📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, guides, and articles
- Adapting to client requirements and consistently delivering high-quality work
- Meeting deadlines and maintaining a high level of organization
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
ASSUMPTION: The role may involve working with various industries and clients, requiring flexibility and quick learning.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, and articles
✅ Adapt to client requirements and deliver high-quality work consistently
✅ Meet deadlines and maintain a high level of organization
✅ Collaborate with cross-functional teams to ensure content aligns with brand voice and messaging
✅ Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
ASSUMPTION: The role may require occasional revisions based on client feedback or changes in project scope.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills in native-level English (C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Proven experience writing for different industries and clients (preferred)
Preferred Skills:
- Technical writing experience
- Familiarity with content management systems (CMS)
- Experience with SEO best practices
ASSUMPTION: While not explicitly stated, proficiency in using Microsoft Office Suite or similar tools is likely required.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on industry standards for a mid-level B2B content writer with 2-5 years of experience)
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Potential for long-term contract renewal or full-time employment
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: As a contractor, the candidate may be responsible for their own health insurance and retirement benefits.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, content syndication, and performance marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a leading global provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and diverse client base may expose the content writer to various industries and topics, providing ample opportunities for learning and growth.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The B2B Content Writer will likely report directly to the Content Manager or similar role
Work Arrangement: Fully Remote, with the possibility of occasional virtual team meetings or check-ins
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment
- Opportunities for professional development and skill-building
- Exposure to various industries and clients, fostering versatility and adaptability
ASSUMPTION: As a contractor, the candidate may have limited access to certain benefits and growth opportunities compared to full-time employees.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Not applicable (fully remote)
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a global company and engage with diverse teams
- Potential for occasional virtual team meetings or check-ins
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The candidate should have a reliable internet connection and a suitable workspace for remote work.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Writing test or project to assess skills and style
- Final interview and decision
Key Assessment Areas:
- Writing skills and style
- Research skills and ability to understand complex terminology
- Attention to detail and quality of work
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Submit at least two writing samples that showcase your style and versatility
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the writing test or project by familiarizing yourself with INFUSE's brand voice and messaging
ATS Keywords: B2B content, long-form content, writing skills, English, research, attention to detail, client requirements, deadlines, teamwork, marketing, communications
ASSUMPTION: INFUSE's hiring process may involve multiple stages and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as WordPress, Drupal, or similar
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Independent worker with strong self-motivation
- Agile and proactive, with a solutions-oriented mindset
- Highly organized and able to manage multiple projects and deadlines
- Creative and passionate about writing
- Interested in tech and eager to learn
Self-Assessment Questions:
- Do you have a proven record of writing high-quality B2B content?
- Are you comfortable working independently and managing your own time?
- Can you adapt to client requirements and maintain a high level of quality?
- Do you have strong research skills and the ability to understand complex terminology?
- Are you comfortable using various tools and technologies to streamline your work?
ASSUMPTION: INFUSE values candidates who are a strong cultural fit and align with their core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to client requirements and feedback
- Occasional revisions or rework based on client feedback or changes in project scope
- Working remotely and maintaining a consistent work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content often requires more technical knowledge and industry-specific research
- B2B Content Writer vs. Technical Writer: B2B content may not require the same level of technical detail as technical writing, but it should still be accurate and well-researched
- B2B Content Writer vs. Copywriter: B2B content focuses on educating and informing the audience, while copywriting often aims to persuade and sell
ASSUMPTION: Each role has its unique aspects, and candidates should consider their preferences and strengths when comparing roles.
📝 Sample Projects
- Creating an eBook on "The Future of Marketing Automation" for a marketing software company
- Writing a white paper on "Cybersecurity Trends in 2025" for a cybersecurity firm
- Developing a series of blog posts on "The Impact of AI in Various Industries" for an AI-focused publication
ASSUMPTION: These sample projects demonstrate the range of topics and formats the B2B Content Writer may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most common industries and topics that INFUSE's clients request content for?
- How does INFUSE ensure that its content aligns with each client's brand voice and messaging?
- What are the most important qualities INFUSE looks for in a B2B Content Writer?
- How does INFUSE support the professional growth and development of its content writers?
- What is the typical timeline for a long-form content project, from initial brief to final delivery?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter that highlight your relevant skills and experiences
- Submit at least two writing samples that showcase your style and versatility
- Prepare for the writing test or project by familiarizing yourself with INFUSE's brand voice and messaging
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
