B2B Content & Digital Marketing Manager (hybrid role)

📌 Core Information

🔹 Job Title: B2B Content & Digital Marketing Manager (hybrid role)

🔹 Company: Man Bites Dog

🔹 Location: Brighton, England, United Kingdom

🔹 Job Type: Hybrid (50% in-house, 50% client consultancy)

🔹 Category: Marketing Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns across web, email, SEO, paid media, and social platforms
• Creating high-quality content for Man Bites Dog and clients, focusing on thought leadership, brand positioning, and demand generation
• Leading Man Bites Dog's marketing strategy and execution, driving brand development, and generating high-quality leads
• Providing senior-level consultancy to clients on content marketing, digital strategy, amplification, and brand positioning
• Collaborating with senior leaders to shape how Man Bites Dog engages with CMOs, CROs, and business leaders across global B2B organisations

ASSUMPTION: This role requires a strong blend of strategic thinking, creative content development, and digital marketing expertise. Candidates should have a proven track record in B2B digital marketing and be comfortable working in a fast-paced, ideas-driven environment.

📋 Key Responsibilities

✅ In-house Marketing (50%):

• Lead Man Bites Dog’s end-to-end marketing strategy, from brand development and positioning to demand generation and campaign delivery
• Own the content marketing strategy, producing high-quality content for the website, social media (especially LinkedIn), and external platforms
• Run content-led campaigns to generate high-quality inbound leads and collaborate with the Business Development team to create compelling sales assets
• Manage the marketing budget, external suppliers, CRM strategy (HubSpot), email marketing, and marketing automation
• Ensure brand consistency and quality across all communications and contribute to innovation in content formats, marketing approaches, and service development
• Support the planning and promotion of events and awards to enhance visibility and credibility
• Work closely with the CEO, COO, and senior leadership on strategic initiatives, including product innovation and special projects, and mentor team members on marketing best practices

✅ B2B Digital Marketing Client Consultancy (50%):

• Produce high-impact B2B content for clients, including white papers, flagship reports, and thought leadership pieces, focusing on ideation, storytelling, and activation
• Provide senior-level consultancy on content marketing, digital strategy, amplification, and brand positioning
• Offer expert guidance on content choices and ensure quality control across major deliverables
• Advise client teams on content marketing elements of integrated campaigns, helping to maximise reach, engagement, and ROI

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and hands-on campaign execution. Candidates should be comfortable working independently and in collaboration with internal teams and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Qualifications in English, History, PPE, and Economics are also welcomed.

Experience: Minimum five years of experience creating and executing content campaigns, with a strong focus on producing high-quality written content for a variety of platforms. Minimum of five years of experience in B2B digital marketing, with agency experience required.

Required Skills:

• Outstanding copywriting capabilities
• Proven ability to create engaging content for high-level B2B CMOs
• Demonstrated success in lead generation and marketing funnel optimisation
• Highly skilled in digital marketing channels, with a strong focus on LinkedIn, SEO, AI, and content marketing
• Demonstrated track record of developing and executing marketing strategies that drive lead generation and brand visibility
• In-depth understanding of content marketing principles and best practices, including content creation, distribution, and optimisation
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively
• Experience in leveraging digital tools and analytics to measure and optimise marketing performance
• Strategic mindset with the ability to analyse market trends, identify opportunities, and develop actionable marketing strategies
• Strong problem-solving skills and the ability to adapt strategies based on changing market dynamics
• Excellent project management skills, with the ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced agency environment
• Strong interpersonal skills and the ability to collaborate effectively with internal teams and external stakeholders
• Eagerness to stay updated on the latest marketing trends, technologies, and tools
• Ability to champion the adoption of new technologies, processes, and data-driven insights to enhance marketing efforts
• Genuine interest in sustainability, innovation, and emerging trends shaping the future of work and business
• Enthusiasm for working with clients who are at the forefront of driving positive change in their industries

