📌 Core Information
🔹 Job Title: B2B & B2C, Marketing Manager
🔹 Company: AccorCorpo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, Paris, Dubai, Bangkok considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies to enhance Accor One Living's (A1L) position as an industry leader in mixed-use developments.
- Managing B2C marketing efforts, including PR strategy and social media management, to promote A1L's residential offerings and active projects.
- Collaborating with internal teams and external stakeholders to build awareness, engage partners, and drive growth for A1L.
- Leading strategic initiatives, managing multiple projects, and ensuring effective communication across various channels.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proven experience in real estate marketing and PR to succeed.
📋 Key Responsibilities
✅ Developing and executing B2B marketing strategies to support and enhance A1L's position as an industry leader and first-choice mixed-use operator.
✅ Collaborating with development team's marketing leaders to build awareness and profile of A1L on internal channels and the Masterclass platform.
✅ Leading generation and relationship management/nurturing through targeted campaigns and content to attract and engage new developer partners and key stakeholders.
✅ Establishing thought leadership by positioning A1L leaders within the industry via owned channels and earned media.
✅ Enhancing content for presentations, including case studies, white papers, and other materials.
✅ Planning and executing A1L's participation in high-touch events, industry conferences, and private showcases for key partners.
✅ Managing and maintaining key presentations, including pitch decks, industry presentations, and kick-off meeting materials.
✅ Developing a PR strategy to extend the scope of corporate and brand agencies to position residential offerings and active projects.
✅ Managing social media content calendars and aligning with corporate and brand peers for regular A1L/residential content and posts (LinkedIn & IG).
✅ Collaborating with brand org's Mkt & Digital teams to build campaigns targeting resident owners, UHNW, and dedicated ALL homeowners.
ASSUMPTION: The role involves a mix of strategic planning, project management, and stakeholder engagement, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (5-10 years) in real estate marketing and PR, with a focus on B2B and B2C marketing.
Required Skills:
- Proven ability to lead strategic initiatives and manage multiple projects.
- Experience in real estate marketing & PR.
- Social media management.
- Events & partnerships management (a plus).
- PR management (agency or in-house).
- Content management/creation.
- Digital marketing/media management.
- Digital-first mindset.
- Strategic planning.
- Clear communication skills.
- Ability to prioritize and manage multiple projects with multiple stakeholders.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in the hospitality industry and/or multiple language proficiency may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Marketing Manager role in Paris, France)
Benefits:
- Exclusive benefits specific to the sector and beyond.
- Strong recognition for daily commitment.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorCorpo operates in the hospitality industry, focusing on mixed-use developments and branded residences through its Accor One Living platform.
Company Size: AccorCorpo is a large organization with over 10,000 employees worldwide.
Founded: AccorCorpo was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorCorpo is a global hospitality leader with an unmatched brand portfolio, including Fairmont, Raffles, Sofitel, Delano, and SLS, among others.
- The company offers a wide range of services, from luxury hotels and resorts to budget-friendly accommodations, and is known for its exceptional customer experiences and commitment to sustainability.
- AccorCorpo is dedicated to providing employees with a caring environment, growth opportunities, and strong recognition for their daily commitment.
Company Specialties:
- Accommodation and lodging.
- Spa and conference venues.
- Hotels and resorts.
- Food & beverage and restaurants.
Company Website: https://www.accor.com/
ASSUMPTION: AccorCorpo's extensive brand portfolio and global presence offer applicants a unique opportunity to work in various hospitality segments and gain diverse experience.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring proven experience in real estate marketing and PR.
Reporting Structure: The Marketing Manager reports directly to the SVP, Accor One Living, Global Mixed-Use Development.
Work Arrangement: This is an on-site role, with the primary location in Paris, France. However, candidates in London, Paris, Dubai, and Bangkok will be considered.
Growth Opportunities:
- Progression within the Accor One Living platform or other AccorCorpo brands and departments.
- Expanding responsibilities and leadership opportunities as AccorCorpo continues to grow and diversify its offerings.
- Potential international assignments, given the company's global presence.
ASSUMPTION: AccorCorpo's extensive brand portfolio and global presence provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: AccorCorpo's Paris office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): AccorCorpo's Paris office is located in the 16th arrondissement, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Paris is a vibrant, multicultural city known for its rich history, art, fashion, gastronomy, and iconic landmarks.
