π Core Information
πΉ Job Title: B2B Content Writer (Remote, Contract)
πΉ Company: INFUSE
πΉ Location: Remote
πΉ Job Type: Contract
πΉ Category: Advertising Services
πΉ Date Posted: April 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (Solely)
π Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and meeting deadlines
- Collaborating with various teams to deliver high-quality work
- Continuously learning and improving writing skills
ASSUMPTION: This role requires a strong ability to understand complex terminology and conduct thorough research to create accurate and engaging content.
π Key Responsibilities
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Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
β
Adapt to client requirements and expectations while maintaining high-quality standards
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Meet project deadlines and manage multiple projects simultaneously
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Collaborate with various teams, including designers and marketing specialists, to ensure content aligns with brand guidelines and marketing objectives
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Conduct thorough research to ensure content is accurate and up-to-date
ASSUMPTION: The role may involve working with technical subjects, requiring the ability to grasp and explain complex concepts clearly.
π― Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (or C1 minimum)
- Strong research skills
- Ability to understand and explain complex terminology
- Great attention to detail
- Proven experience writing for different industries and clients (preferred)
Preferred Skills:
- Technical writing experience
- Familiarity with content management systems (CMS)
- Experience with SEO best practices
ASSUMPTION: While a degree is preferred, INFUSE values relevant experience and may consider candidates without a degree but with a strong portfolio and relevant work experience.
π° Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (based on industry standards for contract B2B content writers with 2-5 years of experience)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development
- Potential for long-term contract renewal or full-time employment
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
π Applicant Insights
π Company Context
Industry: INFUSE operates in the advertising services industry, focusing on B2B demand generation, lead generation, and content marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2002 and has since grown to become a multiple-time Inc. 5000 honoree.
Company Description:
- Fully integrated, data-fueled demand generation engine
- Holistic, omni-channel approach to identify, qualify, and produce actionable engagement
- Employs the latest innovations in digital marketing to generate leads
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and industry recognition indicate a strong commitment to quality and innovation in B2B demand generation.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role.
Work Arrangement: Remote (Solely), with flexible hours and the ability to work from anywhere.
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment
- Opportunities to work on diverse projects and industries
- Professional development and skill-building through various training programs
ASSUMPTION: INFUSE's mid-sized company structure and focus on growth opportunities indicate a strong potential for career advancement within the organization.
π Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere
- INFUSE has offices in Boca Raton, FL, and London, UK, but this role does not require on-site presence
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to set one's own schedule
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance work and personal responsibilities effectively.
πΌ Interview & Application Insights
Typical Process:
- Initial application review and screening
- Video interview with the hiring manager or interview team
- Writing test or short project to assess skills and fit
- Final decision and offer
Key Assessment Areas:
- Writing skills and ability to adapt to client requirements
- Research skills and attention to detail
- Cultural fit and alignment with INFUSE's values
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include a portfolio of writing samples that demonstrate your ability to create engaging and informative B2B content
- Prepare for the writing test or short project by familiarizing yourself with INFUSE's content style and brand guidelines
- Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: B2B content, long-form content, writing skills, research skills, attention to detail, client requirements, deadlines, collaboration, technical writing, marketing objectives
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
π οΈ Tools & Technologies
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Writing and editing tools (e.g., Grammarly, Hemingway App)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and client requirements.
π Cultural Fit Considerations
Company Values:
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Proactive and solutions-oriented
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a strong ability to understand and explain complex concepts clearly?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: INFUSE values candidates who are data-driven, innovative, and results-oriented, with a strong work ethic and a commitment to continuous learning and improvement.
β οΈ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to client requirements and expectations
- Working with complex or technical subjects
- Ensuring consistent high-quality work in a remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content writers focus on creating content for business audiences, while B2C content writers create content for consumer audiences. B2B content often requires a deeper understanding of complex subjects and more formal language.
- B2B Content Writer vs. Technical Writer: While both roles involve creating content for business audiences, technical writers focus on creating documentation, user manuals, and other technical content, while B2B content writers create marketing and promotional content.
- B2B Content Writer vs. Copywriter: Copywriters create persuasive and engaging content for various marketing materials, such as advertisements, brochures, and websites. B2B content writers focus on creating long-form content for various industries and clients.
ASSUMPTION: These roles share some similarities but differ in their focus, target audience, and the type of content created.
π Sample Projects
- Creating an eBook on the latest trends in B2B marketing for a tech industry client
- Writing a white paper on the benefits of account-based marketing for a marketing software company
- Developing a series of blog posts on the importance of data-driven decision-making for a business consulting firm
ASSUMPTION: These sample projects demonstrate the variety of content and industries that B2B content writers may work with at INFUSE.
β Key Questions to Ask During Interview
- What are the most common challenges faced by B2B content writers at INFUSE, and how can I best prepare to address them?
- How does INFUSE support the professional development and growth of its content writers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE ensure consistent high-quality work from its remote content writers?
- What are the most important qualities INFUSE looks for in a B2B content writer?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your B2B content writing experience
- Prepare a portfolio of writing samples that demonstrate your ability to create engaging and informative B2B content
- Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to complete a writing test or short project to assess your skills and fit for the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.