- INFUSE is seeking a skilled B2B content writer to create long-form content such as eBooks, whitepapers, and articles across various industries.
- The ideal candidate will have a proven track record in B2B content writing, excellent writing skills, and native-level English proficiency.
- This role requires meeting deadlines, delivering high-quality work, and adapting to client requirements and expectations.
📋 Key Responsibilities
- ✅ Create long-form B2B content such as eBooks, whitepapers, guides, infographics, and articles.
- ✅ Conduct research to ensure content accuracy and relevance.
- ✅ Collaborate with clients and INFUSE team members to understand project requirements and deliverables.
- ✅ Edit and proofread content to ensure quality and consistency.
- ✅ Maintain a high level of organization and attention to detail while managing multiple projects and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
- Experience: 2+ years of experience in B2B content writing, with a preference for technical writing experience.
- Required Skills:
- Excellent writing skills
- Native-level English (or C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Proficiency in using content management systems (CMS) and project management tools
- Preferred Skills:
- Experience writing for different industries and clients
- Familiarity with SEO best practices
- Knowledge of marketing automation tools
💰 Compensation & Benefits
- Salary Range: $50,000 - $70,000 USD per year (full-time equivalent, based on industry standards for a contract role with 2-5 years of experience)
- Benefits: Competitive benefits package for full-time employees, including health insurance, 401(k) matching, and paid time off. Benefits for contract employees may vary.
- Working Hours: Full-time (40 hours/week), with a flexible schedule and the ability to work EST hours.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 1,001-5,000 employees
- Founded: INFUSE was founded in 2008 and has since grown into a global B2B demand and revenue marketing performance company.
- Company Description: INFUSE is powered by a demand engine that uses data and AI to drive qualified interest and optimize lead-to-revenue performance. They work with industry-leading brands to deliver demand generation and activation services, brand-to-demand programs, targeted display advertising, content creation and optimization, channel partner campaigns, and more.
- Company Specialties: B2B demand generation, lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
📊 Role Analysis
- Career Level: Mid-level to senior content writer role, with opportunities for growth and professional development.
- Reporting Structure: This role will report directly to the Content Manager or similar position.
- Work Arrangement: Remote work with a flexible schedule, requiring the ability to work EST hours.
- Growth Opportunities: As INFUSE continues to grow, there may be opportunities for the right candidate to take on more responsibility, mentor junior team members, or even move into a management role.
🌍 Location & Work Environment
- Office Type: Remote work environment, with no physical office required.
- Office Location(s): N/A (remote work only)
- Geographic Context: INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere in the United States.
- Work Schedule: Full-time (40 hours/week), with a flexible schedule and the ability to work EST hours.
💼 Interview & Application Insights
- Typical Process: 1. Application review, 2. Video interview, 3. Test or short project, 4. Live interview with the hiring manager and/or interview team.
- Key Assessment Areas: Writing samples, writing skills, research skills, attention to detail, understanding of complex terminology, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your B2B content writing experience and relevant skills.
- Submit at least two writing samples that showcase your writing style and approach.
- Be prepared to discuss your experience with complex terminology and your ability to adapt to client requirements.
- Familiarize yourself with INFUSE's company culture and values.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or similar platforms.
- Project management tools like Asana, Trello, or Jira.
- Marketing automation tools such as HubSpot, Marketo, or Pardot (preferred but not required).
- SEO tools like SEMrush, Ahrefs, or Moz (preferred but not required).
👔 Cultural Fit Considerations
- Company Values: INFUSE values include excellence, innovation, collaboration, and customer focus. They seek candidates who embody these values and are passionate about driving demand and revenue growth for their clients.
- Work Style: INFUSE values independent workers who are highly organized, agile, proactive, solutions-oriented, and team players. They look for candidates who are eager to learn, creative, and interested in tech.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously.
- Adapting to client requirements and expectations, which may vary from project to project.
- Working remotely and maintaining a consistent work schedule in EST time zone.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on long-form B2B content creation, while related roles may involve shorter-form content, social media content, or content strategy.
- Industry-specific context: B2B content writers in the advertising services industry may work on a variety of projects for different clients, requiring strong adaptability and research skills.
- Career path comparison: This role can serve as a stepping stone to more senior content writing roles, content management positions, or even transition into marketing or communications roles within the organization.
📝 Sample Projects
- Creating an eBook on the latest trends in cybersecurity for a tech company.
- Writing a whitepaper on the benefits of cloud computing for a software-as-a-service (SaaS) provider.
- Developing a series of blog posts on digital marketing best practices for an advertising agency.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a content project, from initial brief to final delivery?
- How does INFUSE support the professional development of its content writers?
- What is the team structure like, and how will I collaborate with other departments?
- How does INFUSE approach content strategy and messaging for its clients?
- What are the most challenging aspects of working remotely for INFUSE, and how does the company support its remote employees?
📌 Next Steps for Applicants
- To apply for this position, submit your application through this [link](https://job-boards.greenhouse.io/infuse/jobs/4554421005).
- Tailor your resume and cover letter to highlight your B2B content writing experience and relevant skills.
- Prepare at least two writing samples that showcase your writing style and approach.
- Familiarize yourself with INFUSE's company culture and values.
- Follow up with the hiring manager after one week if you haven't heard back regarding your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
