📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Writing & Editing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and expectations
- Meeting deadlines consistently
- Collaborating with cross-functional teams to deliver high-quality work
ASSUMPTION: This role requires a strong ability to understand complex terminology and conduct thorough research to create accurate and engaging content.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
✅ Conduct thorough research to ensure content accuracy and relevance
✅ Adapt content to meet client requirements and expectations
✅ Collaborate with cross-functional teams to deliver high-quality work
✅ Meet project deadlines consistently
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during peak periods.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills
- Native-level English (or C1 minimum)
- Good research skills
- Ability to understand complex terminology
- Great attention to detail
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
ASSUMPTION: While not required, having experience with content management systems (CMS) and SEO best practices can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (This is an estimate based on industry standards for a contract B2B content writer with 2-5 years of experience.)
Benefits:
- Flexible work schedule
- Opportunities for professional growth and development
- Potential for long-term contract renewal or full-time employment
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, content creation, and channel partner campaigns.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a leading global provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and diverse client base offer unique opportunities for content writers to gain exposure to various industries and topics.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role.
Work Arrangement: This role is remote and can be performed from anywhere with a stable internet connection.
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment
- Opportunities to work on diverse projects across various industries
- Chance to collaborate with cross-functional teams and learn from experienced professionals
ASSUMPTION: As a remote worker, the B2B Content Writer will have the opportunity to develop strong communication and time management skills, which can be beneficial for future career growth.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote workers can be based anywhere with a stable internet connection
- INFUSE has offices in Boca Raton, FL, USA, and London, UK, but remote workers are not required to be based in these locations
- The company works with clients from over 75 countries, providing exposure to diverse cultures and perspectives
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Remote workers should have a dedicated workspace with minimal distractions and a reliable internet connection to ensure productivity and successful collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Complete a video interview for the review of the hiring manager
- Complete a short project or test to demonstrate writing skills and understanding of client requirements
- Interview with the hiring manager and/or interview team (live meeting or Zoom)
- Receive an offer and discuss details (if selected)
Key Assessment Areas:
- Writing skills and ability to create engaging B2B content
- Research skills and attention to detail
- Adaptability to client requirements and expectations
- Communication skills and ability to work remotely
Application Tips:
- Submit at least two writing samples that demonstrate your writing style and approach
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching INFUSE and familiarizing yourself with their services and clients
ATS Keywords: B2B content, writing skills, research skills, attention to detail, client requirements, deadline-driven, collaboration, long-form content, eBooks, white papers, articles
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, ensuring they can contribute effectively to the team and deliver high-quality work.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like SEMrush, Ahrefs, or Moz
- Project management tools such as Asana, Trello, or Jira
- Communication and collaboration tools such as Slack, Microsoft Teams, or Google Workspace
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for this role. INFUSE may provide training and support to help new hires get up to speed quickly.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives to deliver high-quality work and exceed client expectations
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of work
- Collaboration: INFUSE fosters a culture of teamwork and mutual support
Work Style:
- Self-motivated and able to work independently with minimal supervision
- Strong communication and time management skills
- Adaptable and able to adjust to client requirements and expectations
Self-Assessment Questions:
- Do you have a proven record of writing high-quality B2B content?
- Are you comfortable working remotely and managing your time effectively?
- Can you adapt your writing style to meet client requirements and expectations?
ASSUMPTION: INFUSE values candidates who are passionate about writing, eager to learn, and committed to delivering exceptional work.
⚠️ Potential Challenges
- Meeting tight deadlines for long-form content
- Adapting to client requirements and expectations
- Working remotely and managing time effectively
- Keeping up with industry trends and best practices in B2B content creation
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content writers focus on creating content for businesses, while B2C content writers create content for consumers. B2B content often requires a more formal and technical tone.
- B2B Content Writer vs. Technical Writer: While both roles require strong writing skills and attention to detail, technical writers often focus on creating documentation, manuals, and other technical materials, while B2B content writers create marketing and thought leadership content.
- B2B Content Writer vs. Copywriter: Copywriters focus on creating persuasive and engaging copy for advertisements, marketing materials, and other promotional content, while B2B content writers create informative and educational content for businesses.
ASSUMPTION: Each of these roles requires a unique skill set and may appeal to different candidates based on their interests, strengths, and career goals.
📝 Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a tech industry client
- Writing a white paper on the benefits of account-based marketing (ABM) for a marketing agency
- Developing a series of blog posts on best practices for B2B content creation for a content marketing platform
ASSUMPTION: These sample projects demonstrate the variety of content that B2B content writers may be asked to create and the diverse industries and clients they may work with.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a B2B content project, from research to publication?
- How does INFUSE support remote workers to ensure they feel connected to the team and have access to the resources they need?
- What opportunities are there for professional growth and development within the content team and the company as a whole?
- How does INFUSE approach client onboarding and ensuring a smooth transition for new content projects?
- What is the typical timeline for a B2B content project, from initial briefing to final delivery?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about whether the position is the right fit for their career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter that highlight your relevant skills and experiences for this role
- Submit at least two writing samples that demonstrate your writing style and approach
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
