📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (EST hours required)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and meeting deadlines
- Delivering high-quality work across various industries
- Collaborating with a global team in a fast-paced environment
ASSUMPTION: This role requires a strong writer with a proven track record in B2B content creation, able to work independently and manage multiple projects.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
✅ Conduct research to ensure content accuracy and relevance
✅ Adapt writing style to suit different industries and client requirements
✅ Meet project deadlines and maintain high-quality standards
✅ Collaborate with the INFUSE team to ensure content aligns with brand guidelines and marketing objectives
ASSUMPTION: The role may involve occasional test or short project submissions as part of the evaluation process.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Proven ability to meet deadlines
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
ASSUMPTION: While not explicitly stated, proficiency in using content management systems (CMS) and collaboration tools may be expected.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (full-time equivalent, based on industry standards for a contract role with 2-5 years of experience)
Benefits:
- Opportunity to work with global brands and a diverse team
- Flexible work arrangement (remote, contract)
- Exposure to various industries and content types
Working Hours: Full-time equivalent hours, with a focus on EST business hours
ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time employment. However, the salary range is competitive for a contract position in the B2B content writing field.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE operates in the B2B demand and revenue marketing performance sector, working with global brands to generate qualified interest and drive lead-to-revenue performance.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: INFUSE was founded in 2000 and has since grown into a global company with offices in the US and UK.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company
- Powered by an AI-driven demand engine, INFUSE ensures precision targeting and omnichannel outreach
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's large size and global presence offer opportunities for career growth and exposure to diverse projects and industries.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career content writers seeking to gain experience in B2B content creation and working with global brands.
Reporting Structure: The B2B Content Writer will report directly to the INFUSE team, collaborating with various departments to ensure content aligns with brand guidelines and marketing objectives.
Work Arrangement: This is a remote, contract role with a focus on EST business hours.
Growth Opportunities:
- Exposure to various industries and content types
- Potential to work with global brands and a diverse team
- Opportunity to develop technical writing skills
ASSUMPTION: As a contract role, long-term career progression within INFUSE may be limited. However, the role offers valuable experience and exposure to diverse projects.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The remote nature of the role allows for flexibility in location, with a focus on EST business hours
- INFUSE's global presence offers opportunities to work with international clients and teams
- The company's offices are located in major cities, providing access to urban amenities and professional networks
Work Schedule: Full-time equivalent hours, with a focus on EST business hours
ASSUMPTION: While the role is remote, effective communication and time management skills are essential to collaborate with the global INFUSE team and meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Test or short project submission
- Final interview with the INFUSE team
Key Assessment Areas:
- Writing skills and style
- Research skills and attention to detail
- Adaptability to client requirements and industry-specific content
- Ability to meet deadlines and manage multiple projects
Application Tips:
- Highlight relevant B2B content writing experience and industry-specific projects
- Tailor your resume and cover letter to emphasize your writing skills, research abilities, and attention to detail
- Include at least two writing samples showcasing your B2B content creation capabilities
- Prepare for interview questions focused on your writing process, adaptability, and ability to meet deadlines
ATS Keywords: B2B content, writing skills, research skills, attention to detail, long-form content, eBooks, white papers, articles, client requirements, deadlines, collaboration
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' writing skills, adaptability, and ability to work independently in a global team environment.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
ASSUMPTION: Proficiency in using relevant tools and technologies may be expected, but specific software or platform experience is not explicitly required.
👔 Cultural Fit Considerations
Company Values:
- Excellence in demand generation and performance marketing
- Global collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Independent and self-motivated
- Adaptable and proactive
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have a proven track record of creating high-quality B2B content?
- Are you comfortable working independently and managing multiple projects?
- Can you adapt your writing style to suit different industries and client requirements?
ASSUMPTION: INFUSE values strong writing skills, adaptability, and a results-driven work ethic in their content creators.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, global environment
- Adapting to client requirements and industry-specific content
- Working remotely and effectively collaborating with a global team
- Meeting the expectations of global brands and industry-leading clients
ASSUMPTION: These challenges are inherent to working in a fast-paced, global B2B content creation role and can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content often requires more technical knowledge and a focus on industry-specific content, while B2C content is typically more consumer-oriented and focused on brand storytelling
- B2B Content Writer vs. Technical Writer: While both roles require strong writing skills and an understanding of complex terminology, technical writers often focus on creating documentation, API references, and other technical content, while B2B content writers create marketing and thought leadership content
- Career Path: B2B Content Writer → Senior Content Writer → Content Manager → Director of Content
ASSUMPTION: B2B Content Writer roles may require more industry-specific knowledge and technical understanding than B2C or technical writing roles, but they offer exposure to various industries and content types.
📝 Sample Projects
- Creating an eBook on "The Future of AI in Marketing" for a global tech brand
- Writing a white paper on "Cybersecurity Trends in 2025" for a leading cybersecurity company
- Developing a series of blog posts on "Marketing Automation Best Practices" for a marketing automation software provider
ASSUMPTION: These sample projects demonstrate the variety of industries and content types that a B2B Content Writer at INFUSE may encounter.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how my role would fit into it?
- How does INFUSE ensure that content aligns with brand guidelines and marketing objectives across various industries and clients?
- What opportunities are there for professional growth and development within INFUSE?
- How does INFUSE support work-life balance for remote employees?
- Can you provide examples of how INFUSE has adapted content to suit different industries and client requirements?
ASSUMPTION: These interview questions are designed to assess the company's content creation process, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content writing experience, research skills, and attention to detail
- Include at least two writing samples showcasing your B2B content creation capabilities
- Prepare for a video interview and test or short project submission as part of the evaluation process
- Follow up with INFUSE one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