- The 16th arrondissement is a bustling district with a mix of residential and commercial areas, offering a dynamic work environment.
- Paris is well-connected by public transportation, making it easy to commute from various neighborhoods.
Work Schedule: The work schedule is primarily Monday to Friday, with standard business hours. However, the role may require occasional flexibility to accommodate events, meetings, or project deadlines.
ASSUMPTION: The Paris office offers a modern, collaborative work environment that encourages creativity and productivity, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth interviews with hiring managers and/or team members to discuss the role, responsibilities, and company culture.
- Final interviews or assessments, depending on the role and candidate pool.
Key Assessment Areas:
- Strategic thinking and planning.
- Communication and presentation skills.
li>Real estate marketing and PR experience.
- Cultural fit and alignment with AccorCorpo's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of AccorCorpo's brand and the Accor One Living platform.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
ATS Keywords: Real Estate Marketing, PR Management, Social Media Management, Events Management, Content Management, Digital Marketing, Strategic Planning, Clear Communication, Hospitality Industry, Mixed-Use Developments, Branded Residences
ASSUMPTION: AccorCorpo's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on real estate marketing and PR experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Social media management platforms (e.g., Hootsuite, Buffer).
- Project management tools (e.g., Asana, Trello).
- Design and presentation software (e.g., Adobe Creative Suite, Canva).
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and PR industries, with a focus on project management, design, and communication.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and inclusion, fostering a culture of openness and collaboration.
- Integrity: Acting with honesty and transparency in all aspects of the business.
- Commitment: Demonstrating a strong work ethic and dedication to achieving excellence.
Work Style:
- Collaborative: Encouraging teamwork and cross-functional collaboration.
- Dynamic: Embracing change and continuous improvement.
- Customer-focused: Prioritizing customer needs and exceeding expectations.
Self-Assessment Questions:
- Do you have experience in real estate marketing and PR, with a focus on B2B and B2C marketing?
- Are you comfortable working in a dynamic, collaborative environment and managing multiple projects simultaneously?
- Do you share AccorCorpo's commitment to excellence, integrity, and respect?
ASSUMPTION: AccorCorpo values diversity, inclusion, and collaboration, seeking candidates who align with these principles and demonstrate a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- The role requires managing multiple projects and stakeholders, which can be challenging and time-consuming.
- AccorCorpo's global presence may involve working with diverse teams and navigating cultural differences.
- The role may require occasional travel to attend industry events, conferences, or client meetings.
- Paris' competitive job market and high cost of living may present challenges for some candidates.
ASSUMPTION: While this role offers exciting opportunities and a dynamic work environment, candidates should be prepared to manage multiple projects, navigate cultural differences, and adapt to the city's competitive job market and cost of living.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the hospitality industry, this role places a greater emphasis on real estate marketing and PR experience.
- AccorCorpo's global presence and extensive brand portfolio offer unique opportunities for career growth and development not typically found in smaller hospitality organizations.
- This role requires a strong understanding of both B2B and B2C marketing strategies, unlike some hospitality marketing roles that focus primarily on consumer-facing campaigns.
ASSUMPTION: Candidates with experience in real estate marketing and PR, as well as a strong understanding of both B2B and B2C marketing strategies, will be well-suited to this role and the unique opportunities it offers within AccorCorpo.
📝 Sample Projects
- Developing and executing a targeted B2B marketing campaign to attract new developer partners and key stakeholders for Accor One Living.
- Managing A1L's social media presence and creating engaging content to promote residential offerings and active projects to UHNW and dedicated ALL homeowners.
- Planning and executing A1L's participation in high-touch events, industry conferences, and private showcases for key partners, ensuring consistent branding and messaging across all touchpoints.
ASSUMPTION: These sample projects demonstrate the strategic, project management, and stakeholder engagement skills required for success in this role, with a focus on real estate marketing and PR.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Accor One Living and how this role fits into the broader organization?
- How does AccorCorpo support the professional development and growth of its marketing managers?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does AccorCorpo approach work-life balance, and what resources are available to support employees' well-being?
- What are the most significant challenges facing Accor One Living, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into AccorCorpo's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorCorpo job posting.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your real estate marketing and PR background, strategic thinking, and project management abilities.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned to demonstrate your qualifications during the interview process.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
