π Core Information
πΉ Job Title: B2B Content Writer (Remote, Contract)
πΉ Company: INFUSE
πΉ Location: Remote
πΉ Job Type: Contract
πΉ Category: Marketing & Communications
πΉ Date Posted: 2025-07-30
πΉ Experience Level: Mid-Senior level (2-5 years)
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles.
- Adapting to client requirements and consistently delivering high-quality work.
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging.
- Conducting research to ensure content is accurate, up-to-date, and valuable to the target audience.
ASSUMPTION: INFUSE is looking for a content writer with a proven track record in B2B content creation who can quickly understand and adapt to various industries and client requirements.
π Key Responsibilities
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Create high-quality, engaging, and informative long-form content tailored to B2B audiences.
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Conduct thorough research to ensure content accuracy and relevance.
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Collaborate with cross-functional teams to understand brand voice, messaging, and content strategy.
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Meet project deadlines and maintain consistent quality across all deliverables.
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Adapt to client requirements and feedback, making revisions as needed.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
π― Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
Experience: At least 2 years of experience in B2B content writing, with a preference for technical writing experience.
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum).
- Strong research skills and the ability to understand complex terminology.
- Great attention to detail and a keen eye for editing.
- Ability to adapt to different writing styles and tones for various industries and clients.
- Proficiency in using content management systems (CMS) and project management tools.
Preferred Skills:
- Experience with SEO best practices and keyword research.
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot).
- Knowledge of HTML and CSS.
ASSUMPTION: INFUSE values candidates with a passion for writing, creativity, and an interest in tech, as well as those who are eager to learn, highly organized, and agile.
π° Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and location).
Benefits:
- Flexible working hours and remote work arrangement.
- Opportunities for professional growth and development.
- Potential for long-term contract renewal or full-time employment.
Working Hours: Full-time (40 hours/week) with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B content writers with 2-5 years of experience. Actual compensation may vary based on the candidate's skills, experience, and negotiation.
π Applicant Insights
π Company Context
Industry: Marketing Services. INFUSE is a global B2B demand and revenue marketing performance company that focuses on precision targeting, omnichannel outreach, and AI-driven demand generation.
Company Size: 1,001-5,000 employees. As a mid-sized company, INFUSE offers a balance between the resources and opportunities of a larger organization and the agility and personal touch of a smaller one.
Founded: INFUSE was founded with a mission to deliver demand excellence through data-driven strategies and innovative marketing solutions.
Company Description:
- INFUSE is powered by a demand engine that combines first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
- The company offers a range of services, including B2B demand generation, content syndication, and account-based marketing, to help clients drive qualified interest and optimize their lead-to-revenue performance.
- INFUSE works with industry-leading brands across various sectors and has a global presence, with offices in the United States and the United Kingdom.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: infuse.com
ASSUMPTION: INFUSE's focus on data-driven strategies and precision targeting sets it apart in the B2B marketing landscape, offering applicants a unique opportunity to work with cutting-edge technology and innovative approaches to demand generation.
π Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced content writers looking to apply their skills in a dynamic and challenging environment.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the marketing department.
Work Arrangement: Fully remote, with the option to work from one of INFUSE's global offices if preferred.
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment.
- Opportunities to work on diverse projects and gain exposure to various industries and clients.
- Chance to develop skills in related areas, such as SEO, marketing automation, or technical writing.
ASSUMPTION: INFUSE's global presence and diverse client base provide ample opportunities for content writers to grow both personally and professionally within the organization.
π Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role is remote-friendly.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, USA; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, UK
Geographic Context:
- Boca Raton, FL, USA: A suburban city in South Florida with a mix of urban and suburban environments, offering a variety of cultural, recreational, and dining options.
- London, UK: A global city with a rich history, diverse culture, and vibrant arts scene, providing ample opportunities for personal and professional growth.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: INFUSE's remote-friendly work environment enables applicants to maintain a flexible work-life balance while still collaborating with a global team and working on diverse projects.
πΌ Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or a member of the content team.
- Writing test or project to assess the candidate's skills and fit for the role.
- Final interview with the hiring manager or a panel of INFUSE team members.
Key Assessment Areas:
- Writing skills and ability to adapt to different writing styles and tones.
- Research skills and attention to detail.
- Understanding of B2B marketing principles and ability to create engaging content for target audiences.
- Cultural fit and alignment with INFUSE's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or writing samples that demonstrate your ability to create high-quality B2B content.
- Prepare for the writing test or project by reviewing INFUSE's content guidelines and familiarizing yourself with the company's brand voice and messaging.
- Research INFUSE's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: B2B content writing, long-form content, eBooks, white papers, guides, articles, research, client requirements, attention to detail, native-level English, marketing services, demand generation, revenue marketing, precision targeting, omnichannel outreach, AI-driven demand generation.
