📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE EMEA
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (EST hours required)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles
- Adapting to client requirements and expectations
- Meeting deadlines and delivering high-quality work consistently
- Working independently and collaboratively as part of a team
ASSUMPTION: This role requires a strong focus on writing and research skills, with a significant portion of work being done remotely and independently.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
✅ Adapt to client requirements and expectations, ensuring content meets their needs and standards
✅ Meet deadlines and consistently deliver high-quality work
✅ Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
✅ Collaborate with the team to ensure content aligns with INFUSE's brand and quality standards
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum)
- Proven ability to understand and explain complex terminology
- Strong research skills
- Great attention to detail
- Ability to meet deadlines and work independently
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
- Familiarity with content management systems (CMS)
ASSUMPTION: While a degree is preferred, INFUSE may consider candidates with equivalent experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 USD per year (full-time equivalent, based on industry standards for contract roles)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development
- Working with a global team and diverse client base
Working Hours: EST hours required, with flexibility for other time zones
ASSUMPTION: The salary range is an estimate based on industry standards for contract B2B content writer roles. The actual salary may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE operates in the B2B demand generation and revenue marketing performance sector, working with global clients to drive full-funnel results.
Company Size: INFUSE EMEA is part of a larger organization with 1,001-5,000 employees globally, offering a mix of startup-like agility and enterprise-level resources.
Founded: INFUSE was founded in 2012 and has since grown to become a leading global provider of B2B demand generation solutions.
Company Description:
- INFUSE helps thousands of B2B organizations drive full-funnel results through innovative demand generation solutions and a best-in-class data validation platform.
- The company builds uncompromising trust and impeccable reputation with clients through its commitment to quality and results.
- INFUSE is committed to complying with applicable data privacy and security laws and regulations.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's commitment to data privacy and security is a strong indicator of its professionalism and reliability as a partner for B2B organizations.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career content writers looking to gain experience in B2B content creation and develop their skills in a dynamic, global environment.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the organization.
Work Arrangement: This is a remote, contract role with flexible hours, requiring EST hours to be worked.
Growth Opportunities:
- Expanding skills and experience in B2B content creation
- Potential full-time employment opportunities
- Working with a diverse range of clients and industries
ASSUMPTION: While this is a contract role, there may be opportunities for full-time employment based on performance and organizational needs.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (remote work)
Geographic Context:
- INFUSE EMEA operates in the European, Middle Eastern, and African regions, with a global client base.
- Remote work allows for flexibility in location, with a focus on EST hours.
- The role may involve collaborating with teams and clients across different time zones.
Work Schedule: Flexible, with a focus on EST hours (Monday-Friday)
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility but requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Writing test or assignment
- Final interview with the content team
Key Assessment Areas:
- Writing skills and style
- Understanding of B2B content creation
- Adaptability to client requirements
- Attention to detail and accuracy
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio of your best writing samples, showcasing your range and versatility
- Tailor your application to demonstrate your understanding of B2B content creation and INFUSE's unique value proposition
ATS Keywords: B2B content, long-form content, writing samples, client requirements, deadline-driven, high-quality work, research skills, attention to detail, technical writing, industry-specific content, adaptability, teamwork
ASSUMPTION: INFUSE may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
ASSUMPTION: INFUSE may provide access to specific tools and technologies, but candidates should be comfortable using a range of common writing and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Excellence in execution
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Results-driven and deadline-focused
- Collaborative and team-oriented
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a proven track record of writing high-quality B2B content?
- Are you comfortable working independently and meeting deadlines?
- Can you adapt your writing style to meet client requirements and expectations?
- Do you have strong research skills and attention to detail?
- Are you comfortable working in a global, remote team environment?
ASSUMPTION: INFUSE values candidates who demonstrate a strong fit with their company values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to diverse client requirements and expectations
- Working in a remote, global team environment
- Meeting EST hours requirements while working remotely
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content requires a more technical and industry-specific focus, while B2C content is often more consumer-oriented and emotionally driven.
- B2B Content Writer vs. Technical Writer: While both roles require strong writing skills and an understanding of complex terminology, technical writers often focus on creating documentation and instructions, while B2B content writers create marketing and thought leadership content.
- B2B Content Writer vs. Copywriter: Copywriters focus on creating persuasive and engaging content for advertising and marketing campaigns, while B2B content writers create long-form, educational content for various industries and clients.
ASSUMPTION: Understanding the differences between these roles can help candidates determine if B2B content writing is the right fit for their skills and career goals.
📝 Sample Projects
- Creating an eBook on the latest trends in B2B demand generation for a global technology client
- Writing a white paper on the benefits of account-based marketing for a marketing automation software company
- Developing a series of blog posts on the importance of data validation in B2B marketing for INFUSE's website
ASSUMPTION: These sample projects demonstrate the range and depth of work expected from a B2B Content Writer at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and workflow at INFUSE?
- How does INFUSE ensure that content meets client requirements and expectations?
- What opportunities are there for professional growth and development in this role?
- How does INFUSE support its remote workforce, and what resources are available to help employees succeed?
- Can you provide examples of successful B2B content created by INFUSE for clients in my target industry?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and skills in your resume and cover letter
- Include a portfolio of your best writing samples, showcasing your range and versatility
- Tailor your application to demonstrate your understanding of B2B content creation and INFUSE's unique value proposition
- Follow up with INFUSE one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