Preferred Skills:

• Experience in Man Bites Dog’s key sectors: Technology & Comms, Professional Services, Financial Services, Built Environment & Infrastructure
• Experience working with US companies
• Experience managing a marketing budget and external suppliers/vendors

ASSUMPTION: Candidates should have a strong background in B2B digital marketing and content creation, with a proven track record of driving lead generation and brand visibility. Experience in Man Bites Dog’s key sectors and working with US companies is desirable but not essential.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on experience and industry standards for a hybrid role in Brighton)

Benefits:

• Flexible Working
• Healthcare
• Wellness Wednesday
• Early Finish on a Friday
• Individual Training Budget
• Lively Social Calendar

Working Hours: Full-time (37.5 hours per week), with 2 office days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a hybrid role in Brighton. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specialising in B2B thought leadership and strategic marketing consultancy

Company Size: Small (11-50 employees), offering a collegiate culture and opportunities for professional growth

Founded: 2005, with a strong track record in delivering award-winning campaigns for global B2B organisations

Company Description:

• Man Bites Dog is an award-winning global B2B thought leadership and strategic marketing consultancy, specialising in storytelling to help business brands mobilise change on the world’s most important issues
• The company focuses on building sustainable business brands through stand-out thought leadership that helps clients shape the next economy – a world that is greener, smarter, and more inclusive
• Man Bites Dog combines powerful stories with substantial research and impactful global activation to help business brands lead the next economy, engaging the C-Suite and driving real-world change

Company Specialties:

• B2B marketing
• Ideas and ideation
• Thought leadership
• Content marketing
• Legal marketing
• Professional services marketing
• Management consultancy
• Digital marketing
• Financial services marketing
• Technology marketing
• Business strategy
• Marketing consultancy
• Marketing
• International trade
• Innovation
• Strategic positioning
• Brand strategy
• Marketing research
• Product & service development
• Sustainability
• ESG
• DEI
• Brand positioning
• and PR and Communications

Company Website: manbitesdog.com

ASSUMPTION: Man Bites Dog is a well-established consultancy with a strong reputation in the B2B marketing space. Candidates should be interested in working with clients who are at the forefront of driving positive change in their industries.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow within the company and take on more responsibilities

Reporting Structure: This role reports directly to the CEO and COO, with close collaboration with senior leadership and sector leads

Work Arrangement: Hybrid (2 office days per week), with the remaining days worked remotely

Growth Opportunities:

• Potential to take on more responsibilities and grow within the company
• Opportunities to work with a diverse range of clients and industries
• Chance to contribute to the development of new services and products

ASSUMPTION: This role offers a unique blend of in-house marketing leadership and client consultancy, providing a broad range of experience and growth opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a lively and social atmosphere

Office Location(s): 13 Black Lion Street, Brighton, East Sussex BN1 1ND, GB and Henry Wood House, 2 Riding House Street, London, Greater London W1W 7FA, GB

Geographic Context:

• Brighton is a vibrant coastal city with a strong cultural scene, located approximately 1 hour from London by train
• The city offers a high quality of life, with a mix of urban and rural environments, and a thriving digital and creative industry
• Brighton has a strong focus on sustainability and innovation, making it an ideal location for a B2B marketing consultancy

Work Schedule: Full-time (37.5 hours per week), with 2 office days per week and the remaining days worked remotely

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate with the team in the office and work remotely for the remainder of the week.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the CEO and/or COO to discuss the role, responsibilities, and career growth opportunities
• Case study or presentation task to demonstrate the candidate's strategic thinking and creative approach to content marketing
• Final interview with senior leadership to discuss the candidate's fit with the team and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creative approach to content development and storytelling
• Digital marketing expertise and understanding of B2B marketing trends
• Ability to work collaboratively and independently, with strong project management skills
• Cultural fit and alignment with Man Bites Dog's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Man Bites Dog's unique value proposition and how your skills and experience align with the company's mission
• Prepare a portfolio or examples of your work that showcase your creative approach to content marketing and digital strategy
• Be ready to discuss your thoughts on the latest trends in B2B marketing and how you would apply them to Man Bites Dog's clients

