π Core Information
πΉ Job Title: B2B Content Writer (Remote, Contract)
πΉ Company: INFUSE
πΉ Location: Remote
πΉ Job Type: Contract
πΉ Category: Advertising Services
πΉ Date Posted: April 15, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (EST hours required)
π Job Overview
INFUSE is seeking a skilled B2B Content Writer to join our team on a contract basis. This role involves creating high-quality, long-form content such as eBooks, white papers, guides, and articles for various industries and clients. The ideal candidate will have a strong passion for writing, excellent writing skills, and the ability to adapt to client requirements while meeting deadlines.
π Key Responsibilities
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Create engaging and informative long-form B2B content, including eBooks, white papers, guides, and articles.
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Conduct thorough research to ensure content accuracy and relevance.
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Collaborate with clients and INFUSE team members to understand project requirements and expectations.
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Maintain a high level of attention to detail and quality in all written work.
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Meet project deadlines and maintain open communication with the team regarding progress.
ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
π― Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
Experience:
- 2+ years of experience in writing B2B content.
- Technical writing experience preferred.
Required Skills:
- Excellent writing skills with native-level English (C1 minimum).
- Strong research skills.
- Ability to understand and adapt to complex terminology.
- Great attention to detail.
- Proficiency in using content management systems and project management tools.
Preferred Skills:
- Experience writing for different industries and clients.
- Familiarity with SEO best practices.
- Knowledge of marketing automation tools.
ASSUMPTION: While not required, experience with marketing or advertising agencies may be beneficial for this role.
π° Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (full-time equivalent, based on industry standards for contract writers with 2-5 years of experience).
Benefits:
- Competitive pay.
- Flexible work schedule.
- Opportunities for professional growth and development.
Working Hours: 40 hours per week, with a flexible schedule that may include some overlap with EST hours.
ASSUMPTION: As a contract role, benefits may be limited compared to full-time positions. However, INFUSE offers competitive compensation and opportunities for growth.
π Applicant Insights
π Company Context
Industry: INFUSE operates in the B2B demand and revenue marketing performance sector, working with leading global brands to drive qualified interest and optimize lead-to-revenue performance.
Company Size: INFUSE is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: INFUSE was founded in 2000 and has since grown into a global company with offices in the United States and the United Kingdom.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company powered by data.
- The company uses an AI-driven demand engine to ensure precision targeting across in-market buyer and account profiles.
- INFUSE offers a wide range of services, including demand generation and activation, brand-to-demand programs, targeted display advertising, content creation and optimization, and channel partner campaigns.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website:
http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven demand generation and global reach makes it an attractive option for candidates seeking to work with industry-leading brands and gain experience in a dynamic, international environment.
π Role Analysis
Career Level: This role is suitable for mid-career content writers seeking to build their portfolio and gain experience in the B2B demand generation sector.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the INFUSE team.
Work Arrangement: This is a remote, contract position with a flexible work schedule that may require some overlap with EST hours.
Growth Opportunities:
- Opportunities to work with leading global brands and gain exposure to various industries.
- Potential to transition to a full-time role or take on additional responsibilities as the company grows.
- Access to professional development resources and training opportunities.
ASSUMPTION: As a contract role, growth opportunities may be limited compared to full-time positions. However, INFUSE's global presence and work with industry-leading brands provide ample opportunities for professional development and exposure to diverse projects.
π Location & Work Environment
Office Type: Remote work environment with no physical office required.
Office Location(s): N/A (remote work)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, USA, and London, UK.
- The company works with clients from various industries and locations worldwide.
Work Schedule: Flexible work schedule with a focus on meeting project deadlines and maintaining open communication with the team.
ASSUMPTION: INFUSE's remote work environment allows for a high degree of flexibility and autonomy, making it an attractive option for candidates seeking a work-life balance.
πΌ Interview & Application Insights
Typical Process:
1. Submit your application through the provided link.
2. Complete a video interview and/or writing test to assess your skills and fit for the role.
3. Participate in a live meeting or Zoom interview with the INFUSE team.
4. Receive an offer and discuss the details of the contract.
Key Assessment Areas:
- Writing skills and style.
- Understanding of complex terminology.
- Ability to adapt to client requirements.
- Attention to detail and quality of work.
