marketing strategies within the hospitality industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted B2B marketing campaign to attract and engage new developer partners and key stakeholders.
- Creating and managing a social media content calendar to build awareness and engagement for Accor One Living's residential offerings.
- Planning and executing a high-profile industry conference or private showcase event to showcase Accor One Living's offerings to key partners.
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic nature of the role, requiring strong communication, project management, and stakeholder engagement skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Accor One Living and the global hospitality industry?
- What opportunities are there for professional growth and development within the organization?
- How does Accor support work-life balance for its employees?
- What are the key challenges facing the hospitality industry, and how does Accor One Living differentiate itself in the market?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, as well as your strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Accor's brand portfolio and understand their unique selling points to demonstrate your enthusiasm for the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
