B2B Content Marketer

📌 Core Information

🔹 Job Title: B2B Content Marketer

🔹 Company: IMSystems

🔹 Location: Rijswijk / Delft, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Creating and executing content strategies for a revolutionary robotics company
• Working in a small, motivated marketing team with direct ownership of content
• Growing from a junior to a medior level content marketer with learning by doing and collaboration
• Shaping the voice of a true revolution in robotics with excellent technical content creation

ASSUMPTION: This role requires a strong interest in technology and a passion for writing and creating excellent content in English. The company is looking for a creative, enthusiastic, and strategic individual who is eager to take on a lot of responsibilities and grow into an independent role.

📋 Key Responsibilities

✅ Gain strong knowledge about the company's technology, company ambitions, and market by utilizing team knowledge and external sources

✅ Form a content strategy that makes real impact, both for existing and new distribution channels

✅ Create and distribute content such as press releases, white papers, social media posts, newsletters, video's, webinars, podcasts, interviews, testimonials, and email campaigns to achieve strategy goals

✅ Monitor and report the impact of content work, adjusting strategy and content accordingly

ASSUMPTION: The role requires a strong understanding of digital and offline marketing channels, with experience in tools such as HubSpot, Google Ads, LinkedIn Ads, and WordPress being a plus but not mandatory.

🎯 Required Qualifications

Education: A BSc or MSc in Industrial Design Engineering or a related discipline is preferred, though not required. A strong interest in, and affinity for, technology is essential.

Experience: 1-3 years of working experience in a B2B technology environment.

Required Skills:

• Excellent written and verbal communication skills in English
• Strong understanding of digital and offline marketing channels
• Ability to work both independently and as part of a small, motivated, collaborative team
• Proven experience in content creation within a B2B technology environment

Preferred Skills:

• Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and WordPress
• Familiarity with robotics or automation industry

ASSUMPTION: The company is looking for a candidate who is able to work both independently and as part of a small, motivated, collaborative team. They should have a strong interest in, and affinity for, technology and a passion for writing and creating excellent content in English.

💰 Compensation & Benefits

Salary Range: €3,500 – €4,000 gross salary (based on 40h/week). The salary range is based on the company's offer and industry standards for a content marketer with 1-3 years of experience in the Netherlands.

Benefits:

• 8% holiday allowance
• Travel allowance
• 25 paid vacation days plus national holidays
• Covered by a collective labor agreement
• Pension scheme
• Flexible working hours and the option to partially work from home
• Laptop and phone provided
• Easy to reach office by car, bike, and public transport

Working Hours: 40 hours per week, with flexible working hours and the option to partially work from home.

ASSUMPTION: The salary range is based on the company's offer and industry standards for a content marketer with 1-3 years of experience in the Netherlands. The benefits package is competitive and includes a pension scheme, flexible working hours, and the option to partially work from home.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing. IMSystems is a pioneering force behind the revolutionary Archimedes Drive, redefining the boundaries of mechanical power transmission.

Company Size: Small (11-50 employees). This means a more intimate work environment with closer collaboration and the opportunity to make a significant impact.

Founded: 2016. IMSystems is a relatively young company, focused on innovation and technological disruption.

Company Description:

• Innovative and forward-thinking, with a focus on technological innovation and pushing boundaries
• At the forefront of mechanical power transmission, with a groundbreaking technology that offers unprecedented precision, efficiency, and durability
• Committed to driving progress and transforming industries through its revolutionary Archimedes Drive

Company Specialties:

• Custom Transmission Design and Complete Mechatronic Systems
• Mechanical Power Transmission, Robotics, Automation, Technological Innovation, Archimedes Drive

Company Website: http://www.imsystems.nl

ASSUMPTION: IMSystems is a dynamic and innovative company focused on technological disruption in the robotics and automation industry. They offer a unique opportunity to work on cutting-edge technology and make a significant impact in a small, motivated team.

📊 Role Analysis

Career Level: Junior to Medior. This role offers the opportunity to grow from a junior to a medior level content marketer with learning by doing and collaboration.

Reporting Structure: The content marketer will report directly to the Head of Marketing and work closely with the Visual Content Specialist and Graphic Designer (part-time).

Work Arrangement: Hybrid. The role requires working on-site at the company's office in Rijswijk for 3 days a week, with the option to partially work from home.

