📌 Core Information
🔹 Job Title: B2B Content Writer (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Creating long-form B2B content such as eBooks, white papers, and articles
- Adapting to client requirements and expectations
- Meeting deadlines and delivering high-quality work
- Collaborating with cross-functional teams to ensure content aligns with brand voice and messaging
ASSUMPTION: This role requires a strong ability to understand complex terminology and conduct thorough research to create accurate and engaging content.
📋 Key Responsibilities
✅ Create long-form B2B content such as eBooks, white papers, guides, infographics, and articles
✅ Conduct research to ensure content accuracy and relevance
✅ Collaborate with cross-functional teams to understand project requirements and align content with brand voice and messaging
✅ Meet project deadlines and deliver high-quality work
✅ Adapt to client requirements and expectations
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience writing B2B content
Required Skills:
- Excellent writing skills
- Native-level English (or C1 minimum)
- Good research skills
- Ability to understand complex terminology
- Great attention to detail
Preferred Skills:
- Technical writing experience
- Experience writing for different industries and clients
ASSUMPTION: While not explicitly stated, experience with content management systems (CMS) and SEO best practices may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for a contract B2B content writer with 2-5 years of experience)
Benefits:
- Flexible work hours (EST)
- Opportunity to work with global brands
Working Hours: Full-time (40 hours/week), with flexible hours within the EST time zone
ASSUMPTION: The salary range provided is an estimate based on industry standards for a contract B2B content writer with 2-5 years of experience. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, brand-to-demand programs, targeted display advertising, and content creation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown to become a leading global provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with industry-leading brands offer unique opportunities for professional growth and exposure to diverse industries.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in B2B content writing.
Reporting Structure: The B2B Content Writer will report directly to the Content Manager or a similar role within the organization.
Work Arrangement: This is a remote, contract position with flexible hours within the EST time zone.
Growth Opportunities:
- Expanding skills and expertise in various industries and client requirements
- Potential for full-time employment or contract renewal
- Opportunities to work with global brands and gain exposure to diverse markets
ASSUMPTION: As a contract position, this role may offer less job security and benefits compared to full-time employment. However, it provides flexibility and the opportunity to work with a global company.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Not applicable (Remote)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from anywhere
- The company works with clients globally, providing exposure to diverse markets and cultures
- Remote work requires strong self-motivation, time management, and communication skills
Work Schedule: Full-time (40 hours/week), with flexible hours within the EST time zone
ASSUMPTION: Working remotely requires effective communication and time management skills to ensure productivity and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Video interview with the hiring manager
- Writing test or project
- Final interview with the team
- Offer and onboarding
Key Assessment Areas:
- Writing skills and style
- Understanding of complex terminology
- Research skills
- Adaptability to client requirements
- Time management and organization
Application Tips:
- Submit at least two writing samples showcasing your style and adaptability
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of INFUSE's services and unique selling points in your application materials
ATS Keywords: B2B content, long-form content, eBooks, white papers, articles, research, client requirements, deadlines, collaboration, brand voice, messaging
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' writing skills, adaptability, and cultural fit within the organization.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Data-driven approach
- Collaboration
- Client focus
Work Style:
- Self-motivated and independent
- Adaptable and proactive
- Solutions-oriented
- Strong communication and time management skills
Self-Assessment Questions:
- Do you have strong writing skills and the ability to adapt to various client requirements?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess excellent research skills and the ability to understand complex terminology?
ASSUMPTION: INFUSE values candidates who are self-motivated, adaptable, and committed to delivering excellence in their work.
⚠️ Potential Challenges
- Meeting tight deadlines while maintaining high-quality standards
- Adapting to various client requirements and expectations
- Working remotely and managing time effectively
- Keeping up with industry trends and best practices in B2B content writing
ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- B2B Content Writer vs. B2C Content Writer: B2B content writers focus on creating content for businesses, while B2C content writers create content for consumers. This role requires a strong understanding of business terminology and client requirements.
- B2B Content Writer vs. Technical Writer: While both roles require strong writing skills, technical writers often focus on creating documentation, user manuals, and API documentation. This role involves creating various types of content, including long-form assets like eBooks and white papers.
- Career Path: B2B Content Writer → Senior Content Writer → Content Manager → Director of Content → VP of Marketing
ASSUMPTION: This role offers opportunities for career growth within the content and marketing fields, with potential progression to management and leadership positions.
📝 Sample Projects
- Creating an eBook on "The Future of B2B Demand Generation" for a global tech company
- Writing a white paper on "Account-Based Marketing Strategies for 2025" for a marketing software provider
- Developing a series of blog posts on "The Impact of AI in Marketing" for a digital marketing agency
ASSUMPTION: These sample projects demonstrate the variety of content types and industries that the B2B Content Writer may work with at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical content requirements and deadlines for this role?
- How does INFUSE support work-life balance for remote employees?
- What opportunities are there for professional growth and development within this role?
- How does INFUSE ensure that its content aligns with brand voice and messaging across various clients and industries?
- What are the most challenging aspects of working as a B2B Content Writer at INFUSE, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter highlighting your relevant skills and experiences
- Submit at least two writing samples showcasing your style and adaptability
- Follow up with INFUSE one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
