📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (United States)
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and meeting deadlines
- Collaborating with various teams across different industries
- Continuously delivering high-quality work
ASSUMPTION: This role requires a strong focus on research, attention to detail, and the ability to understand complex terminology. The ideal candidate will have experience working with diverse clients and industries.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, and articles
✅ Conduct thorough research to ensure content accuracy and relevance
✅ Collaborate with various teams to understand client requirements and expectations
✅ Meet project deadlines and maintain high-quality standards
✅ Adapt writing style and tone to suit different industries and clients
ASSUMPTION: While this role focuses primarily on writing, there may be opportunities to contribute to brainstorming sessions and provide input on content strategy.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Proven experience writing for different industries and clients
Preferred Skills:
- Technical writing experience
- Familiarity with marketing and sales processes
- Experience with content management systems (CMS)
ASSUMPTION: While not explicitly stated, proficiency in using tools such as Google Docs, Microsoft Word, and content management systems is expected.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (USD) - This is an estimate based on industry standards for a mid-level B2B content writer in the United States.
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Potential for long-term contract renewal
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: As this is a contract position, benefits may be limited compared to full-time employment. However, the salary range is competitive for a mid-level B2B content writer.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, content syndication, and performance marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown to become a leading global provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client portfolio offer candidates the opportunity to work on diverse projects and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in B2B content writing, looking to advance their careers in a global marketing performance company.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the marketing department.
Work Arrangement: Remote (United States) - This role offers the flexibility to work from home or a co-working space within the United States.
Growth Opportunities:
- Potential for long-term contract renewal and increased responsibilities
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to transition to a full-time position or take on additional responsibilities
ASSUMPTION: As a mid-level role in a growing company, this position offers ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote - INFUSE offers a remote work environment, allowing employees to work from home or a co-working space within the United States.
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States has a diverse range of industries and markets, providing ample opportunities for B2B content writers
- Working remotely offers flexibility and the ability to balance work and personal life
- The United States has a well-established job market for B2B content writers, with numerous opportunities for growth and development
Work Schedule: Full-time (40 hours per week) with flexible scheduling - INFUSE offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills. However, it also offers the benefits of a flexible work-life balance and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Writing test or short project
- Final interview with the team
- Offer and onboarding
Key Assessment Areas:
- Writing skills and style
- Understanding of complex terminology
- Ability to adapt to client requirements
- Research skills and attention to detail
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements
- Prepare writing samples that showcase your ability to create long-form B2B content for various industries
- Be prepared to discuss your approach to research, writing, and meeting deadlines during the interview
ATS Keywords: B2B content, long-form content, eBooks, white papers, articles, research, attention to detail, client requirements, marketing, sales, CMS
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, attention to detail, and ability to adapt to client requirements. The process may vary depending on the specific needs of the project or team.
🛠️ Tools & Technologies
- Google Docs
- Microsoft Word
- Content Management Systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: As a remote worker, proficiency in using collaboration and communication tools is essential for successful performance in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Precision targeting
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Self-motivated and independent
- Adaptable and proactive
- Strong communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a proven track record of creating high-quality B2B content?
- Are you comfortable working remotely and managing your time effectively?
- Can you adapt your writing style and tone to suit different industries and clients?
- Do you have strong research skills and the ability to understand complex terminology?
- Are you a team player who can collaborate effectively with various teams?
ASSUMPTION: INFUSE values data-driven decision making, precision targeting, and collaboration. Candidates who align with these values and possess strong self-motivation, adaptability, and communication skills will likely thrive in this work environment.
⚠️ Potential Challenges
- Meeting tight deadlines for multiple projects simultaneously
- Adapting to the writing style and tone of various clients and industries
- Working remotely requires strong self-motivation and time management skills
- Keeping up with industry trends and best practices in B2B content writing
ASSUMPTION: While this role offers flexibility and the opportunity to work with diverse clients, it also presents challenges in managing multiple projects, adapting to different writing styles, and maintaining a strong work-life balance as a remote worker.
📈 Similar Roles Comparison
- B2B Content Writer (In-house) vs. B2B Content Writer (Remote, Contract) - Remote work offers flexibility but may lack the structure and resources available in an in-house position
- B2B Content Writer vs. Technical Writer - While both roles require strong writing skills, technical writers focus on creating documentation and user guides, while B2B content writers create marketing and sales collateral
- B2B Content Writer vs. Copywriter - Copywriters focus on creating persuasive and engaging content for advertising and marketing campaigns, while B2B content writers create informative and educational content for marketing and sales purposes
ASSUMPTION: While B2B content writing shares similarities with other writing roles, it is distinct in its focus on creating long-form, informative content for marketing and sales purposes across various industries.
📝 Sample Projects
- Creating an eBook on the latest trends in marketing automation for a software company
- Writing a white paper on the benefits of cloud computing for a technology consulting firm
- Developing a series of blog posts on the importance of data-driven decision making for a business intelligence platform
ASSUMPTION: INFUSE's diverse client portfolio and global presence offer candidates the opportunity to work on a wide range of projects, from thought leadership pieces to product-focused content and everything in between.
❓ Key Questions to Ask During Interview
- What are the most common industries and clients that INFUSE works with?
- How does INFUSE support the professional development and growth of its content writers?
- What are the typical project timelines and deadlines for B2B content writing projects?
- How does INFUSE ensure that its content writers have the necessary resources and support to succeed in their roles?
- What are the opportunities for collaboration and teamwork within the content writing team and across other departments?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into INFUSE's work environment, culture, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and accomplishments in B2B content writing
- Prepare writing samples that showcase your ability to create long-form B2B content for various industries
- Be prepared to discuss your approach to research, writing, and meeting deadlines during the interview
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
