📌 Core Information
🔹 Job Title: B2B Content Writer
🔹 Company: United Way of Greater Atlanta
🔹 Location: Atlanta, GA
🔹 Job Type: On-site
🔹 Category: Non-profit Organizations
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content to communicate United Way's impact and inspire action
- Collaborating with various teams and subject matter experts to develop content
- Writing for multiple formats, including executive communications, event scripts, and impact reports
- Crafting narratives from complex data sets and stakeholder input
- Maintaining a content bank of published and approved materials for other departments
ASSUMPTION: This role requires a strong writer with a background in communications and a passion for storytelling to drive change through compelling content.
📋 Key Responsibilities
✅ Research and write internal and external communications, including executive talking points, board communications, event scripts, B2B impact reports, internal email newsletter, web, and email copy
✅ Write compelling communications pieces addressing social and economic issues with tact, emotion, sensitivity, and knowledge
✅ Partner with internal teams and subject matter experts to align content with organizational priorities
✅ Provide copyediting and proofreading support for internal partners
✅ Maintain a content bank of published and approved content for use by other departments
✅ Assist with final proofing for print and digital marketing assets as needed
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple tasks and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Degree in Communications-related major (e.g., English, Journalism, rhetorical studies)
Experience: 2+ years of professional experience writing and developing content for web and print
Required Skills:
- Exceptional verbal and written communication skills, with meticulous attention to detail
- Proficiency in AP Style
- Ability to craft concise, powerful narratives from complex data sets and stakeholder input
- Strong interpersonal skills and enthusiasm for collaborating across multiple teams
- Resourceful and creative problem solver
- Strong visual writer who can identify the best images and infographics for communications materials
Preferred Skills:
- Familiarity with non-profit organizations and their mission-driven approach
- Experience working with diverse communities and understanding their unique perspectives
ASSUMPTION: Candidates with experience in non-profit communications or similar roles may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for mid-level content writers in Atlanta)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: United Way of Greater Atlanta operates in the non-profit sector, focusing on improving child well-being and addressing complex social challenges in the Greater Atlanta area.
Company Size: United Way of Greater Atlanta has 51-200 employees, providing a mid-sized organization structure that offers opportunities for collaboration and growth.
Founded: United Way of Greater Atlanta was founded in 1917, making it one of the oldest and most established non-profit organizations in the region.
Company Description:
- United Way of Greater Atlanta is dedicated to driving sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta
- The organization brings together people and resources to create, amplify, and accelerate solutions that promote child well-being by addressing complex social challenges
- United Way of Greater Atlanta aims to triple unrestricted revenue by 2029 to become the best-in-class investor in child well-being in Greater Atlanta
Company Specialties:
- Community development
- Education
- Income
- Health
- Homelessness
- Child Well-Being
- Equity
- Economic Stability
- Civic innovation
- Civic engagement
Company Website: http://www.unitedwayatlanta.org
ASSUMPTION: United Way of Greater Atlanta's mission and values make it an attractive place for candidates passionate about social impact and community engagement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The B2B Content Writer will report directly to the Senior Manager of Marketing Communications and work closely with various internal teams and stakeholders.
Work Arrangement: This role is on-site, with a full-time work arrangement (40 hours per week).
Growth Opportunities:
- Potential to advance within the Marketing and Communications department as the organization grows
- Chance to expand skills and take on additional responsibilities as the role evolves
- Opportunities to work on high-impact projects and contribute to United Way's mission
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and mission-driven organization.
🌍 Location & Work Environment
Office Type: United Way of Greater Atlanta's headquarters is located in downtown Atlanta, offering a vibrant and diverse urban work environment.
