📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles
- Meeting deadlines and delivering high-quality work while adapting to client requirements
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Conducting research to ensure content is accurate, up-to-date, and valuable to the target audience
ASSUMPTION: This role requires a strong understanding of B2B marketing and the ability to quickly grasp complex topics to create engaging and informative content.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, and articles
✅ Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
✅ Collaborate with cross-functional teams to ensure content aligns with brand voice and messaging
✅ Meet deadlines and deliver high-quality work while adapting to client requirements
✅ Proofread and edit content for grammar, punctuation, and style
ASSUMPTION: The ideal candidate will have experience working with multiple stakeholders and be comfortable managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills
- Native-level English (or C1 minimum)
- Good research skills
- An ability to understand complex terminology
- Great attention to detail
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
ASSUMPTION: While not required, experience with content management systems (CMS) and marketing automation platforms would be an asset in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on industry standards for a contract B2B content writer with 2-5 years of experience)
Benefits:
- Flexible working hours
- Opportunity to work with global brands
- Potential for long-term contract renewal
Working Hours: EST hours required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation and activation, brand-to-demand programs, targeted display advertising, content creation and optimization, and channel partner campaigns.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2008 and has since grown to become a leading global provider of B2B demand generation services.
Company Description:
- Data-driven demand engine for precision targeting across in-market buyer and account profiles
- Omnichannel outreach and exclusive marketing programs to engage prospective buying groups
- Services available in over 75 countries across all time zones
- Proudly works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with major brands offer applicants the opportunity to gain experience working on high-profile projects and collaborating with diverse teams.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career content writer looking to gain experience in B2B marketing and work with global brands.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or similar role.
Work Arrangement: This is a remote, contract position with a flexible work schedule, requiring EST hours.
Growth Opportunities:
- Potential for long-term contract renewal and increased responsibility
- Opportunity to work on diverse projects and gain experience in various industries
- Possibility to transition to a full-time role or take on additional responsibilities based on performance
ASSUMPTION: While this is a contract position, INFUSE has been known to convert successful contractors to full-time employees based on performance and mutual interest.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): N/A (Remote)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere
- Establishing a dedicated workspace and maintaining clear boundaries between work and personal life is essential for success in a remote role
- Applicants should be comfortable working independently and managing their time effectively
Work Schedule: EST hours required, with flexibility for some overlap with the team's working hours
ASSUMPTION: Applicants should be aware that working remotely requires strong self-motivation, time management skills, and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Writing test or project to assess skills and fit for the role
- Final interview with the team or additional stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Writing skills and ability to create engaging, informative B2B content
- Research skills and ability to quickly grasp complex topics
- Attention to detail and ability to proofread and edit content
- Communication skills and ability to collaborate effectively with cross-functional teams
- Adaptability and ability to meet deadlines and deliver high-quality work under tight deadlines
Application Tips:
- Submit at least two writing samples that demonstrate your ability to create high-quality B2B content
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Be prepared to discuss your writing process, research methods, and how you ensure the accuracy and quality of your work
- Demonstrate your understanding of B2B marketing and the unique challenges and opportunities it presents
ATS Keywords: B2B content writing, long-form content, eBooks, white papers, guides, articles, research, collaboration, deadlines, client requirements, brand voice, marketing, advertising services
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Marketing automation platforms such as HubSpot, Marketo, or Pardot
- Project management tools such as Asana, Trello, or Jira
- Collaboration tools such as Slack, Microsoft Teams, or Google Workspace
ASSUMPTION: Familiarity with these tools is not required but would be an asset in this role. INFUSE may provide training and support to help new hires get up to speed quickly.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: INFUSE relies on data to power its demand engine and ensure precision targeting
- Collaborative: INFUSE works with cross-functional teams to deliver integrated marketing solutions
- Innovative: INFUSE is constantly evolving its approach to demand generation and revenue marketing
Work Style:
- Remote-friendly: INFUSE offers flexible work arrangements to accommodate remote workers
- Fast-paced: INFUSE works with global brands and must deliver high-quality work under tight deadlines
- Results-oriented: INFUSE focuses on delivering measurable results and driving lead-to-revenue performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you able to quickly grasp complex topics and create engaging, informative content?
ASSUMPTION: INFUSE values candidates who are self-motivated, results-oriented, and able to work effectively in a remote, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and ensuring content aligns with brand voice and messaging
- Keeping up with industry trends and best practices in B2B marketing
- Adapting to client requirements and feedback
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a B2B Content Strategist, but with a focus on long-form content creation rather than strategy and planning
- Unlike a B2B Content Manager, this role does not involve overseeing a team or managing content projects
- Compared to a B2B Copywriter, this role requires a stronger focus on research and creating informative, engaging content rather than persuasive copy
ASSUMPTION: Applicants should consider their career goals and the specific aspects of this role that appeal to them when deciding whether to apply.
📝 Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a major technology brand
- Writing a white paper on the benefits of account-based marketing for a marketing automation platform
- Developing a series of blog posts on best practices in B2B content marketing for a global advertising agency
ASSUMPTION: These sample projects demonstrate the range of content types and industries that the B2B Content Writer may work with in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a B2B content project at INFUSE?
- How does INFUSE ensure that content aligns with brand voice and messaging across multiple channels?
- What opportunities are there for growth and development in this role?
- How does INFUSE support remote workers and foster a collaborative work environment?
- Can you provide examples of how INFUSE has adapted its approach to demand generation and revenue marketing in response to industry trends and client feedback?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your relevant skills and experience for this role
- Submit at least two writing samples that demonstrate your ability to create high-quality B2B content
- Be prepared to discuss your writing process, research methods, and how you ensure the accuracy and quality of your work during the interview
- Follow up with INFUSE one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