Growth Opportunities:

• Growing from junior to medior level content marketer with learning by doing and collaboration
• Direct ownership of content strategy and execution, with the opportunity to shape the voice of a true revolution in robotics
• Working in a small, motivated marketing team with the flexibility to set own priorities and shape the role together with the team and manager

ASSUMPTION: This role offers significant growth opportunities, with the chance to learn and develop skills in a dynamic and innovative environment. The company is looking for a candidate who is eager to take on a lot of responsibilities and grow into an independent role.

🌍 Location & Work Environment

Office Type: On-site with the option to partially work from home.

Office Location(s): Rijswijk, Netherlands

Geographic Context:

• The Netherlands is a small, densely populated country with a strong economy and a high standard of living
• Rijswijk is a city in the province of South Holland, located near The Hague and Rotterdam
• The office is easy to reach by car, bike, and public transport

Work Schedule: 40 hours per week, with flexible working hours and the option to partially work from home.

ASSUMPTION: The work environment is collaborative and supportive, with a small, motivated marketing team. The office is easy to reach, and the work schedule offers flexibility with the option to partially work from home.

💼 Interview & Application Insights

Typical Process:

• Submit CV, cover letter, and portfolio or example(s) of work
• 30-minute digital interview
• On-site interviews at the office in Rijswijk
• Assignment + Evaluation
• Offer & onboarding

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of digital and offline marketing channels
• Ability to work independently and as part of a team
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio or example(s) of work that demonstrate your content creation and strategy skills
• Prepare for interview questions that assess your content creation, strategy, and teamwork skills, as well as your alignment with the company's values and culture

ATS Keywords: Content creation, B2B marketing, technical writing, digital marketing, collaboration, content strategy, social media, email campaigns, monitoring, reporting, HubSpot, Google Ads, LinkedIn Ads, WordPress, teamwork, independence

ASSUMPTION: The application process is designed to assess the candidate's content creation and strategy skills, as well as their ability to work independently and as part of a team. The company is looking for a candidate who is a strong fit for their values and culture.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• LinkedIn Ads
• WordPress

ASSUMPTION: Familiarity with these tools is preferred but not mandatory. The company is willing to provide training and support to help the candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Responsibility

Work Style:

• Creative and strategic
• Independent and proactive
• Collaborative and supportive

Self-Assessment Questions:

• Do you have a strong passion for writing and creating excellent technical content in English?
• Are you comfortable working both independently and as part of a small, motivated, collaborative team?
• Do you have a strong interest in, and affinity for, technology and a desire to learn and grow in a dynamic and innovative environment?

ASSUMPTION: The company values innovation, collaboration, and responsibility. They are looking for a candidate who is a strong fit for their values and culture, with a creative and strategic work style, and a strong passion for writing and creating excellent technical content in English.

⚠️ Potential Challenges

• The role requires a strong understanding of digital and offline marketing channels, which may be challenging for candidates without relevant experience
• The company is a small, growing startup, which may present challenges in terms of resources and stability
• The role requires working on-site at the company's office in Rijswijk for 3 days a week, which may be inconvenient for candidates who prefer to work from home full-time
• The company is in a competitive industry, which may present challenges in terms of standing out and making an impact

ASSUMPTION: The company is aware of these potential challenges and is looking for a candidate who is up for the challenge and eager to take on a lot of responsibilities.

📈 Similar Roles Comparison

• This role is unique in that it offers the opportunity to grow from junior to medior level content marketer with learning by doing and collaboration
• IMSystems is a pioneering force behind the revolutionary Archimedes Drive, redefining the boundaries of mechanical power transmission, which sets it apart from other companies in the robotics and automation industry
• This role offers significant growth opportunities, with the chance to learn and develop skills in a dynamic and innovative environment

ASSUMPTION: This role is unique in its growth opportunities and the chance to work on cutting-edge technology in a dynamic and innovative environment. The company is looking for a candidate who is eager to take on a lot of responsibilities and grow into an independent role.

📝 Sample Projects

• Creating a content strategy for a new product launch, including press releases, white papers, social media posts, and email campaigns
• Developing a series of blog posts or articles that showcase the company's expertise in mechanical power transmission and robotics
• Producing a video or podcast series that highlights the benefits of the Archimedes Drive and its applications in various industries

ASSUMPTION: These sample projects are designed to showcase the candidate's content creation and strategy skills, as well as their ability to work independently and as part of a team.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the marketing team collaborate and support each other in achieving our content marketing goals?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's content marketing strategy, as well as their ability to work collaboratively and independently to address the company's challenges and support its growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or example(s) of your work that demonstrate your content creation and strategy skills
• Prepare for a 30-minute digital interview, followed by on-site interviews at the office in Rijswijk
• Complete an assignment and evaluation, followed by an offer and onboarding

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.