📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles
- Meeting deadlines and delivering high-quality work while adapting to client requirements
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Conducting research to ensure content is accurate, up-to-date, and valuable to the target audience
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to understand complex terminology. Previous B2B content writing experience is essential, with technical writing experience being a plus.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
✅ Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
✅ Collaborate with cross-functional teams to ensure content aligns with brand voice and messaging
✅ Meet deadlines and consistently deliver high-quality work while adapting to client requirements
ASSUMPTION: The role may require occasional revisions based on client feedback or changes in project scope.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills
- Native-level English (or C1 minimum)
- Good research skills
- Ability to understand complex terminology
- Great attention to detail
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
ASSUMPTION: While not explicitly stated, proficiency in using content management systems (CMS) and project management tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on industry standards for contract B2B content writers with 2-5 years of experience)
Benefits:
- Flexible work hours
- Opportunity to work with global brands
- Potential for long-term contract renewal
Working Hours: Full-time (40 hours/week), EST hours required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE operates in the B2B demand and revenue marketing performance sector, working with global brands to generate qualified leads and drive revenue growth.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000, with over two decades of experience in the industry.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company
- Powered by an AI-driven demand engine, INFUSE ensures precision targeting and omnichannel outreach
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive industry experience and global presence provide a stable and promising work environment for the B2B Content Writer role.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the organization.
Work Arrangement: Remote solely, with the requirement to work EST hours.
Growth Opportunities:
- Potential for long-term contract renewal and increased responsibility
- Opportunity to work with diverse clients and industries
- Possibility to transition into a full-time role, depending on company needs and performance
ASSUMPTION: This role offers growth potential through exposure to various industries and clients, as well as the opportunity to take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (remote work)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Working EST hours may require some adjustment for candidates in different time zones
- Opportunity to work with global brands and teams
Work Schedule: Full-time (40 hours/week), with flexible hours within the EST time zone
ASSUMPTION: The remote work environment provides flexibility and a better work-life balance, but candidates should be prepared to work within the EST time zone.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Writing test or project
- Final interview with the team
- Offer and onboarding
Key Assessment Areas:
- Writing skills and style
- Understanding of B2B content and client requirements
- Research skills and attention to detail
- Cultural fit and team dynamics
Application Tips:
- Submit at least two writing samples to showcase your writing style and approach
- Tailor your resume and cover letter to highlight your B2B content writing experience and relevant skills
- Prepare for the writing test or project by familiarizing yourself with INFUSE's content style and brand voice
- Research INFUSE's company culture and values to demonstrate your cultural fit
ATS Keywords: B2B content writing, long-form content, eBooks, white papers, guides, articles, research, client requirements, deadlines, high-quality work, collaboration, brand voice, messaging
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, understanding of B2B content, and cultural fit, with a focus on providing a fair and detailed assessment.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Project management tools like Asana, Trello, or Jira
- Writing and editing tools such as Grammarly, Hemingway Editor, or Google Docs
ASSUMPTION: Proficiency in using content management systems and project management tools is beneficial for this role, as is the use of writing and editing tools to ensure high-quality content.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and accountability
Work Style:
- Independent worker with strong self-motivation
- Highly organized and able to manage multiple projects simultaneously
- Agile and proactive, with a solutions-oriented mindset
- Strong communication and collaboration skills
- Able to work within a global team and adapt to different time zones
Self-Assessment Questions:
- Do you have a proven record of writing high-quality B2B content?
- Are you comfortable working independently and managing your own time?
- Can you adapt to client requirements and feedback, even when faced with tight deadlines?
- Do you thrive in a collaborative, global work environment?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and committed to continuous learning and improvement, with a strong work ethic and customer-centric mindset.
⚠️ Potential Challenges
- Meeting tight deadlines and adapting to client requirements
- Understanding complex terminology and industry-specific nuances
- Working within a global team and adapting to different time zones
- Managing multiple projects simultaneously and maintaining high-quality standards
ASSUMPTION: The B2B Content Writer role may present challenges in managing multiple projects, understanding complex terminology, and working within a global team. However, these challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach.
📈 Similar Roles Comparison
- Unlike other content writing roles, this position focuses specifically on B2B content and may require more technical or industry-specific knowledge
- INFUSE's global presence and client base provide unique opportunities for growth and exposure to diverse industries
- This role may offer more flexibility and remote work opportunities compared to in-house or on-site content writing positions
ASSUMPTION: The B2B Content Writer role at INFUSE offers unique opportunities for growth and exposure to diverse industries, with more flexibility compared to in-house or on-site content writing positions.
📝 Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a global tech company
- Writing a white paper on the benefits of account-based marketing for a mid-sized software provider
- Developing a series of blog posts on industry-specific topics for a leading B2B publication
ASSUMPTION: Sample projects for this role may involve creating long-form content on B2B marketing trends, industry-specific topics, or client-specific requirements, with a focus on high-quality writing and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process at INFUSE, from research to publication?
- How does INFUSE ensure that content aligns with brand voice and messaging across various clients and industries?
- What opportunities are there for growth and professional development within the content team at INFUSE?
- How does INFUSE support work-life balance for remote employees?
- Can you provide examples of successful B2B content created by INFUSE for global brands?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand INFUSE's content creation process, growth opportunities, work-life balance, and the quality of work produced for global brands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your B2B content writing experience and relevant skills
- Submit at least two writing samples showcasing your writing style and approach
- Prepare for a video interview, writing test or project, and final interview with the team
- Follow up with INFUSE one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