Office Location(s): 40 Courtland Street NE, Suite 300, Atlanta, GA 30303
Geographic Context:
- Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States
- The city is known for its diverse neighborhoods, rich cultural scene, and thriving economy
- Atlanta offers a variety of housing options, from historic homes to modern apartments, with varying costs
Work Schedule: The work schedule for this role is Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Atlanta's dynamic urban environment and United Way's central location provide ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team, including the Senior Manager of Marketing Communications and other relevant stakeholders
- Background check and reference check for the final candidate
Key Assessment Areas:
- Writing samples and portfolio
- Interview questions focused on communication skills, storytelling ability, and cultural fit
- Assessment of the candidate's understanding of United Way's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or samples of your best work, showcasing your ability to craft compelling narratives from complex data sets
- Research United Way of Greater Atlanta's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Prepare thoughtful questions to ask the interviewer about the role, team, and organization
ATS Keywords: B2B content, writing, communications, storytelling, non-profit, marketing, collaboration, stakeholder engagement, data-driven content, impact reporting
ASSUMPTION: United Way of Greater Atlanta's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Drupal)
- AP Stylebook
- Project management tools (e.g., Asana, Trello)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Unite: United Way of Greater Atlanta believes in the power of unity to drive change and improve child well-being
- Create: The organization is committed to creating innovative solutions that address complex social challenges
- Amplify: United Way of Greater Atlanta aims to amplify the voices of those affected by poverty, race, and other barriers to opportunity
- Accelerate: The organization seeks to accelerate progress towards its mission by leveraging data-driven insights and strategic partnerships
Work Style:
- Collaborative: United Way of Greater Atlanta values teamwork and cross-functional collaboration to achieve its mission
- Data-driven: The organization uses data to inform decision-making and measure impact
- Adaptable: United Way of Greater Atlanta is committed to continuous improvement and adaptation in response to changing needs and circumstances
- Mission-focused: The organization prioritizes its mission and the communities it serves in all decision-making processes
Self-Assessment Questions:
- How do your personal values align with United Way of Greater Atlanta's mission and values?
- Can you provide an example of a time when you created compelling content that addressed a complex social issue with sensitivity and accuracy?
- How do you approach collaboration and cross-functional teamwork in a fast-paced environment?
ASSUMPTION: United Way of Greater Atlanta's values and work style make it an ideal fit for candidates who are passionate about social impact, collaborative, and data-driven in their approach.
⚠️ Potential Challenges
- Working on sensitive and complex social issues may require emotional resilience and self-care
- The fast-paced nature of the role may demand flexibility and adaptability
- Collaborating with various teams and stakeholders may present unique communication challenges
- Occasional deadlines and workload fluctuations may require strong time management and prioritization skills
ASSUMPTION: These challenges can be mitigated by effective self-care, strong communication skills, and strategic time management.
📈 Similar Roles Comparison
- Compared to similar roles in for-profit organizations, this role offers the opportunity to work directly on mission-driven content that makes a tangible impact on communities
- Unlike roles in government or education, this role allows for a broader range of content creation, from executive communications to event scripting
- Career paths in non-profit communications may vary, offering unique growth opportunities and potential for career advancement
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in other sectors.
📝 Sample Projects
- Developing an impact report that showcases United Way's achievements in improving child well-being across the Greater Atlanta area
- Crafting executive talking points for the President and CEO to communicate United Way's mission and impact at high-profile events
- Writing event scripts for United Way's annual fundraising gala, highlighting the organization's work and honorees
ASSUMPTION: These sample projects demonstrate the range of content creation required for this role and the opportunity to make a significant impact on United Way's mission.
❓ Key Questions to Ask During Interview
- Can you describe a recent project that required me to craft compelling content from complex data sets, and how did you approach it?
- How does United Way of Greater Atlanta measure the impact of its communications, and how can I contribute to improving these metrics?
- Can you provide an example of a time when you had to balance multiple projects and deadlines, and how did you prioritize your tasks?
- How does United Way of Greater Atlanta support the professional growth and development of its employees?
- Can you describe the team dynamics within the Marketing and Communications department, and how does the B2B Content Writer role fit into the team structure?
ASSUMPTION: These questions will help candidates better understand the role, team, and organization, and demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or samples of your best work, showcasing your ability to craft compelling narratives from complex data sets
- Research United Way of Greater Atlanta's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Prepare thoughtful questions to ask the interviewer about the role, team, and organization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