- Communication and collaboration skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing experience and skills.
- Include a portfolio or writing samples that demonstrate your ability to create engaging and informative B2B content.
- Be prepared to discuss your approach to research, writing, and meeting deadlines during the interview.
ATS Keywords: B2B content, long-form content, eBooks, white papers, guides, articles, writing skills, research skills, attention to detail, technical writing, client requirements, project deadlines.
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills and fit for the role, with a focus on quality and attention to detail.
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, or similar).
- Project management tools (e.g., Asana, Trello, or similar).
- SEO tools (e.g., SEMrush, Ahrefs, or similar) β preferred but not required.
- Marketing automation tools (e.g., Marketo, HubSpot, or similar) β preferred but not required.
ASSUMPTION: Familiarity with industry-standard tools and technologies is preferred but not required. INFUSE may provide training and resources to help candidates develop the necessary skills for the role.
π Cultural Fit Considerations
Company Values:
- Data-driven decision making.
- Precision targeting and optimization.
- Collaboration and teamwork.
- Continuous learning and improvement.
- Global perspective and reach.
Work Style:
- INFUSE values independent workers who are highly organized, agile, proactive, and solutions-oriented.
- The company encourages a team-oriented approach to problem-solving and collaboration.
- INFUSE fosters a culture of continuous learning and professional development.
Self-Assessment Questions:
1. How do you approach adapting your writing style to meet client requirements?
2. Can you provide an example of a time when you had to research and write about a complex topic?
3. How do you ensure the quality and accuracy of your work, especially when working on multiple projects simultaneously?
ASSUMPTION: INFUSE values candidates who are passionate about writing, eager to learn, and able to adapt to the company's data-driven, global approach to B2B demand generation.
β οΈ Potential Challenges
1. Managing multiple projects and deadlines simultaneously.
2. Adapting to the unique requirements and expectations of various clients and industries.
3. Working remotely and maintaining open communication with the team.
4. Keeping up with the latest trends and best practices in B2B content creation and demand generation.
ASSUMPTION: INFUSE's global presence and work with industry-leading brands may present unique challenges and opportunities for growth and development.
π Similar Roles Comparison
1. B2B Content Writer (In-house): In-house roles may offer more job security and benefits but may also come with less flexibility and autonomy.
2. Freelance B2B Content Writer: Freelance roles may offer more flexibility and autonomy but may also come with less job security and benefits.
3. B2B Marketing Specialist/Manager: These roles may involve additional responsibilities, such as strategy development, campaign management, and team leadership.
ASSUMPTION: INFUSE's contract B2B Content Writer role offers a unique blend of flexibility, autonomy, and opportunities for professional growth and development.
π Sample Projects
1. eBook on the Future of B2B Demand Generation: Research and write a comprehensive eBook on the latest trends and best practices in B2B demand generation, tailored to the unique requirements of a specific client.
2. White Paper on Account-Based Marketing: Conduct in-depth research and write a detailed white paper on the benefits, strategies, and best practices of account-based marketing for a technology client.
3. Blog Series on Industry Trends: Write a series of blog posts on the latest trends and developments in a specific industry, optimized for search engines and tailored to the client's target audience.
ASSUMPTION: INFUSE's global presence and work with industry-leading brands provide ample opportunities for candidates to gain experience in a wide range of projects and industries.
β Key Questions to Ask During Interview
1. Can you describe the typical project timeline and deadlines for this role?
2. How does INFUSE support the professional development and growth of its contract writers?
3. Can you provide an example of a successful B2B content project that INFUSE has worked on, and what made it successful?
4. How does INFUSE ensure open communication and collaboration among remote team members?
5. What are the opportunities for growth and advancement within the INFUSE team?
ASSUMPTION: INFUSE's global presence and work with industry-leading brands provide ample opportunities for candidates to gain insights into the company's approach to B2B demand generation and content creation.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through
this link.
2. Tailor your resume and cover letter to highlight your relevant writing experience and skills.
3. Include a portfolio or writing samples that demonstrate your ability to create engaging and informative B2B content.
4. Be prepared to discuss your approach to research, writing, and meeting deadlines during the interview.
5. Follow up with INFUSE after submitting your application to confirm receipt and reiterate your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.