📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (EST hours required)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and meeting deadlines
- Working independently and collaboratively with the INFUSE team
- Leveraging excellent writing skills, attention to detail, and strong research abilities
ASSUMPTION: This role requires a high level of self-motivation, time management, and communication skills to succeed in a remote work environment.
📋 Key Responsibilities
✅ Create high-quality, engaging, and informative long-form B2B content across various industries
✅ Conduct thorough research to ensure content accuracy and relevance
✅ Collaborate with the INFUSE team to understand client requirements and deliver tailored content
✅ Meet project deadlines and maintain consistent quality in all deliverables
✅ Continuously learn and adapt to new topics, industries, and client needs
ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content, with a preference for technical writing experience
Required Skills:
- Excellent writing skills with a native-level command of English (C1 minimum)
- Strong research skills and attention to detail
- Ability to understand and adapt to complex terminology
- Experience writing for different industries and clients (preferred)
- Proficient in using content management systems (CMS) and other relevant tools
Preferred Skills:
- Experience with SEO best practices and keyword research
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot)
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in using content management systems and relevant tools is essential for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and industry standards for contract B2B content writers)
Benefits:
- Flexible work schedule with a focus on results and deliverables
- Opportunities for professional growth and development
- Collaborative and supportive team environment
Working Hours: EST hours required, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract B2B content writers with 2-5 years of experience. Actual compensation may vary based on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, and more.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
- INFUSE offers demand generation tools and professionals available in over 75 countries across all time zones
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client portfolio offer unique opportunities for content writers to gain experience across various industries and topics.
📊 Role Analysis
Career Level: This role is suitable for mid-career content writers seeking to expand their skills and gain experience in B2B marketing.
Reporting Structure: The B2B Content Writer will report directly to the INFUSE content team and collaborate with various departments to understand client requirements.
Work Arrangement: This is a remote, contract position with a focus on results and deliverables. Regular communication with the team is essential to ensure project success.
Growth Opportunities:
- Expanding skills and expertise in B2B content creation and marketing
- Gaining experience working with global brands and clients
- Potential opportunities for full-time employment or long-term contract extensions
ASSUMPTION: INFUSE's focus on data-driven demand generation and global client portfolio provides ample opportunities for content writers to grow their skills and careers.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Remote work from anywhere, with a focus on EST hours
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere
- Working remotely requires strong self-motivation, time management, and communication skills
- Applicants should be comfortable working independently and collaborating with a global team
Work Schedule: Flexible, with a focus on results and deliverables during EST hours
ASSUMPTION: The remote work environment requires applicants to be self-driven, organized, and capable of managing their time effectively to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Complete a video interview for the review of the hiring manager
- Potential test or short project to assess fit for the team
- Interview with the INFUSE team, either live or via Zoom
- Decision and offer discussion, if applicable
Key Assessment Areas:
- Writing skills and samples
- Research skills and attention to detail
- Understanding of B2B content creation and marketing
- Ability to adapt to client requirements and work collaboratively
Application Tips:
- Submit at least two writing samples that demonstrate your writing style and approach
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare for interview questions related to your writing process, research methods, and ability to adapt to client requirements
ATS Keywords: B2B content, long-form content, eBooks, white papers, articles, writing samples, research skills, attention to detail, client requirements, marketing, advertising services
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, adaptability, and cultural fit within the team.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation platforms (e.g., Marketo, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on INFUSE's internal systems and client needs.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Client-centric approach
- Global perspective
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Strong communication and collaboration skills
- Results-oriented and focused on deliverables
- Comfortable working in a global, remote team environment
Self-Assessment Questions:
- Do you have a proven track record of writing high-quality B2B content?
- Are you comfortable working independently and collaboratively in a remote team environment?
- Can you adapt to client requirements and meet project deadlines consistently?
- Do you have strong research skills and attention to detail?
- Are you eager to learn and grow your skills in B2B content creation and marketing?
ASSUMPTION: INFUSE values data-driven decision making, collaboration, and a client-centric approach, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to client requirements and feedback
- Working effectively in a remote, global team environment
- Keeping up with industry trends and best practices in B2B content creation and marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike in-house content roles, this contract position offers flexibility and the opportunity to work with a diverse range of clients and industries
- Compared to freelance content writing, this role provides a more structured work environment and access to INFUSE's global client portfolio
- Career progression may involve expanding skills and expertise in B2B content creation and marketing, with potential opportunities for full-time employment or long-term contract extensions
ASSUMPTION: This role offers unique advantages and challenges compared to similar content writing positions, depending on the candidate's career goals and preferences.
📝 Sample Projects
- Creating an eBook on "The Future of B2B Marketing" for a global tech client
- Writing a white paper on "Artificial Intelligence in Demand Generation" for an industry-leading marketing automation platform
- Developing a series of blog posts on "B2B Content Marketing Best Practices" for INFUSE's own content marketing efforts
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available within INFUSE's global client portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and workflow at INFUSE?
- How does INFUSE ensure that content aligns with client requirements and brand guidelines?
- What opportunities are there for professional growth and development within the content team?
- How does INFUSE support remote workers and foster a collaborative team environment?
- Can you provide examples of how INFUSE has adapted to industry trends and changes in B2B marketing?
ASSUMPTION: Asking these questions can help candidates better understand INFUSE's content creation processes, team dynamics, and commitment to professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your relevant skills and experience
- Submit at least two writing samples that demonstrate your writing style and approach
- Prepare for a video interview and potential test or short project
- Follow up with INFUSE after one week if you haven't heard back, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
