📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, infographics, and articles
- Adapting to client requirements and meeting deadlines consistently
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Proactively seeking opportunities to improve content quality and processes
ASSUMPTION: This role requires a strong focus on writing, research, and communication skills. Previous experience in B2B content creation is crucial for success in this position.
📋 Key Responsibilities
✅ Create high-quality, engaging, and informative long-form content tailored to various industries and audiences
✅ Conduct thorough research to ensure content accuracy and relevance
✅ Collaborate with designers to create visually appealing infographics and other multimedia content
✅ Edit and proofread content to maintain a high standard of quality and consistency
✅ Stay up-to-date with industry trends and best practices in B2B content marketing
ASSUMPTION: This role involves a significant amount of independent work, requiring strong self-motivation and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience in writing B2B content
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum)
- Proven ability to understand and explain complex technical concepts
- Strong research skills and attention to detail
- Experience with content management systems (CMS) and project management tools
- Familiarity with SEO best practices and keyword research
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: While technical writing experience is preferred, candidates with a strong background in B2B content creation may also be considered.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (full-time equivalent, based on industry standards for contract roles)
Benefits:
- Flexible work schedule
- Opportunities for professional growth and development
- Collaborative and supportive work environment
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract B2B content writer roles. Actual compensation may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, and content creation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000, with over two decades of experience in the B2B marketing industry.
Company Description:
- Data-driven demand engine for precision targeting and qualified interest
- Omnichannel outreach and exclusive marketing programs
- Services available in over 75 countries across all time zones
- Proudly works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's extensive experience and global presence provide a stable and well-established environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Content Manager or similar position within the marketing department.
Work Arrangement: Remote (100%), with flexible scheduling and opportunities for collaboration with global teams.
Growth Opportunities:
- Advancement to senior content writer or content management roles
- Expansion into related marketing or communications specializations
- Professional development through workshops, webinars, and industry events
ASSUMPTION: This role offers ample opportunities for growth and development within the content marketing field and the broader marketing industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection
- Opportunities to collaborate with global teams and gain exposure to diverse perspectives and markets
- Potential for travel to attend industry events, conferences, or client meetings
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work independently
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening and phone/online interview with the hiring manager
- Writing test or assignment to assess content creation skills
- Final interview with the content manager or a panel of INFUSE team members
- Background check and onboarding process
Key Assessment Areas:
- Writing skills and ability to create engaging, informative content
- Research skills and attention to detail
- Adaptability to client requirements and brand voice
- Communication skills and ability to work effectively in a remote team environment
Application Tips:
- Highlight relevant experience and achievements in B2B content creation
- Include a portfolio or writing samples demonstrating your skills and versatility
- Tailor your resume and cover letter to emphasize your fit for the role and INFUSE's company culture
- Prepare for the writing test or assignment by familiarizing yourself with INFUSE's brand voice and content guidelines
ATS Keywords: B2B content, long-form content, eBooks, white papers, articles, research, client requirements, brand voice, marketing, communications, remote work
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on writing ability and adaptability to client requirements.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Project management tools like Asana, Trello, or Jira
- SEO tools such as SEMrush, Ahrefs, or Moz
- Design tools for creating infographics and other visual content (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant content management, project management, SEO, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and accountability
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Strong communication and collaboration skills
- Results-driven and focused on delivering high-quality work
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you thrive in a remote work environment and require minimal supervision to maintain productivity?
- Are you comfortable adapting your writing style to align with various client requirements and brand voices?
- Do you possess strong research skills and the ability to verify information for accuracy and relevance?
- Are you proactive in seeking opportunities to improve content quality and processes?
ASSUMPTION: INFUSE values candidates who are adaptable, self-motivated, and committed to delivering high-quality work in a remote team environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to diverse client requirements and brand voices
- Keeping up with industry trends and best practices in B2B content marketing
- Ensuring consistent content quality and accuracy across various industries and topics
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to in-house content writer roles, this contract position offers more flexibility and the opportunity to work with a diverse range of clients and industries
- Unlike freelance content writer roles, this position provides a stable work environment and opportunities for professional growth and development within the INFUSE organization
- As a contract role, this position may offer less job security and benefits compared to full-time, permanent content writer positions
ASSUMPTION: This role offers a unique blend of flexibility, stability, and growth opportunities tailored to mid-career content writers seeking to expand their skills and experience.
📝 Sample Projects
- Creating an eBook on "The Future of B2B Marketing" for a leading industry association
- Developing a series of blog posts on "Best Practices for Account-Based Marketing" for a global technology company
- Writing a white paper on "The Impact of AI on B2B Demand Generation" for a marketing technology provider
ASSUMPTION: These sample projects demonstrate the variety and depth of content creation opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and workflow for B2B content at INFUSE?
- How does INFUSE ensure consistent content quality and brand voice across various clients and industries?
- What opportunities are available for professional growth and development within the content marketing team?
- How does INFUSE support work-life balance and employee well-being in a remote work environment?
- Can you provide examples of how INFUSE has adapted to changes in the B2B marketing landscape and industry trends?
ASSUMPTION: These questions are designed to assess INFUSE's content creation processes, company culture, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and achievements in B2B content creation in your resume and cover letter
- Include a portfolio or writing samples demonstrating your skills and versatility
- Prepare for the writing test or assignment by familiarizing yourself with INFUSE's brand voice and content guidelines
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
