B2B Campaign Manager

📌 Core Information

🔹 Job Title: B2B Campaign Manager

🔹 Company: Lucidya

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing integrated marketing campaigns across the GCC region
• Collaborating with cross-functional teams to align on objectives and messaging
• Managing campaign budgets and optimizing performance based on data
• Localizing content and messaging for Arabic-speaking audiences
• Staying up-to-date with marketing best practices and regional trends

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving demand generation and revenue growth.

📋 Key Responsibilities

✅ Plan and execute end-to-end integrated campaigns (email, ABM, events, content, and digital channels) that drive awareness, engagement, and pipeline

✅ Partner closely with Sales, Product, Content, and Paid Media teams to align on objectives, messaging, and execution

✅ Coordinate campaign-led events such as webinars, roundtables, and partner activations as part of broader campaign efforts

✅ Develop and maintain campaign roadmaps and calendars aligned with business priorities and product GTM plans

✅ Tailor campaigns to resonate with key personas and regional market needs, especially Arabic-speaking audiences

✅ Own campaign budgets, including planning, tracking, and reallocation to maximize ROI

✅ Define KPIs, monitor performance across all campaign elements, and optimize based on data

✅ Apply Account-Based Marketing strategies where relevant to target strategic accounts

✅ Adapt content and messaging to cultural and business nuances across KSA and the GCC

✅ Stay up-to-date with marketing best practices, competitor activities, and regional market trends

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business Administration, or a related field

Experience: 3-5+ years of experience in campaign management, B2B marketing, or integrated marketing, with a focus on SaaS, tech, or B2B demand generation

Required Skills:

• Proficient in Arabic and English (written and spoken)
• Strong project management, organizational, and communication skills
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce)
• Familiarity with Account-Based Marketing principles and execution
• Regional experience targeting KSA and Arabic-speaking markets
• Experience collaborating with sales teams on shared revenue and lead goals

Preferred Skills:

• Experience working in high-growth startups or scale-ups
• Familiarity with event marketing and field marketing execution
• Understanding of paid media and content collaboration workflows
• Background in customer journey mapping and conversion funnel optimization

ASSUMPTION: Candidates with a strong ownership mindset, attention to detail, and comfort managing multiple projects and priorities will excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is SAR 15,000 - 25,000 per month, based on experience and qualifications. This estimate is derived from market research and industry standards for similar roles in the Riyadh area.

Benefits:

• Competitive salary and professional growth opportunities
• Flexible work setup
• Opportunity to work in a mission-driven, AI-powered tech company

Working Hours: Full-time position with standard office hours (Sunday-Thursday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are based on industry standards and company information provided.

📌 Applicant Insights

🔍 Company Context

Industry: Lucidya is a Software Development company specializing in Social Media Analytics, Digital Media Analytics, and customer experience management (CXM) tools.

Company Size: Lucidya is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Lucidya was founded in 2016 and has since grown to become a leading AI-powered unified customer experience platform in the region.

Company Description:

• Lucidya empowers brands in the MENA region to deliver world-class customer experiences using AI-powered customer intelligence
• The platform is tailored for organizations in the Arab world, offering real-time insights and engagement with remarkable accuracy in 15 different Arabic dialects and slang
• Lucidya is fully compliant with global and regional data privacy and security regulations, ensuring robust risk management practices and secure data protection

Company Specialties:

• Social Media Analytics
• Digital Media Analytics
• Customer Experience Management (CXM) tools

Company Website: http://www.lucidya.com

ASSUMPTION: Lucidya's focus on AI-powered customer intelligence and regional market expertise makes it an attractive employer for marketing professionals seeking to grow in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in campaign management and B2B marketing.

Reporting Structure: The B2B Campaign Manager will report directly to the Head of Growth Marketing and collaborate closely with various teams, including Sales, Product, Content, and Paid Media.

Work Arrangement: This is an on-site position based in Riyadh, with standard office hours (Sunday-Thursday, 9:00 AM - 6:00 PM).