ATS Keywords: B2B digital marketing, content strategy, lead generation, SEO, social media, copywriting, data analytics, campaign management, brand positioning, marketing automation, audience segmentation, project management, interpersonal skills, strategic mindset, problem-solving, innovation

ASSUMPTION: Man Bites Dog is looking for a candidate who can demonstrate a strong strategic mindset, creative approach to content development, and a deep understanding of the B2B marketing landscape.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Google Analytics and Google Ads
• Marketing analytics tools (e.g., Mixpanel, Hotjar)

ASSUMPTION: Candidates should be comfortable working with a range of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Creative
• Curious
• Inclusive
• Impactful
• Respectful

Work Style:

• Fast-paced and ideas-driven, with a focus on delivering high-quality work under tight deadlines
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
• Focused on continuous learning and professional development
• Committed to driving positive change and making a meaningful impact on the world

Self-Assessment Questions:

• How do you approach working collaboratively with a diverse range of stakeholders, from clients to internal teams?
• Can you provide an example of a time when you had to adapt your content strategy based on changing market dynamics or client feedback?
• How do you stay updated on the latest trends and best practices in B2B digital marketing, and how do you apply this knowledge to your work?

ASSUMPTION: Man Bites Dog is looking for a candidate who can demonstrate a strong cultural fit with the company's values and work style, with a willingness to learn and adapt in a fast-paced, ideas-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, with a focus on prioritisation and time management
• Adapting to the unique needs and preferences of a diverse range of clients, with a strong emphasis on customisation and personalisation
• Staying up-to-date with the latest trends and best practices in B2B digital marketing, with a willingness to learn and adapt to new tools and technologies
• Balancing in-house marketing leadership with client consultancy, with a strong focus on time management and prioritisation

ASSUMPTION: This role offers a unique blend of in-house marketing leadership and client consultancy, with a strong emphasis on time management, prioritisation, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this hybrid role offers a unique blend of strategic leadership and client consultancy, providing a broader range of experience and growth opportunities
• Compared to agency roles, this position offers a more stable work environment with a focus on long-term career growth and development
• Career path comparison: This role offers a clear path to progression within the company, with opportunities to take on more responsibilities and grow within the organisation

ASSUMPTION: This hybrid role offers a unique blend of in-house marketing leadership and client consultancy, with a strong emphasis on strategic thinking, creative content development, and digital marketing expertise.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a global technology company, including a flagship thought leadership report, targeted email campaigns, and social media amplification
• Creating a brand positioning framework for a professional services firm, including a brand architecture, tone of voice, and visual identity guidelines
• Managing a digital marketing campaign for a financial services client, including SEO optimisation, paid media advertising, and content creation for the company's blog and social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a strong emphasis on strategic thinking, creative content development, and digital marketing expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to thought leadership and how it sets Man Bites Dog apart from other B2B marketing consultancies?
• How does Man Bites Dog support the professional development and growth of its employees?
• Can you provide an example of a successful thought leadership campaign that Man Bites Dog has executed for a client, and how the team measured its impact?
• How does Man Bites Dog approach working with clients who are at the forefront of driving positive change in their industries?
• What are the key priorities for this role in the first 90 days, and how does the team plan to support the new hire in achieving these goals?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's unique value proposition, culture, and approach to thought leadership and client engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, creative approach to content marketing, and digital marketing expertise
• Prepare a portfolio or examples of your work that showcase your creative approach to content marketing and digital strategy, with a focus on B2B marketing campaigns and thought leadership projects
• Be ready to discuss your thoughts on the latest trends in B2B marketing and how you would apply them to Man Bites Dog's clients
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.