📌 Core Information
🔹 Job Title: B2B Brand Marketing Manager
🔹 Company: FAAC Technologies
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Yes, 100% remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic content plans to support B2B marketing goals
- Creating and maintaining marketing assets, including product datasheets, vertical market content, sales enablement tools, and customer-facing presentations
- Collaborating with cross-functional teams to ensure effective messaging and campaign execution
- Analyzing and optimizing marketing performance using data-driven insights
- Serving as the primary marketing liaison for product and sales leaders
ASSUMPTION: This role requires a strong understanding of solution marketing within a technical or industrial setting, as well as experience working closely with product and sales teams in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Develop, implement, and manage a strategic content plan to support HUB's B2B marketing goals
✅ Create and maintain marketing assets, including product datasheets, vertical market content, sales enablement tools, and customer-facing presentations
✅ Translate complex hardware/software capabilities into compelling content for target audiences
✅ Support go-to-market efforts for new product features, software releases, and solution updates
✅ Lead creation of campaign content tailored to various stages of the sales funnel, across key verticals such as airports, municipalities, and commercial real estate
✅ Collaborate with the Head of Marketing on distribution and promotion strategies across digital, email, events, and partner channels
✅ Serve as the primary marketing liaison for the HUB product and sales leaders
✅ Work closely with product management to align messaging with feature roadmap and customer value
✅ Coordinate with sales and customer support to identify content gaps and produce timely, targeted materials
✅ Track and analyze the performance of marketing content and campaigns
✅ Use data-driven insights to optimize messaging, content formats, and delivery methods
✅ Ensure consistency and clarity in how the HUB brand is represented across all materials
✅ Champion the HUB brand positioning throughout all marketing touchpoints
ASSUMPTION: This role may require occasional travel for industry events and conferences.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
Experience: 5+ years of experience in B2B marketing, ideally with exposure to hardware/software systems. Strong understanding of solution marketing within a technical or industrial setting. Experience working closely with product and sales teams in a fast-paced, collaborative environment.
Required Skills:
- Excellent written and verbal communication skills
- Proficiency in content development, messaging, and campaign planning
- Strong project management and organizational skills
- Ability to distill complex information into clear, engaging content for specific audiences
- Familiarity with digital marketing tools and CRM systems (HubSpot experience a plus)
- Self-starter with a bias toward action and continuous improvement
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the access control or parking industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level B2B marketing role in the Dallas area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time, remote work with a flexible schedule. Core hours are 10:00 AM - 3:00 PM CST.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FAAC Technologies operates in the machinery manufacturing industry, specializing in access automation, parking solutions, and magnetic access control systems.
Company Size: FAAC Technologies has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 1965 in Italy and established its French subsidiary in 1981.
Company Description:
- FAAC Technologies offers a range of products and solutions, including automatic gates, barriers, and access control systems for vehicles and pedestrians.
- The company's HUB division focuses on parking management solutions, including access control, payment systems, and guidance systems.
- FAAC Technologies is committed to innovation, quality, and customer satisfaction, with a strong focus on research and development.
Company Specialties:
- Automatisme
- Contrôle d'accès véhicule
- Contrôle d'accès piéton
- Barrières
- Portes piétonnes
- Bornes escamotables
- Solutions de paiement parking
- Formations produits
- Motorisation volets battants
- Moteurs tubulaires
Company Website: faac.fr
ASSUMPTION: FAAC Technologies is a well-established company with a strong global presence, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The B2B Brand Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, sales, and customer support.
Work Arrangement: This role is 100% remote, with flexible work hours and a focus on results and performance.
Growth Opportunities:
- Expanding the role's scope to include additional product lines or regions
- Taking on mentorship responsibilities for junior marketing team members
- Contributing to the development of FAAC Technologies' marketing strategy and roadmap
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): N/A
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving job market.
- The city offers a range of cultural, recreational, and entertainment options, as well as a reasonable cost of living compared to other major US cities.
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, remote work with a flexible schedule. Core hours are 10:00 AM - 3:00 PM CST.
ASSUMPTION: The remote work arrangement may require occasional overlap with European working hours for collaboration with international teams.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss the role's responsibilities and requirements in more detail
- Skills assessment or case study to evaluate the candidate's marketing and project management skills
- Final interview with key stakeholders to discuss the candidate's fit within the team and organization
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Project management and organizational skills
- Technical knowledge of marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your marketing campaigns, content development, and project management achievements
- Demonstrate your understanding of the access control and parking industries, as well as FAAC Technologies' products and services
ATS Keywords: B2B marketing, content development, campaign planning, project management, communication skills, digital marketing tools, CRM systems, solution marketing, collaboration, data analysis, brand stewardship, sales enablement, performance optimization, technical writing, organizational skills, self-starter
ASSUMPTION: The application process may take up to four weeks, depending on the number of qualified candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketo or other marketing automation tools (if applicable)
ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Confidence
- Innovation
- Ambition
Work Style:
- Collaborative and cross-functional teamwork
- Results-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with FAAC Technologies' company values, and how have you demonstrated these values in your previous roles?
- How do you approach working with cross-functional teams, and what strategies have you used to ensure effective collaboration and communication?
- How do you stay organized and manage your time effectively when working remotely, and what tools or techniques do you use to maintain productivity?
ASSUMPTION: FAAC Technologies values candidates who are proactive, innovative, and committed to driving results in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational and time management skills
- Working with complex hardware/software capabilities and translating them into clear, engaging content for target audiences
- Occasional travel for industry events and conferences, which may disrupt the candidate's regular work schedule
- Adapting to a remote work environment, which may require additional self-motivation and discipline
ASSUMPTION: These challenges can be overcome with strong communication, project management, and time management skills, as well as a proactive and adaptable approach to work.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of solution marketing within a technical or industrial setting
- While the role is focused on B2B marketing, the candidate should have experience working with both B2B and B2C audiences, as FAAC Technologies' products and services cater to both markets
- This role offers opportunities for career growth and development within the marketing department and the broader organization, with a focus on strategic thinking and tactical execution
ASSUMPTION: Candidates with experience in similar roles within the access control or parking industries may have an advantage in this position.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch, including blog posts, whitepapers, case studies, and webinars
- Creating and maintaining a library of marketing assets, including product datasheets, vertical market content, sales enablement tools, and customer-facing presentations, to support the sales team's efforts
- Conducting a competitive analysis of the access control and parking industries, and using the findings to inform marketing strategies and tactics
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be an exhaustive list of the candidate's duties and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does FAAC Technologies approach collaboration and communication between marketing, product, and sales teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FAAC Technologies support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote environment, and how does FAAC Technologies support its remote employees?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company, and to demonstrate the candidate's interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your marketing campaigns, content development, and project management achievements
- Prepare a portfolio or examples of your work, if applicable, to demonstrate your marketing and communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
