π Core Information
πΉ Job Title: B2B Content Writer (Remote, Contract)
πΉ Company: INFUSE
πΉ Location: Remote
πΉ Job Type: Contract
πΉ Category: Marketing & Communications
πΉ Date Posted: April 17, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote
π Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles
- Adapting to client requirements and consistently delivering high-quality work
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
- Proactively seeking opportunities to improve content and processes
ASSUMPTION: This role requires a strong understanding of B2B marketing and the ability to quickly grasp complex topics to create engaging and informative content.
π Key Responsibilities
β
Create long-form B2B content such as eBooks, white papers, guides, and articles
β
Adapt to client requirements and consistently deliver high-quality work
β
Collaborate with cross-functional teams to ensure content aligns with brand voice and messaging
β
Proactively seek opportunities to improve content and processes
β
Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
π― Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum)
- Strong research skills
- Ability to understand and adapt to complex terminology
- Great attention to detail
- Experience writing for different industries and clients (preferred)
Preferred Skills:
- Technical writing experience
- Familiarity with content management systems (CMS)
- Experience with SEO best practices
ASSUMPTION: While not explicitly stated, proficiency in using Microsoft Office Suite or similar tools is likely required for this role.
π° Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on industry standards for a contract B2B content writer with 2-5 years of experience)
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Potential for long-term collaboration with a global company
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time employment. However, the salary range is competitive for a contract B2B content writer with the required experience.
π Applicant Insights
π Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, content creation, and channel partner campaigns.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000, making it an established player in the B2B marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company is well-established and has a strong reputation in the B2B marketing industry.
π Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in B2B content writing.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or similar role.
Work Arrangement: This is a remote, contract position with flexible work hours.
Growth Opportunities:
- Potential for long-term collaboration and growth within the company
- Opportunities to work with diverse clients and industries
- Chance to develop skills in technical writing and other related areas
ASSUMPTION: As a contract role, growth opportunities may be limited compared to full-time employment. However, the diverse client base and global presence of INFUSE provide ample opportunities for professional development.
π Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work only)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere
- The company works with clients from around the world, providing exposure to diverse industries and cultures
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.
πΌ Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Writing test or project to assess skills and fit
- Final interview with the team or manager
Key Assessment Areas:
- Writing skills and style
- Understanding of B2B marketing and complex topics
- Adaptability to client requirements
- Attention to detail and research skills
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include at least two writing samples that demonstrate your ability to create long-form B2B content
- Tailor your application to emphasize your understanding of B2B marketing and your ability to adapt to client requirements
- Prepare for the writing test or project by researching INFUSE's clients and industry to ensure your content is relevant and valuable
ATS Keywords: B2B content, long-form content, eBooks, white papers, guides, articles, client requirements, high-quality work, research, complex terminology, attention to detail
ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's writing skills, adaptability, and understanding of B2B marketing. The process may involve multiple interviews and a writing test or project to ensure the best fit for the role.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on INFUSE's internal processes and client needs.
π Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Results-driven
- Adaptable
- Collaborative
- Proactive
- Attention to detail
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing your time effectively?
- Can you adapt your writing style to meet the unique requirements of each client?
- Do you have a strong understanding of B2B marketing and the ability to quickly grasp complex topics?
ASSUMPTION: INFUSE values candidates who are results-driven, adaptable, and able to work effectively in a remote, collaborative environment.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique requirements and voice of each client
- Working effectively in a remote, global team
- Keeping up with industry trends and best practices in B2B content marketing
ASSUMPTION: The remote work arrangement and diverse client base may present unique challenges that require strong communication, time management, and adaptability skills.
π Similar Roles Comparison
- Compared to in-house B2B content writer roles, this contract position may offer less job security and benefits but provides more flexibility and the opportunity to work with diverse clients
- Compared to freelance B2B content writer roles, this contract position offers more stability and the opportunity to work with a global company with established processes and systems
- Career progression in this role may involve transitioning to a full-time, in-house position or specializing in a specific industry or type of content
ASSUMPTION: This contract B2B content writer role offers a unique blend of flexibility, stability, and growth opportunities compared to similar roles in the industry.
π Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a major technology company
- Writing a white paper on the benefits of account-based marketing for a marketing software provider
- Developing a series of blog posts on best practices for B2B content marketing for a global marketing agency
ASSUMPTION: The specific projects assigned to the B2B Content Writer will vary depending on INFUSE's client base and industry trends.
β Key Questions to Ask During Interview
- What are the most common challenges faced by B2B content writers at INFUSE, and how can I best prepare for them?
- How does INFUSE support the professional development and growth of its contract writers?
- What are the most important qualities INFUSE looks for in a successful B2B content writer?
- How does INFUSE ensure that its content aligns with the brand voice and messaging of its clients?
- What are the most effective communication and collaboration tools used by INFUSE's remote teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into INFUSE's work environment and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and skills in your resume and cover letter
- Include at least two writing samples that demonstrate your ability to create long-form B2B content
- Prepare for the writing test or project by researching INFUSE's clients and industry to ensure your content is relevant and valuable
- Follow up with INFUSE one week after submitting your application to confirm receipt and reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.