🔹 Job Title: B2B Copywriter—Business Insurance
🔹 Company: Travelers
🔹 Location: Hartford, Connecticut, United States
🔹 Job Type: Full-Time
🔹 Category: Communications, Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the creative process across disciplines and a willingness to adapt to new technologies like AI.
✅ Use creative briefs to develop insight-driven, action-inducing copy for sales materials
✅ Work on cross-functional teams to provide key copy elements for Travelers.com and other public websites, as well as upcoming events
✅ Write copy that advances the positioning of key services such as Claim and Risk Control, partnering with market research teams to test new approaches
✅ Partner with other marketing teams to ensure consistency of message and scannability across different marketing pieces and formats
✅ Experiment with internal AI tools to increase speed-to-market and offer more variations and options to marketing and sales teams
✅ Partner with outside agencies for specific campaigns and/or new foundational sales packages and message platforms
✅ Inspire and achieve a high level of output and work for clients within the line of expertise
✅ Partner effectively with other disciplines outside of the area of expertise to create strategically sound solutions
✅ Prepare and present copy with in-depth knowledge of why choices are being made
✅ Articulate messaging, approaches, and priorities
✅ Review copy with the AVP Copy and provide updates on progress, issues, or delays
✅ Amend, revise, or redevelop copy in response to feedback from creative leadership or partners in planning and strategy, as well as clients
✅ Keep up to date with insurance industry trends as well as trends impacting client industries
✅ Ensure final output is aligned with Travelers brand guidelines and follows internal approval processes
✅ Provide guidance to less senior members of the creative team
✅ Manage several projects at once, often on tight deadlines
✅ Work closely with account service and marketing clients to ensure creative work meets strategy
✅ Perform other duties as assigned
ASSUMPTION: This role requires strong project management skills, the ability to work independently and as a team member, and advanced analytic and problem-solving skills.
Education: Bachelor’s Degree in English, Journalism, Marketing, Communications, or a related field
Experience: 5+ years of experience as a copywriter, with 2+ years of B2B writing experience in the insurance industry and 3+ years of people leadership experience
Required Skills:
Preferred Skills:
ASSUMPTION: A strong online portfolio showcasing an understanding of B2B copywriting is highly desirable for this role.
Salary Range: $117,200.00 - $193,400.00 per year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity, and location of the role; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment.
Industry: Insurance. Travelers is one of the best property casualty insurers in the industry, with a reputation for taking care of its customers, agents, brokers, communities, and employees.
Company Size: 10,001+ employees. As a large company, Travelers offers numerous opportunities for career growth and development.
Founded: 1853. Travelers has a rich history of innovation and has been a leader in the industry for over 170 years.
Company Description:
Company Specialties:
Company Website: http://www.travelers.com
ASSUMPTION: Travelers is a well-established company with a strong brand and a commitment to innovation and customer care.
Career Level: Mid-career. This role requires a significant amount of experience and offers opportunities for leadership and growth.
Reporting Structure: This role may include people leadership responsibilities and will collaborate with various teams, including marketing strategy, digital, content marketing, and events.
Work Arrangement: On-site. This role is based in Hartford, Connecticut, and requires on-site presence.
Growth Opportunities:
ASSUMPTION: This role offers numerous opportunities for growth and development within a large, established company.
Office Type: Corporate headquarters. This role is based at Travelers' corporate headquarters in Hartford, Connecticut.
Office Location(s): 485 Lexington Avenue, New York, NY 10017-2630, US and 1 Tower Sq, Hartford, CT 06103, US
Geographic Context:
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: Hartford offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the Northeast.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B copywriting, insurance industry, AI tools, marketing strategy, content marketing, project management, leadership, creativity, analytical skills, problem-solving skills
ASSUMPTION: The application process for this role may take several weeks, and communication from the hiring team may be limited due to the volume of applicants.
ASSUMPTION: Familiarity with AI tools for copywriting is required, and experience with project management software is preferred.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Travelers values a diverse and inclusive work environment, and candidates who can demonstrate their fit with the company's values and work style will be most successful.
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a willingness to adapt, and a commitment to continuous learning and improvement.
ASSUMPTION: Candidates with experience in the insurance industry and a strong understanding of AI tools will be most competitive for this role.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong writing, strategic, and project management skills.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you make an informed decision about the fit between your career goals and the opportunities available.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.