π Core Information
πΉ Job Title: B2B Content Writer (Remote, Contract)
πΉ Company: INFUSE
πΉ Location: Remote
πΉ Job Type: Contract
πΉ Category: Marketing & Advertising
πΉ Date Posted: April 17, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, whitepapers, and articles
- Adapting to client requirements and meeting deadlines
- Collaborating with cross-functional teams to deliver high-quality work
- Continuously learning and staying updated with industry trends
ASSUMPTION: This role requires a strong focus on research, attention to detail, and the ability to understand complex terminology. The ideal candidate will have experience working with diverse clients and industries.
π Key Responsibilities
β
Create high-quality, engaging, and informative B2B content tailored to specific industries and audiences
β
Conduct thorough research to ensure the accuracy and relevance of content
β
Collaborate with designers and other stakeholders to create visually appealing content
β
Meet project deadlines and maintain open communication with the team
β
Continuously learn and stay updated with industry trends and best practices
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
π― Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2+ years of experience in B2B content writing, with a preference for technical writing experience
Required Skills:
- Excellent writing skills in native-level English (C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Proven ability to meet deadlines
Preferred Skills:
- Experience writing for different industries and clients
- Familiarity with content management systems (CMS)
- Basic knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, proficiency in using tools like Google Docs, Microsoft Word, and content management systems is expected for this role.
π° Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on industry standards for contract B2B content writers with 2-5 years of experience)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development
- Potential for long-term contract renewal or full-time employment
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for contract B2B content writers with 2-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
π Applicant Insights
π Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, and content creation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in [Year], with a focus on delivering demand excellence through data-driven strategies and AI-powered tools.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buyers throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven strategies and AI-powered tools allows for a dynamic and innovative work environment, with opportunities for continuous learning and growth.
π Role Analysis
Career Level: This role is suitable for mid-level content writers with 2-5 years of experience, seeking to advance their careers in B2B content creation.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the marketing department.
Work Arrangement: This is a fully remote, contract position with flexible work hours and the opportunity for long-term renewal or full-time employment.
Growth Opportunities:
- Expanding skills in content strategy, management, or specialized writing niches
- Advancing to a senior content writer or content management role
- Exploring opportunities in related fields such as marketing, advertising, or communications
ASSUMPTION: INFUSE's mid-sized company structure and focus on data-driven strategies provide ample opportunities for professional growth and development.
π Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (fully remote)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection.
- INFUSE has offices in Boca Raton, FL, and London, UK, providing opportunities for collaboration and networking with team members in different time zones.
- The company works with clients from various industries and locations worldwide, exposing content writers to diverse topics and audiences.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work independently
ASSUMPTION: The fully remote work arrangement requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.
πΌ Interview & Application Insights
Typical Process:
- Initial application review and screening
- Video interview with the hiring manager or interview team
- Writing test or project to assess skills and fit for the role
- Final interview and decision
Key Assessment Areas:
- Writing skills and style
- Research abilities and attention to detail
- Understanding of complex terminology and industry-specific content
- Adaptability to client requirements and feedback
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Include a portfolio or writing samples showcasing your B2B content writing abilities
- Prepare for the writing test or project by researching the company and its clients
- Demonstrate your enthusiasm for the role and eagerness to learn during the interview process
ATS Keywords: B2B content writing, long-form content, eBooks, whitepapers, articles, research, attention to detail, client requirements, deadline-driven, team collaboration
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, fit, and commitment to the role, with a focus on finding the best fit for the team and the company's long-term goals.
π οΈ Tools & Technologies
- Google Docs or Microsoft Word for content creation
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like SEMrush, Ahrefs, or Moz for optimizing content for search engines
- Project management tools such as Asana, Trello, or Jira for tracking progress and collaboration
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements. Familiarity with common content management systems and SEO best practices is expected for this role.
π Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Strong communication and collaboration skills
- Results-driven and focused on delivering high-quality work
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a strong attention to detail and the ability to understand complex terminology?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you have experience adapting to client requirements and feedback?
- Are you eager to learn and stay updated with industry trends and best practices?
ASSUMPTION: INFUSE values data-driven decision making, continuous learning, and collaboration, creating an environment that encourages growth and innovation. Candidates who align with these values and work styles will likely find success in this role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to diverse client requirements and feedback
- Working in a remote, independent environment with minimal supervision
- Keeping up with industry trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, self-motivation, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Compared to other B2B content writing roles, this position may require more independence and self-motivation due to the fully remote work arrangement
- INFUSE's focus on data-driven strategies and AI-powered tools sets it apart from other content marketing agencies, providing unique opportunities for growth and learning
- This role may offer more long-term growth potential than freelance or contract content writing positions, with the opportunity for full-time employment after a successful contract period
ASSUMPTION: INFUSE's unique focus on data-driven strategies and AI-powered tools, combined with its mid-sized company structure, creates an environment that balances innovation and growth with stability and support.
π Sample Projects
- Creating an eBook on "The Future of B2B Marketing" for a leading industry publication
- Writing a series of blog posts on "AI in Marketing" for an enterprise software company
- Developing a whitepaper on "Account-Based Marketing" for a marketing automation platform
ASSUMPTION: These sample projects demonstrate the range of content types, industries, and client requirements that a B2B Content Writer at INFUSE may encounter.
β Key Questions to Ask During Interview
- How does INFUSE support the professional growth and development of its content writers?
- What are the most challenging aspects of working remotely for this role, and how does INFUSE address them?
- How does INFUSE ensure that its content writers stay updated with industry trends and best practices?
- What are the most rewarding aspects of working as a B2B Content Writer at INFUSE?
- How does INFUSE measure the success and impact of its content marketing campaigns?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development as a B2B Content Writer at INFUSE.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare a portfolio or writing samples showcasing your B2B content writing abilities
- Prepare for the writing test or project by researching the company and its clients
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.