📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (EST hours preferred)
🔹 Job Type: Contract
🔹 Category: Marketing & Creative
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (EST hours preferred)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content (eBooks, whitepapers, articles) across various industries
- Meeting deadlines and delivering high-quality work while adapting to client requirements
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Opportunity to work with global brands and gain exposure to diverse industries
ASSUMPTION: This role requires a self-starter who can manage their time effectively and work independently with minimal supervision.
📋 Key Responsibilities
✅ Create long-form B2B content (eBooks, whitepapers, articles, guides, infographics) tailored to specific industries and audiences
✅ Conduct thorough research to ensure content is accurate, informative, and engaging
✅ Collaborate with designers and other content creators to develop visually appealing and on-brand content
✅ Edit and proofread content to ensure it meets INFUSE's high-quality standards
✅ Stay up-to-date with industry trends and best practices in B2B content marketing
ASSUMPTION: This role may require occasional weekend work or evenings to meet deadlines, especially for time-sensitive projects.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content, with a preference for technical writing experience
Required Skills:
- Excellent writing skills with a native-level command of English (C1 minimum)
- Strong research skills and ability to understand complex terminology
- Proven ability to meet deadlines and manage multiple projects
- Great attention to detail and commitment to producing high-quality work
- Familiarity with content management systems (CMS) and project management tools
Preferred Skills:
- Experience writing for different industries and clients
- Familiarity with SEO best practices and content optimization
- Basic knowledge of HTML and CSS
ASSUMPTION: While not required, experience with marketing automation platforms (e.g., Marketo, HubSpot) or content marketing software (e.g., Contently, DivvyHQ) would be an asset.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (full-time equivalent, based on industry standards for a contract role with 2-5 years of experience)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunity to work with global brands and gain exposure to diverse industries
- Potential for long-term contract renewal or full-time employment
Working Hours: EST hours preferred, with flexibility to work around client time zones
ASSUMPTION: Salary range is an estimate based on industry standards for a contract role with 2-5 years of experience. Actual compensation may vary based on candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, and content creation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand generation.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and diverse client base offer unique opportunities for content creators to gain exposure to various industries and topics.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level content writer with 2-5 years of experience in B2B content creation.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the marketing department.
Work Arrangement: This is a remote, contract position with a preference for candidates available during EST hours.
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment
- Opportunity to work with global brands and gain exposure to diverse industries
- Possibility to take on more responsibilities and advance within the content marketing team
ASSUMPTION: This role offers a unique opportunity for contract workers to gain experience with a global company and potentially transition to a full-time position.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from anywhere.
Geographic Context:
- INFUSE's global client base allows for remote work with minimal time zone differences
- Candidates should be comfortable working independently and managing their time effectively
- Occasional travel may be required for team meetings or client events
Work Schedule: EST hours preferred, with flexibility to work around client time zones
ASSUMPTION: While this role is remote, candidates should be comfortable working independently and managing their time effectively to meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete a video interview and writing test
- Attend a live meeting or Zoom interview with the INFUSE team
- Receive an offer and discuss next steps
Key Assessment Areas:
- Writing skills and ability to create engaging B2B content
- Research skills and ability to understand complex terminology
- Attention to detail and commitment to producing high-quality work
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Submit at least two writing samples that demonstrate your writing style and approach
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your portfolio or examples of your work during the interview
- Research INFUSE's company culture and be ready to discuss how your values align with theirs
ATS Keywords: B2B content, long-form content, eBooks, whitepapers, articles, writing samples, research skills, attention to detail, marketing automation, content marketing, contract role
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, cultural fit, and ability to meet the company's high-quality standards.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or similar
- Project management tools like Asana, Trello, or Jira
- Marketing automation platforms (e.g., Marketo, HubSpot) or content marketing software (e.g., Contently, DivvyHQ) may be required
ASSUMPTION: Familiarity with industry-standard content management and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives for excellence in all aspects of its work
- Integrity: The company values honesty, transparency, and ethical behavior
- Collaboration: INFUSE fosters a culture of teamwork and open communication
Work Style:
- INFUSE values self-starters who can manage their time effectively and work independently
- The company encourages creativity, proactivity, and solutions-oriented thinking
- INFUSE offers a flexible work environment with remote work options
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-management skills?
- Are you comfortable working with diverse teams and adapting to client requirements?
- Do you have a growth mindset and a passion for continuous learning?
ASSUMPTION: INFUSE values candidates who are self-motivated, proactive, and committed to producing high-quality work in a remote environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Occasional weekend or evening work to meet tight deadlines
- Adapting to client requirements and feedback
- Working independently with minimal supervision
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a commitment to producing high-quality work.
📈 Similar Roles Comparison
- Unlike in-house content marketing roles, this contract position offers flexibility and the opportunity to work with diverse clients and industries
- Compared to freelance content writing, this role provides a more structured work environment with a dedicated team and global brand exposure
- Career progression may be slower than in full-time, in-house roles, but this position offers unique opportunities for contract workers to gain experience with a global company
ASSUMPTION: This role offers a unique blend of flexibility, global brand exposure, and the opportunity to work with a dedicated team.
📝 Sample Projects
- Creating an eBook on "The Future of B2B Marketing" for a global tech company
- Writing a whitepaper on "The Impact of AI in Cybersecurity" for a leading cybersecurity provider
- Developing a series of blog posts on "Best Practices for B2B Demand Generation" for INFUSE's content marketing team
ASSUMPTION: These sample projects demonstrate the variety and depth of content creation required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how my role would fit into it?
- How does INFUSE support the professional development of its contract workers?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does INFUSE ensure the quality and consistency of its content across various industries and clients?
- What opportunities are there for growth and advancement within the content marketing team?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your relevant experience and skills
- Submit at least two writing samples that demonstrate your writing style and approach
- Prepare for a video interview and writing test, as well as a live meeting or Zoom interview with the INFUSE team
- Follow up with INFUSE one week after your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