ASSUMPTION: INFUSE's interview process is designed to assess the candidate's skills, cultural fit, and alignment with the company's values, ensuring a strong match for both the applicant and the organization.
π οΈ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager.
- Project management tools like Asana, Trello, or Jira.
- Marketing automation platforms (e.g., Marketo, HubSpot) for content distribution and tracking.
- SEO tools like SEMrush, Ahrefs, or Moz for keyword research and optimization.
- Collaboration tools such as Slack, Microsoft Teams, or Google Workspace for internal communication and file sharing.
ASSUMPTION: INFUSE's use of cutting-edge technology and tools enables content writers to create, manage, and distribute high-quality content efficiently and effectively.
π Cultural Fit Considerations
Company Values:
- Data-driven: INFUSE emphasizes the use of data and analytics to inform decision-making and drive results.
- Innovative: The company encourages creativity, continuous learning, and the exploration of new ideas and approaches.
- Collaborative: INFUSE fosters a culture of teamwork, open communication, and mutual support.
- Customer-focused: The organization prioritizes understanding and meeting the needs of its clients to deliver exceptional results.
Work Style:
- Remote-friendly: INFUSE offers flexible work arrangements, allowing employees to balance their personal and professional lives effectively.
- Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and proactive.
- Results-oriented: INFUSE values employees who take initiative, set clear goals, and consistently deliver high-quality work.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable with change and adaptability?
- Are you a strong communicator with excellent written and verbal skills in native-level English?
- Do you have a passion for writing and a keen eye for detail, with a commitment to creating high-quality content?
- Are you comfortable working independently and managing your time effectively, with a strong sense of personal responsibility and accountability?
ASSUMPTION: INFUSE's cultural values and work style prioritize data-driven decision-making, innovation, collaboration, customer focus, and a dynamic, results-oriented approach to work. Applicants should assess their fit with these values and work style preferences before applying.
β οΈ Potential Challenges
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management.
- INFUSE's global client base may necessitate working with clients in different time zones, potentially impacting communication and collaboration.
- As a remote-friendly company, INFUSE relies on strong communication and collaboration tools to facilitate teamwork and project management, which may present challenges for applicants who prefer an in-office work environment.
- The dynamic and fast-paced nature of the role may require applicants to be adaptable, proactive, and comfortable with change.
ASSUMPTION: INFUSE's unique work environment and global client base present both opportunities and challenges for content writers, requiring strong organizational skills, adaptability, and effective communication.
π Similar Roles Comparison
- Compared to in-house content writer roles, this contract position offers more flexibility and the opportunity to work with a diverse range of clients and industries.
- INFUSE's focus on data-driven demand generation sets it apart from traditional content marketing agencies, offering applicants a unique opportunity to work with cutting-edge technology and innovative approaches to B2B marketing.
- As a mid-sized company, INFUSE offers a balance between the resources and opportunities of a larger organization and the agility and personal touch of a smaller one, providing content writers with ample opportunities for growth and development.
ASSUMPTION: INFUSE's unique approach to B2B demand generation, global presence, and mid-sized structure make it an attractive option for content writers seeking a dynamic and challenging work environment with ample opportunities for growth and development.
π Sample Projects
- Creating an eBook on the future of AI in marketing for a technology-focused client.
- Developing a white paper on the importance of data privacy and security in the B2B space for a cybersecurity company.
- Writing a series of blog posts on industry trends and best practices for a marketing automation platform.
ASSUMPTION: INFUSE's diverse client base and range of projects provide content writers with the opportunity to work on engaging and informative content across various industries and topics.
β Key Questions to Ask During Interview
- Can you describe the typical content creation process at INFUSE, from initial brief to final delivery?
- How does INFUSE ensure that content aligns with the brand voice and messaging of its clients?
- What opportunities are there for professional growth and development within the content team at INFUSE?
- How does INFUSE support its content writers in staying up-to-date with industry trends and best practices?
- What is the typical work-life balance for content writers at INFUSE, and how is it maintained in a remote-friendly work environment?
ASSUMPTION: INFUSE's interview process provides applicants with the opportunity to ask questions and gain insights into the company's culture, work environment, and expectations for the role, ensuring a strong fit for both the applicant and the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the INFUSE job board.
- Prepare a tailored resume and cover letter highlighting your relevant experience and skills for this role.
- Include at least two writing samples that demonstrate your ability to create high-quality B2B content across various industries and client requirements.
- Prepare for the writing test or project by reviewing INFUSE's content guidelines and familiarizing yourself with the company's brand voice and messaging.
- Follow up with INFUSE's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.