Growth Opportunities:

• Expanding campaign management skills and expertise in the B2B marketing space
• Gaining experience in a fast-growing tech company with a focus on AI-powered customer intelligence
• Potential career progression into leadership roles within the Growth Marketing team or other departments

ASSUMPTION: This role offers strong growth opportunities for candidates looking to develop their skills in campaign management and B2B marketing within a dynamic and innovative tech environment.

🌍 Location & Work Environment

Office Type: Lucidya's headquarters is located in Riyadh, with a satellite office in Dubai. The work environment is described as collaborative, passionate, and data-driven.

Office Location(s): Anas bin Malik, Almalqa district, Riyadh, Riyadh 13522, SA and JLT, Cluster R, Dubai, AE

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, offering a mix of traditional and modern culture
• The GCC region is a strategic market for Lucidya, with a focus on driving demand generation and revenue growth
• The company's offices are located in prime business districts, providing easy access to amenities and public transportation

Work Schedule: Full-time position with standard office hours (Sunday-Thursday, 9:00 AM - 6:00 PM), with flexibility for remote work arrangements as needed

ASSUMPTION: The Riyadh office location provides a vibrant and dynamic work environment, with easy access to amenities and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Screening Interview with our Talent Partner (MawHub)
• First Interview with the Head of Growth Marketing
• Task Assignment
• Final Presentation Interview

Key Assessment Areas:

• Campaign management skills and experience
• Collaboration and communication skills
• Understanding of the regional market and Arabic language proficiency
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant campaign management experience and B2B marketing skills
• Demonstrate your understanding of the regional market and Arabic language proficiency
• Prepare examples of successful campaign management projects or initiatives
• Follow up with the hiring manager after the first interview to reiterate your interest in the role and ask any remaining questions

ATS Keywords: Campaign Management, B2B Marketing, Integrated Marketing, Account-Based Marketing, Demand Generation, Project Management, Collaboration, Marketing Automation, CRM Tools, Performance Analysis, Audience Segmentation, Budget Management, Localization, Trend Awareness, Communication, Organizational Skills

ASSUMPTION: The interview process is designed to assess the candidate's campaign management skills, regional market knowledge, and cultural fit within the Lucidya team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM tools (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed are commonly used in campaign management roles and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Data-driven decision-making

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on cross-functional collaboration
• Data-driven and results-oriented approach
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with Lucidya's company values, particularly in terms of innovation and continuous learning?
• How comfortable are you working in a collaborative, cross-functional team environment?
• How do you approach data-driven decision-making in your campaign management strategies?

ASSUMPTION: Lucidya's company culture emphasizes innovation, collaboration, and data-driven decision-making, making it an attractive employer for marketing professionals seeking to grow in a dynamic tech environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting content and messaging for diverse regional markets and cultural nuances
• Staying up-to-date with marketing best practices, competitor activities, and regional trends
• Collaborating effectively with cross-functional teams to ensure alignment and successful campaign execution

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, regional market knowledge, and effective cross-functional collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on B2B demand generation and Account-Based Marketing strategies
• Regional market knowledge and Arabic language proficiency are essential for success in this role, setting it apart from similar positions in other regions
• Career progression in this role may lead to leadership positions within the Growth Marketing team or other departments, offering opportunities for professional growth and development

ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to advance their skills in campaign management and B2B marketing within a dynamic and innovative tech environment.

📝 Sample Projects

• Developing and executing a multi-channel campaign for a key vertical or product, driving awareness, engagement, and pipeline
• Conducting market research and analysis to identify regional trends and opportunities for campaign optimization
• Collaborating with cross-functional teams to create targeted content and messaging for strategic accounts

ASSUMPTION: These sample projects are designed to showcase the candidate's campaign management skills, regional market knowledge, and ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning process and how it aligns with product GTM plans?
• How does the Growth Marketing team collaborate with other departments, such as Sales and Product, to ensure campaign success?
• What opportunities are there for professional growth and development within the Growth Marketing team or other departments?
• How does Lucidya support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
• Can you provide examples of successful campaign management projects or initiatives within the company?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant campaign management experience and B2B marketing skills
• Prepare examples of successful campaign management projects or initiatives
• Follow up with the hiring manager after the first interview to reiterate your interest in the role and ask any remaining questions
• Prepare for the final presentation interview by researching Lucidya's company values, mission, and recent campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.