📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, whitepapers, guides, and articles
- Adapting to client requirements and consistently delivering high-quality work
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Proactively seeking opportunities to improve content and processes
ASSUMPTION: This role requires a strong understanding of B2B content creation and the ability to quickly grasp complex topics. Successful candidates will have a proven track record in B2B content writing and be comfortable working independently.
📋 Key Responsibilities
✅ Create high-quality, engaging, and informative long-form content for various B2B industries
✅ Conduct thorough research to ensure content is accurate, up-to-date, and valuable to the target audience
✅ Collaborate with designers to create visually appealing content that aligns with brand guidelines
✅ Meet project deadlines and maintain a high level of quality in a fast-paced environment
✅ Stay up-to-date with industry trends and best practices in B2B content marketing
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously. Successful candidates will be self-motivated, organized, and able to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: At least 2 years of experience in B2B content writing
Required Skills:
- Excellent writing skills in native-level English (or C1 minimum)
- Proven ability to understand and explain complex topics
- Strong research skills
- Great attention to detail
- Ability to meet deadlines and manage multiple projects
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
- Familiarity with content management systems (CMS)
ASSUMPTION: Successful candidates will have a strong portfolio of B2B content writing samples and be able to provide examples of their work upon request.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and location)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development
- Competitive compensation package
Working Hours: Full-time (40 hours per week, with flexible scheduling)
ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B content writers with 2-5 years of experience. Actual compensation may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, content creation, and channel partner campaigns.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
- INFUSE offers demand generation and activation, brand-to-demand programs, targeted display advertising, content creation and optimization, channel partner campaigns, and more
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and client base make it an attractive opportunity for B2B content writers looking to gain exposure to various industries and clients.
📊 Role Analysis
Career Level: This role is suitable for mid-level B2B content writers with 2-5 years of experience. It offers opportunities for professional growth and development within the company.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or similar role.
Work Arrangement: This is a fully remote, contract position with flexible work hours.
Growth Opportunities:
- Expanding skills and knowledge in B2B content creation and marketing
- Potential for full-time employment or long-term contract renewal
- Opportunities to work with diverse clients and industries
ASSUMPTION: Successful candidates will be proactive in seeking opportunities for professional growth and development within the role and the company.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is fully remote and can be performed from anywhere.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
- INFUSE's global client base exposes content writers to diverse industries and cultures
- The company's mid-sized structure fosters a collaborative and supportive work environment
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Successful candidates will be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Writing test or project
- Final interview with the team
- Job offer
Key Assessment Areas:
- Writing skills and style
- Understanding of B2B content creation and marketing
- Ability to grasp complex topics and concepts
- Adaptability and flexibility
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your B2B content writing experience and skills
- Include a portfolio of your best B2B content writing samples
- Be prepared to discuss your writing process and how you approach research and content creation
- Demonstrate your understanding of INFUSE's business and the role of a B2B content writer within the company
ATS Keywords: B2B content writing, long-form content, eBooks, whitepapers, guides, articles, research, attention to detail, client requirements, high-quality work, collaboration, professional growth
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, understanding of B2B content creation, and cultural fit within the company.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- Writing and editing tools (e.g., Grammarly, Hemingway App)
ASSUMPTION: Successful candidates will be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Self-motivated and independent
- Proactive and solutions-oriented
- Adaptable and flexible
- Strong communication and collaboration skills
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have a proven track record of creating high-quality B2B content?
- Are you comfortable working independently and managing your time effectively?
- Do you thrive in a fast-paced, collaborative environment?
- Are you committed to delivering exceptional results and continuously improving your skills and knowledge?
ASSUMPTION: Successful candidates will be a strong cultural fit with INFUSE's values and work style, demonstrating a commitment to excellence, integrity, collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to client requirements and feedback
- Working independently and remotely with minimal supervision
- Keeping up with industry trends and best practices in B2B content marketing
ASSUMPTION: Successful candidates will be proactive in seeking support and resources to overcome challenges and excel in the role.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content writers focus on creating content for businesses, while B2C content writers create content for consumers. B2B content often requires a deeper understanding of complex topics and industries.
- B2B Content Writer vs. Technical Writer: While both roles involve creating content for businesses, technical writers focus on creating documentation, user manuals, and other technical content, while B2B content writers create marketing and thought leadership content.
- B2B Content Writer vs. Copywriter: Copywriters create persuasive and engaging copy for various marketing materials, while B2B content writers focus on creating informative and valuable content for businesses. Copywriters may have more creative freedom, while B2B content writers must maintain a strong focus on accuracy and relevance.
ASSUMPTION: Successful candidates will understand the unique requirements and challenges of B2B content writing and be able to differentiate their skills and experience from other related roles.
📝 Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a major technology company
- Writing a whitepaper on the benefits of account-based marketing (ABM) for a marketing agency
- Developing a series of blog posts on the importance of data-driven decision-making for a business intelligence software provider
ASSUMPTION: Successful candidates will be able to provide examples of their work that demonstrate their ability to create high-quality, informative, and engaging B2B content.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process at INFUSE, and how this role fits into it?
- How does INFUSE support the professional growth and development of its content writers?
- What are the most challenging aspects of working as a B2B content writer at INFUSE, and how does the company help its employees overcome these challenges?
- How does INFUSE measure the success of its content, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for collaboration and knowledge-sharing with other content writers and teams at INFUSE?
ASSUMPTION: Successful candidates will be proactive in seeking information about the role, the company, and the industry to demonstrate their interest and commitment to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content writing experience and skills
- Include a portfolio of your best B2B content writing samples
- Prepare for the writing test or project by reviewing INFUSE's website and understanding the company's business and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
