📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, whitepapers, and articles
- Adapting to client requirements and expectations
- Delivering high-quality work consistently
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
ASSUMPTION: This role requires a strong understanding of B2B content creation and the ability to adapt to various industries and clients.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, whitepapers, guides, infographics, and articles
✅ Conduct research to ensure content is accurate, up-to-date, and valuable to the target audience
✅ Collaborate with designers and other stakeholders to create visually appealing content
✅ Edit and proofread content to ensure it meets INFUSE's high-quality standards
✅ Meet project deadlines and manage multiple projects simultaneously
ASSUMPTION: This role may require working on multiple projects with tight deadlines, so strong organizational skills and time management are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills with native-level English (C1 minimum)
- Strong research skills
- Ability to understand complex terminology
- Great attention to detail
- Experience writing for different industries and clients (preferred)
Preferred Skills:
- Technical writing experience
- Familiarity with content management systems (CMS)
- Experience with SEO best practices
ASSUMPTION: While technical writing experience is preferred, a strong understanding of B2B content creation and a willingness to learn are essential for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (Based on industry standards for remote B2B content writers with 2-5 years of experience)
Benefits:
- Flexible work schedule
- Opportunities for professional growth and development
- Potential for long-term contract renewal or full-time employment
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, content creation, and channel partner campaigns.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand generation.
Company Description:
- INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven demand generation and global reach make it an attractive employer for B2B content writers looking to work with high-profile clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Content Manager
Work Arrangement: Remote (100%) with flexible scheduling
Growth Opportunities:
- Potential for long-term contract renewal or full-time employment
- Opportunities for professional development and skill-building
- Exposure to various industries and clients, fostering a well-rounded skill set
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere
- INFUSE has offices in Boca Raton, FL, and London, UK, but this role does not require on-site work
- Remote work may require occasional overlap with US Eastern Time business hours
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement for this role may require some overlap with US Eastern Time business hours to collaborate effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete a video interview to assess your communication skills and cultural fit
- Participate in a test or short project to demonstrate your writing skills and understanding of B2B content creation
- Interview with the hiring manager and/or interview team to discuss your qualifications, experience, and career goals
- Receive an offer and onboarding information if selected
Key Assessment Areas:
- Writing skills and ability to create high-quality B2B content
- Research skills and ability to understand complex terminology
- Communication skills and ability to work effectively with cross-functional teams
- Cultural fit and alignment with INFUSE's values and work environment
Application Tips:
- Submit at least two writing samples that showcase your B2B content writing skills and adaptability to different industries and clients
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching INFUSE's company culture, values, and specialties
ATS Keywords: B2B content writer, long-form content, eBooks, whitepapers, articles, research, attention to detail, client requirements, cross-functional teams, remote work
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and work environment.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or HubSpot
- Project management tools like Asana, Trello, or Jira
- Communication and collaboration tools such as Slack, Microsoft Teams, or Google Workspace
- SEO tools like SEMrush, Ahrefs, or Moz
ASSUMPTION: Familiarity with these tools is not required but may be helpful for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and accountability
Work Style:
- Remote work requires strong self-motivation, time management, and communication skills
- INFUSE values a culture of collaboration, open communication, and mutual respect
- The company encourages a healthy work-life balance and flexible scheduling
Self-Assessment Questions:
- Do you have excellent writing skills and a strong understanding of B2B content creation?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you eager to learn and adapt to new industries and client requirements?
ASSUMPTION: INFUSE values candidates who are strong communicators, self-motivated, and able to thrive in a remote work environment.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to various industries and client requirements
- Working remotely and maintaining effective communication with the team
- Keeping up with industry trends and best practices in B2B content creation
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role differs from other B2B content writer positions in its focus on long-form content and adaptability to various industries and clients
- INFUSE's global reach and data-driven approach set it apart from other B2B demand generation companies
- This role offers strong growth potential and the opportunity to work with high-profile clients
ASSUMPTION: This role is well-suited for candidates with a strong background in B2B content creation and a desire to work with a global leader in demand generation.
📝 Sample Projects
- Creating an eBook on "The Future of B2B Demand Generation" for a major tech client
- Writing a whitepaper on "Account-Based Marketing Trends in 2025" for a marketing software company
- Developing a series of blog posts on "The Impact of AI in B2B Sales" for an industry publication
ASSUMPTION: These sample projects illustrate the variety of content and industries that candidates may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the content creation process?
- How does INFUSE support the professional development and growth of its content writers?
- What are the most challenging aspects of working remotely for this role, and how does INFUSE help its employees overcome them?
- How does INFUSE ensure the quality and consistency of its B2B content across various industries and clients?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term success as a B2B content writer at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your relevant experience and skills for this role
- Submit at least two writing samples that showcase your B2B content writing skills and adaptability to different industries and clients
- Prepare for the video interview and test or short project by reviewing INFUSE's company culture, values, and specialties
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
